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elgooG (the word Google spelled backwards) is a mirrored website of Google Search with horizontally flipped search results, also known as a "Google mirror". It was created by All Too Flat [1] "for fun", which started to acquire popularity in 2002. [2] elgooG found practical use in mainland China after the domestic banning of Google, circumventing the Great Firewall, [3] but it's no longer active. A WHOIS request shows that the domain "elgoog.com" was registered to Google LLC since 2000, but it is currently for sale. [4] The site has since migrated to the domain "elgoog.im", [5] which is accessible in mainland China as of January 2024. [6]
As of 2022 elgooG offers Easter eggs which purportedly existed at some time within Google Search. [7] The site claims to "restore, discover and also create interactive Google Easter eggs". [8]
On April 8, 2015, Google created an official mirrored version of Google Search for April Fools' Day. [9] The site was available at com.google, and was the company's first ever use of the .google top-level domain. [10]