AQuantive

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aQuantive
Website www.aquantive.com (offline)

aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997. According to Advertising Age magazine, in 2005 it ranked 14th by revenue among advertising agencies worldwide.

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On May 18, 2007, Microsoft announced that it would acquire the company for US$6 billion, the largest acquisition in Microsoft's history until its 2011 purchase of Skype. [1] [2] The acquisition closed on August 10, 2007. [3] aQuantive became part of Microsoft's newly created Advertiser and Publisher Solutions (APS) Group.

On July 2, 2012, Microsoft announced that it would take a $6.2 billion writedown, mostly related to the 2007 acquisition of aQuantive. [4]

On February 28, 2013, Facebook announced that it is buying the Atlas Ad Serving technology from Microsoft. [5]

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References

  1. ↑ Szalai, Georg (May 21, 2007). "Microsoft pays big for aQuantive". The Hollywood Reporter . Retrieved August 16, 2011.
  2. ↑ Kirk, Jeremy (May 18, 2007). "Microsoft to Buy aQuantive for $6 Billion". PCWorld . Retrieved August 16, 2011. Microsoft plans to acquire aQuantive for around $6 billion in order to grow its Internet advertising business.
  3. ↑ Sterling, Greg (September 26, 2007). "Microsoft Hoping aQuantive's McAndrews Can Outfox Google". Search Engine Land. Retrieved August 16, 2011.
  4. ↑ David Goldman (2012-07-02). "Microsoft's $6 billion whoopsie". CNN . Retrieved 2012-07-02.
  5. ↑ Mary Jo Foley (2013-02-13). "Facebook Buys Microsoft's Atlas Ad Platform". zdnet . Retrieved 2013-02-13.


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