TechRadar

Last updated

TechRadar
TechRadar logo (2023).svg
TechRadar screenshot.webp
Type of site
Technology website
Available inEnglish
Owner Future plc
Editor
  • Marc McLaren (UK Editor in Chief)
  • Lance Ulanoff (US Editor in Chief)
URL www.techradar.com
CommercialYes
Launched2007;17 years ago (2007)
Current statusActive

TechRadar is an online technology publication owned by Future plc. It has editorial teams in the United States, United Kingdom, and Australia that provide news and reviews of tech products and gadgets. It was launched in 2008 [1] [2] and expanded to the US in January 2012, [3] holding a splashy launch party at the club Tao in The Venetian Hotel during the CES show in 2013. [4] It further expanded to Australia in October of 2012. [5] It was the largest consumer technology, news and review site from the UK as of 2013. [6]

Contents

TechRadar also has licensed versions in Italy, Spain, Germany, France, Norway, Sweden, Denmark, Finland, the Netherlands and Belgium. The Indian and Middle East versions of the site closed in October 2022. It also has two spin-off sites, TechRadar Pro and TechRadar Gaming.

TechRadar is owned by Future plc, [7] the sixth-largest publisher in the United Kingdom. In Q4 2017, TechRadar entered the top 100 [8] of Similarweb's US Media Publications Rankings as the 93rd biggest media site in the United States.

In 2023, TechRadar underwent a significant redesign, which the company described as a relaunch. [9] The redesign aimed to enhance user navigation, with a shift from story-type to product category-based navigation.

Editors

Lance Ulanoff is the current US Editor in Chief and Marc McLaren is the UK Editor in Chief. [10] Previous editors include Paul Douglas, [11] Gareth Beavis, [12] Darren Murph, [13] Patrick Goss [14] and Marc Chacksfield. [15]

TechRadar Pro

TechRadar Pro, an arm of the main site, is a b2b-focused property with an emphasis on small business. The subbrand "acts as a complementary source of information targeted specifically at businesses and decision makers," the company says. [16] A related property, 5GRadar.com, is focused on the mobile industry.

TechRadar Gaming

The newest brand extension – TechRadar Gaming, or TRG – was launched 17 December 2021 [17] and aims to "sit at the intersection of hardware and gaming, leveraging strengths of existing brands to bring the best experience to gaming audience." The Editor in Chief is currently Jake Tucker. The company described a related hiring spree for the site as "the biggest investment in gaming in a decade."

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References

  1. ↑ Josephine Watson (11 January 2023). "TechRadar turns 15 – these are the tech milestones that made us". TechRadar. Retrieved 17 January 2023.
  2. ↑ "One relaunched, one new = two fresh tech sites from Future | Media news". www.journalism.co.uk. 14 December 2007. Retrieved 15 November 2022.
  3. ↑ Matt Bradford (10 April 2012). "TechRadar launches US site". gamesradar. Retrieved 15 November 2022.
  4. ↑ "TechRadar US launch party at Tao, the Venetian, Las Vegas". YouTube . 20 May 2013.
  5. ↑ "TechRadar goes live in Australia". www.inpublishing.co.uk. 3 October 2012. Retrieved 15 November 2022.
  6. ↑ Hill, Steve; Lashmar, Paul (2014). Online journalism : the essential guide. Los Angeles: Sage Publishing. ISBN   978-1-4462-0734-5. OCLC   868999279.
  7. ↑ "TechRadar Boosts Revenue" (PDF). Taboola. Archived from the original (PDF) on 19 January 2017. Retrieved 18 January 2017.
  8. ↑ Sevitt, Daniel (30 January 2018). "US Media Publications Ranking Q4 2017". Similarweb Blog. Archived from the original on 1 February 2018. Retrieved 18 February 2019.
  9. ↑ Ulanoff, Lance (6 July 2023). "Welcome to the new TechRadar". TechRadar. Archived from the original on 11 July 2023. Retrieved 10 October 2023.
  10. ↑ "About TechRadar". TechRadar. 28 February 2022. Retrieved 15 November 2022.
  11. ↑ "Paul Douglas becomes editor of TechRadar.com | Smart Moves". www.journalism.co.uk. 26 August 2008. Retrieved 15 November 2022.
  12. ↑ ResponseSource. "Changes to the team at TechRadar.com". ResponseSource. Retrieved 15 November 2022.
  13. ↑ "techradar appoints former Engadget Managing Editor Darren Murph as Global Editor-in-Chief". money.cnn.com. Retrieved 15 November 2022.
  14. ↑ "TechRadar announces key promotions". www.inpublishing.co.uk. 21 September 2012. Retrieved 15 November 2022.
  15. ↑ ResponseSource. "Joint interim Global Editors-in-Chief named at TechRadar.com". ResponseSource. Retrieved 15 November 2022.
  16. ↑ "Company website". Future Plc. Retrieved 24 October 2021.
  17. ↑ "Company website". Future Plc. Retrieved 8 March 2022.
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