Spamdexing is the deliberate manipulation of search engine indexes. It involves a number of methods,such as link building and repeating unrelated phrases,to manipulate the relevance or prominence of resources indexed in a manner inconsistent with the purpose of the indexing system.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches,including image search,video search,academic search,news search,and industry-specific vertical search engines.
A metasearch engine is an online information retrieval tool that uses the data of a web search engine to produce its own results. Metasearch engines take input from a user and immediately query search engines for results. Sufficient data is gathered,ranked,and presented to the users.
The Sandbox effect is a theory about the way Google ranks web pages in its index. It is the subject of much debate—its existence has been written about since 2004,but not confirmed,with several statements to the contrary.
An SEO contest is a prize activity that challenges search engine optimization (SEO) practitioners to achieve high ranking under major search engines such as Google,Yahoo,and MSN using certain keyword(s). This type of contest is controversial because it often leads to massive amounts of link spamming as participants try to boost the rankings of their pages by any means available. The SEO competitors hold the activity without the promotion of a product or service in mind,or they may organize a contest in order to market something on the Internet. Participants can showcase their skills and potentially discover and share new techniques for promoting websites.
nofollow is a setting on a web page hyperlink that directs search engines not to use the link for page ranking calculations. It is specified in the page as a type of link relation;that is:<a rel="nofollow" ...>. Because search engines often calculate a site's importance according to the number of hyperlinks from other sites,the nofollow setting allows website authors to indicate that the presence of a link is not an endorsement of the target site's importance.
Danny Sullivan is an American technologist,journalist,and entrepreneur. He is the founder of Search Engine Watch in 1997,one of the earliest online publications about search engine marketing. He also launched Search Engine Strategies,one of the earliest search marketing trade shows. After selling both companies in 2006,he co-founded Search Engine Land,another search marketing publication. In 2017,he joined Google as an adviser at the search division of the company.
During the presidential election of the United States in 2004,Google bombs were used to further various political agendas. Two of the first were the "miserable failure" Google bomb linked to George W. Bush's White House biography and the "waffles" Google bomb linked to John Kerry's website.
Mahalo.com was a web directory and Internet-based knowledge exchange launched in May 2007 by Jason Calacanis. It differentiated itself from algorithmic search engines like Google and Ask.com,as well as other directory sites like DMOZ and Yahoo! by tracking and building hand-crafted result sets for many of the currently popular search terms.
Rowan County Senior High School (RCSHS) is located in Morehead,Kentucky,United States. The enrollment in the 2018–19 school year was 890 students. The mascot is the Viking and the school colors are green and white. Brandy Carver is the current principal.
In the field of search engine optimization (SEO),link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website. Briefly,link building is the process of establishing relevant hyperlinks to a website from external sites. Link building can increase the number of high-quality links pointing to a website,in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness.
Scour Inc. was a multimedia Internet search engine,and provided Scour Exchange,an early peer-to-peer file exchange service.
TheUniversity of Kentucky Stanley and Karen Pigman College of Engineering is an ABET accredited,public engineering school located on the campus of the University of Kentucky. The college has eight departments. The college operates the University of Kentucky College of Engineering Extended Campus at Paducah in partnership with West Kentucky Community and Technical College in Paducah,Kentucky,offering bachelor's degrees in chemical engineering and mechanical engineering.
A content farm or content mill is a company that employs large numbers of freelance writers or uses automated tools to generate a large amount of textual web content which is specifically designed to satisfy algorithms for maximal retrieval by search engines,known as SEO. Their main goal is to generate advertising revenue through attracting reader page views,as first exposed in the context of social spam.
XRumer is a piece of software made for spamming online forums and comment sections. It is marketed as a program for search engine optimization and was created by BotmasterLabs. It is able to register and post to forums with the aim of boosting search engine rankings. The program is able to bypass security techniques commonly used by many forums and blogs to deter automated spam,such as account registration,client detection,many forms of CAPTCHAs,and e-mail activation before posting. The program utilises SOCKS and HTTP proxies in an attempt to make it more difficult for administrators to block posts by source IP,and features a proxy checking tool to verify the integrity and anonymity of the proxies used.
Blekko,trademarked as blekko (lowercase),was a company that provided a web search engine with the stated goal of providing better search results than those offered by Google Search,with results gathered from a set of 3 billion trusted webpages and excluding such sites as content farms. The company's site,launched to the public on November 1,2010,used slashtags to provide results for common searches. Blekko also offered a downloadable search bar. It was acquired by IBM in March 2015,and the service was discontinued.
Google Penguin was a codename for a Google algorithm update that was first announced on April 24,2012. The update was aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines by using now declared Grey Hat SEM techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Such tactics are commonly described as link schemes. According to Google's John Mueller,as of 2013,Google announced all updates to the Penguin filter to the public.
Google Search,offered by Google,is the most widely used search engine on the World Wide Web as of 2023,with over eight billion searches a day. This page covers key events in the history of Google's search service.
This page provides a full timeline of web search engines,starting from the WHOis in 1982,the Archie search engine in 1990,and subsequent developments in the field. It is complementary to the history of web search engines page that provides more qualitative detail on the history.
"Did Google Manipulate Search for Hillary?" is a 2016 YouTube video uploaded by SourceFed.
