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Meta elements are tags used in HTML and XHTML documents to provide structured metadata about a Web page. They are part of a web page's head section. Multiple Meta elements with different attributes can be used on the same page. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and attributes.
A Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web, typically for the purpose of Web indexing.
The robots exclusion standard, also known as the robots exclusion protocol or simply robots.txt, is a standard used by websites to communicate with web crawlers and other web robots. The standard specifies how to inform the web robot about which areas of the website should not be processed or scanned. Robots are often used by search engines to categorize websites. Not all robots cooperate with the standard; email harvesters, spambots, malware and robots that scan for security vulnerabilities may even start with the portions of the website where they have been told to stay out. The standard can be used in conjunction with Sitemaps, a robot inclusion standard for websites.
MSN is a web portal and related collection of Internet services and apps for Windows and mobile devices, provided by Microsoft and launched on August 24, 1995, the same release date as Windows 95.
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.
A site map is a list of pages of a web site.
The Sitemaps protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site. It allows webmasters to include additional information about each URL: when it was last updated, how often it changes, and how important it is in relation to other URLs of the site. This allows search engines to crawl the site more efficiently and to find URLs that may be isolated from the rest of the site's content. The Sitemaps protocol is a URL inclusion protocol and complements robots.txt, a URL exclusion protocol.
Windows Live is a discontinued brand-name for a set of web services and software products from Microsoft as part of its software plus services platform. Chief components under the brand name included web services, several computer programs that interact with the services, and specialized web services for mobile devices.
Bing Maps is a web mapping service provided as a part of Microsoft's Bing suite of search engines and powered by the Bing Maps for Enterprise framework.
nofollow is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that the hyperlink should not influence the ranking of the link's target in the search engine's index. It is intended to reduce the effectiveness of certain types of internet advertising because their search algorithm depends heavily on the number of links to a website when determining which websites should be listed in what order in their search results for any given term.
A web search engine or Internet search engine is a software system that is designed to carry out web search, which means to search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). The information may be a mix of links to web pages, images, videos, infographics, articles, research papers, and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories, which are maintained only by human editors, search engines also maintain real-time information by running an algorithm on a web crawler. Internet content that is not capable of being searched by a web search engine is generally described as the deep web.
Bing is a web search engine owned and operated by Microsoft. The service has its origins in Microsoft's previous search engines: MSN Search, Windows Live Search and later Live Search. Bing provides a variety of search services, including web, video, image and map search products. It is developed using ASP.NET.
Bing for mobile is a search tool for handheld mobile devices from Microsoft as part of their Bing search engine. It is designed for mobile device displays. Bing Mobile is built into Windows Mobile and Windows Phone as proprietary software, accessed via the Search key on Windows Phone 7 and Windows Phone 8 devices. It is also available on Windows Phone 8.1, and can be downloaded for other platforms, including iOS and Android.
Microsoft engineering groups are the operating divisions of Microsoft. Starting in April 2002, Microsoft organised itself into seven groups, each an independent financial entity. In September 2005, Microsoft announced a reorganization of its then seven groups into three. In July 2013, Microsoft announced another reorganization into five engineering groups and six corporate affairs groups. A year later, in June 2015, Microsoft reformed into three engineering groups. In September 2016, a new group was created to focus on artificial intelligence and research. On March 29, 2018 a new structure merged all of these into three.
Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites.
Geotargeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on their location. This includes country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria. A common usage of geo targeting is found in online advertising, as well as internet television with sites such as iPlayer and Hulu. In these circumstances, content is often restricted to users geolocated in specific countries; this approach serves as a means of implementing digital rights management. Use of proxy servers and virtual private networks may give a false location.
Bing Webmaster Tools is a free service as part of Microsoft's Bing search engine which allows webmasters to add their websites to the Bing index crawler, see their site's performance in Bing and a lot more. The service also offers tools for webmasters to troubleshoot the crawling and indexing of their website, submission of new URLs, Sitemap creation, submission and ping tools, website statistics, consolidation of content submission, and new content and community resources.
Outlook.com is a web-based suite of webmail, contacts, tasks, and calendaring services from Microsoft. Founded in 1996 by Sabeer Bhatia and Jack Smith as Hotmail, Outlook was acquired by Microsoft in 1997 for an estimated $400 million and relaunched as MSN Hotmail, later rebranded to Windows Live Hotmail as part of the Windows Live suite of products. Microsoft phased out Hotmail in October 2011, relaunching the service as Outlook.com in 2012.
Bingbot is a web-crawling robot, deployed by Microsoft October 2010 to supply Bing. It collects documents from the web to build a searchable index for the Bing. It performs the same function as Google's Googlebot.
Microsoft Mobile Services are a set of proprietary mobile services created specifically for mobile devices, they are typically offered through mobile applications and mobile browser for Windows Phone, Android, iOS, BlackBerry, Nokia platforms, BREW, and Java ME. Microsoft's mobile services are typically connected with a Microsoft account and often come preinstalled on Microsoft's own mobile operating systems while they are offered via various means for other platforms. Microsoft started to develop for mobile computing platforms with the launch of Windows CE in 1996 and later added Microsoft's Pocket Office suite to their Handheld PC line of PDAs in April 2000. From December 2014 to June 2015, Microsoft made a number of corporate acquisitions, buying several of the top applications listed in Google Play and the App Store including Acompli, Sunrise Calendar, Datazen, Wunderlist, Echo Notification Lockscreen, and MileIQ.
References
- ↑ Steve Tullis, Bingbot, the Sequel Webmaster Center blog, Bing Community, September 29, 2010
- ↑ "bing - Meet our crawlers", Microsoft, 21/Mar/2014
- ↑ "Verify Bingbot", Microsoft, 21/Mar/2014
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