PostRank

Last updated
PostRank Inc.
Company type Private
Industry Web analytics
PredecessorAideRSS Inc.
FoundedJuly 2007 [1]
FounderIlya Grigorik
DefunctMay 1, 2012 (2012-05-01)
Fate Acquired (June 6, 2011) [2]
Successor Google
Headquarters
Waterloo
,
Canada
Products
  • PostRank Analytics
  • PostRank Data Services
  • PostRank Connect
Number of employees
  • Steady2.svg15 (2011)
Website postrank.com

PostRank was a social media analytics service that used a proprietary ranking algorithm to measure "social engagement" with published content based on blog comments and links, Internet bookmarks, clicks, page views, and activities from social network services such as Twitter, Digg, Facebook and Myspace. In June 2011, PostRank was acquired by Google.

Contents

The company was formerly called AideRSS, Inc. In October 2008, AideRSS re-launched their website as postrank.com to focus the company's work on the core PostRank technology. In July 2009, the company officially changed its name to PostRank Inc.

Services

The company developed and offered multiple services:

Google Analytics

After acquisition, PostRank functionality was integrated into Google Analytics:

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References

  1. Ilya Grigorik (July 24, 2007). "AideRSS - smart RSS filtering" . Retrieved 2013-12-31.
  2. Rachel King (June 6, 2011). "Google buys PostRank analytics firm". ZDNet . Archived from the original on July 28, 2012. Retrieved 2013-12-31.
  3. "TED Talks - PostRank".
  4. "Google Analytics Social Data Hub".
  5. "Capturing The Value Of Social Media Using Google Analytics".
  6. "PostRank services have been sunset". May 1, 2012. Archived from the original on January 15, 2013. Retrieved 2013-01-15.