 | |
Type of site | Technology information and advice |
|---|---|
| Area served | Global |
| Owner | Dotdash Meredith |
| URL | www |
| Registration | No registration necessary |
| Launched | October 2016 |
Lifewire is a technology information and advice website. [1] The website's owner is Dotdash Meredith, originally About.com, which launched Lifewire in 2016 as one of its spin-off vertical sites. [2]
As of April 2022, it had a global website ranking of 1432 by Alexa Internet. [3]
Lifewire was the third standalone brand of About.com, an IAC-owned media company, which broke up its collections of DIY and how-to information into branded vertical websites, and is a competitor to sites such as Techcrunch, Techradar, PCmag. [1] Lifewire was preceded by Verywell, a health info website, and The Balance, a personal finance site. Lifewire became a top 15 technology website in the United States as it was launched in October 2016. [4] [5] It was a top 10 technology-information site in 2017, reaching 6 million monthly US unique users each month. [6]
The purpose of Lifewire is to offer advice and answers on common technology questions and problems in a simplified format. [4]
When it was launched, Lifewire featured 16,000 articles written by 40 people. Lifewire CEO described the website style "as if your BFF happened to be an iPhone expert." [4]
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Dotdash Meredith is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, lifestyle, travel, and education. It operates brands including Verywell, Investopedia, People, The Balance, Byrdie, MyDomaine, Brides, The Spruce, Simply Recipes, Serious Eats, Liquor.com, Lifewire, TripSavvy, TreeHugger, and ThoughtCo. In August 2012, About.com became a property of IAC, owner of Ask.com and numerous other online brands, and its revenue is generated by advertising. In addition to its Manhattan headquarters, Dotdash Meredith maintains offices elsewhere in the New York metropolitan area, as well as in Des Moines, Iowa, and Birmingham, Alabama.
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