Meta elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page. They are part of a web page's head section. Multiple Meta elements with different attributes can be used on the same page. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.
A Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web and that is typically operated by search engines for the purpose of Web indexing.
robots.txt is the filename used for implementing the Robots Exclusion Protocol, a standard used by websites to indicate to visiting web crawlers and other web robots which portions of the website they are allowed to visit.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
Distributed web crawling is a distributed computing technique whereby Internet search engines employ many computers to index the Internet via web crawling. Such systems may allow for users to voluntarily offer their own computing and bandwidth resources towards crawling web pages. By spreading the load of these tasks across many computers, costs that would otherwise be spent on maintaining large computing clusters are avoided.
In computing, the User-Agent header is an HTTP header intended to identify the user agent responsible for making a given HTTP request. Whereas the character sequence User-Agent comprises the name of the header itself, the header value that a given user agent uses to identify itself is colloquially known as its user agent string. The user agent for the operator of a computer used to access the Web has encoded within the rules that govern its behavior the knowledge of how to negotiate its half of a request-response transaction; the user agent thus plays the role of the client in a client–server system. Often considered useful in networks is the ability to identify and distinguish the software facilitating a network session. For this reason, the User-Agent HTTP header exists to identify the client software to the responding server.
Doorway pages are web pages that are created for the deliberate manipulation of search engine indexes (spamdexing). A doorway page will affect the index of a search engine by inserting results for particular phrases while sending visitors to a different page. Doorway pages that redirect visitors without their knowledge use some form of cloaking. This usually falls under Black Hat SEO.
A mobile browser is a web browser designed for use on a mobile device such as a mobile phone, PDA, smartphone, or tablet. Mobile browsers are optimized to display web content most effectively on small screens on portable devices. Some mobile browsers, especially older versions, are designed to be small and efficient to accommodate the low memory capacity and low bandwidth of certain wireless handheld devices. Traditional smaller feature phones use stripped-down mobile web browsers; however, most current smartphones have full-fledged browsers that can handle the latest web technologies, such as CSS 3, JavaScript, and Ajax.
The noindex value of an HTML robots meta tag requests that automated Internet bots avoid indexing a web page. Reasons why one might want to use this meta tag include advising robots not to index a very large database, web pages that are very transitory, web pages that are under development, web pages that one wishes to keep slightly more private, or the printer and mobile-friendly versions of pages. Since the burden of honoring a website's noindex tag lies with the author of the search robot, sometimes these tags are ignored. Also the interpretation of the noindex tag is sometimes slightly different from one search engine company to the next.
Link prefetching allows web browsers to pre-load resources. This speeds up both the loading and rendering of web pages. Prefetching was first introduced in HTML5.
A sitemap is a list of pages of a web site within a domain.
In web archiving, an archive site is a website that stores information on webpages from the past for anyone to view.
Sitemaps is a protocol in XML format meant for a webmaster to inform search engines about URLs on a website that are available for web crawling. It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs of the site. This allows search engines to crawl the site more efficiently and to find URLs that may be isolated from the rest of the site's content. The Sitemaps protocol is a URL inclusion protocol and complements robots.txt, a URL exclusion protocol.
nofollow is a setting on a web page hyperlink that directs search engines not to use the link for page ranking calculations. It is specified in the page as a type of link relation; that is: <a rel="nofollow" ...>. Because search engines often calculate a site's importance according to the number of hyperlinks from other sites, the nofollow setting allows website authors to indicate that the presence of a link is not an endorsement of the target site's importance.
A search engine is a software system that provides hyperlinks to web pages and other relevant information on the Web in response to a user's query. The user inputs a query within a web browser or a mobile app, and the search results are often a list of hyperlinks, accompanied by textual summaries and images. Users also have the option of limiting the search to a specific type of results, such as images, videos, or news.
Google Search Console is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites.
Bing Webmaster Tools is a free service as part of Microsoft's Bing search engine which allows webmasters to add their websites to the Bing index crawler, see their site's performance in Bing and a lot more. The service also offers tools for webmasters to troubleshoot the crawling and indexing of their website, submission of new URLs, Sitemap creation, submission and ping tools, website statistics, consolidation of content submission, and new content and community resources.
A single-page application (SPA) is a web application or website that interacts with the user by dynamically rewriting the current web page with new data from the web server, instead of the default method of loading entire new pages. The goal is faster transitions that make the website feel more like a native app.
Bingbot is a web-crawling robot, deployed by Microsoft October 2010 to supply Bing. It collects documents from the web to build a searchable index for the Bing. It performs the same as Google's Googlebot.
A search engine cache is a cache of web pages that shows the page as it was when it was indexed by a web crawler. Cached versions of web pages can be used to view the contents of a page when the live version cannot be reached, has been altered or taken down.
