Mountain Bike Rider

Last updated

Mountain Bike Rider
Mountain Bike Rider November 2023 cover.webp
Cover of the final issue (November 2023)
EditorDanny Milner
CategoriesCycling
Frequency13 times a year
First issue14 March 1997 (1997-03-14)
Final issueNovember 2023
Company Future plc
Country United Kingdom
Based inReading, Berkshire
LanguageEnglish
Website Mountain Bike Rider

Mountain Bike Rider (MBR) was a magazine about mountain bike riding published 13 times a year by Future plc and based in Reading. The magazine wa edited by Danny Milner. [1] [2] MBR was founded in 1997.

Contents

Early history

The first edition of Mountain Bike Rider (MBR) was issued 14 March 1997. [3]

Overview

MBR publishes inspiring features, authoritative reviews of bikes and equipment, route guides, and skills advice. Along with technique tips, there are fitness drills and exercises to help riders get stronger and fitter and stay healthy.

Publishing since 1997, the magazine focuses in highlighting both domestic and international mountain biking hotspots, with travel guides to locations in Europe and beyond.

The brand was formerly owned by IPC Media a publisher that was renamed to become Time Inc. and then TI Media. Future PLC bought TI Media in April 2020 (Future previously owned competitor Mountain Biking UK until its sale to Immediate Media Company in 2014). [4] The magazine ceased publishing in print and went digital only in October 2023. [5]

Gear Review Process

Mountain Bike Rider (MBR) has been creating impartial content since it was first published in 1997.

The quality of MBR's reviews and buyers guides is built upon a rigorous testing procedure as well as the knowledge and experience of the test team that is a highly regarded in the bike industry, and known for delivering comparative reviews that are highly focussed, making them as useful as possible to the reader.

The brand's commitments are:

In support of these commitments, all test bikes are weighed and measured by staff and suspension travel is also measured and compared against manufacturers claimed figures. For some tests, bikes are fitted with control tyres to even out differences in weight, handling and geometry and highlight differences in performance that are not easily and cheaply remedied.

Related Research Articles

<span class="mw-page-title-main">Future plc</span> British publishing company

Future plc is a British publishing company. It was started in 1985 by Chris Anderson.

Dirt Rag was a mountain bike magazine based out of Pittsburgh, Pennsylvania. The magazine covered many aspects of mountain-bike culture. It was in circulation between 1989 and January 2020.

SRAM LLC is a privately owned bicycle component manufacturer based in Chicago, Illinois, United States, founded in 1987. SRAM is an acronym comprising the names of its founders. The company produces a range of cycling components, including Grip Shift, and separate gravel, road, and mountain drivetrains from 7 to 12 speed. SRAM developed the Eagle line of mountain bike specific drivetrain components intended to improve shifting performance. SRAM was also the first to release a dedicated "one by" drivetrain with a single front chainring for road bikes.

<i>Mountain Biking UK</i> British mountain biking magazine

Mountain Biking UK is a British mountain biking magazine published by Our Media, an Immediate Media group company. It is currently the UK's best-selling mountain bike magazine, with a circulation of 23,322.

<span class="mw-page-title-main">TI Media</span> British magazine publisher

TI Media Ltd. was a consumer magazine and digital publisher in the United Kingdom, with a portfolio selling over 350 million copies each year. Most of its titles now belong to Future plc.

Independent Fabrication (IF) is a bicycle company located in Lynn, Massachusetts, USA. IF fabricates bicycle frames from steel, titanium and carbon fiber. Independent Fabrication has twice won the Bicycling Magazine "Dream Bike of the Year" with its carbon-tubed, titanium-lugged XS road frame. Independent Fabrication was founded by and is owned by its employees. In 2005, the company took part in a CNN television program called The TurnAround. The show paired a growing business with a mentor from a more successful company. Independent Fabrication was paired with Jeff Swartz, chief executive of Timberland.

<i>Play</i> (UK magazine) British magazine dedicated to the Sony PlayStation

Play was a United Kingdom magazine which reported on Sony's PlayStation product range. It was produced and published monthly by Future plc. It featured news, reviews, and previews concerning upcoming PlayStation titles. In addition to being sold in the UK, PLAY was also sold in Australia and as an import in the United States.

Specialized Bicycle Components, Inc., colloquially known as and stylized as SPECIALIZED, is an American company that designs, manufactures and markets bicycles, bicycle components and related products under the brand name "Specialized", as well as the premium and professional oriented "S-works".

<span class="mw-page-title-main">Bauke Mollema</span> Dutch road racing cyclist

Bauke Mollema is a Dutch professional cyclist, who rides for UCI WorldTeam Lidl–Trek. He has finished in the top 10 in all three Grand Tours, with stage wins in the 2021 Tour de France, 2017 Tour de France, and the 2013 Vuelta a España. His best result in the general classification in the Tour de France came in 2013 when he finished in 6th place. He won the Clásica de San Sebastián in 2016 and finished on the podium on three other occasions at the race. In 2019, he achieved the biggest win of his career in Il Lombardia.

<i>Procycling</i> Bicycling sport magazine

Procycling, or ProCycling, was a cycling sports magazine owned by Future plc. First published in April 1999, there were 13 issues a year distributed in all countries where there are English-speaking readers.

<span class="mw-page-title-main">Thomas De Gendt</span> Belgian road racing cyclist

Thomas De Gendt is a Belgian professional road racing cyclist, who rides for UCI ProTeam Lotto–Dstny.

<span class="mw-page-title-main">Motorcycle testing and measurement</span> Motorcycle technology and verification

Motorcycle testing and measurement includes a range of more than two dozen statistics giving the specifications of the motorcycle, and the actual performance, expressed by such things as the output of the engine, and the top speed or acceleration of the motorcycle. Most parameters are uncontroversial and claims made by manufacturers are generally accepted without verification. These might include simple measurements like rake, trail, or wheelbase, or basic features, such as the type of brakes or ignition system.

<span class="mw-page-title-main">Peter Sagan</span> Slovak cyclist

Peter Sagan is a Slovak former professional cyclist, who competed in road bicycle racing and mountain bicycle racing. Sagan had a successful junior cyclo-cross and mountain bike racing career, winning the junior cross-country race at the 2008 UCI Mountain Bike & Trials World Championships, before moving to road racing. Following 121 victories in road racing, Sagan is scheduled to return to mountain bike racing in 2024 with Specialized Factory Racing.

Yeti Cycles is an American bicycle manufacturer located in Golden, Colorado.

<span class="mw-page-title-main">Immediate Media Company</span> British publishing house

Immediate Media Company Limited is a British multinational publishing house that produces a wide range of magazine titles, including Radio Times, BBC Top Gear, Good Food and many others. In H1 2018, the company's titles reported a combined ABC circulation of 1.59 million, including 1.1M active subscribers. In 2018 it reported selling 70+ million magazines.

<span class="mw-page-title-main">Simon Yates (cyclist)</span> British road and track racing cyclist

Simon Philip Yates is a British professional road and track racing cyclist who rides for UCI WorldTeam Team Jayco–AlUla. His twin brother is Adam Yates, who is also a professional cyclist. He won the gold medal in the points race at the 2013 Track Cycling World Championships. Following a doping ban in 2016, he won the young rider classification in the 2017 Tour de France and the general classification in the 2018 Vuelta a España. Yates has taken more than thirty professional victories, including ten Grand Tour stage victories – six at the Giro d'Italia and two each at the Tour de France and the Vuelta a España. Simon has been a resident of Andorra since 2015.

<span class="mw-page-title-main">Cyclingnews.com</span> Website providing cycling news

Cyclingnews.com is a website providing cycling news, race results, bike-related reviews and buying advice owned by Future.

<i>Golf Monthly</i> Golf magazine

Golf Monthly is a monthly golfing magazine published by Future plc and based in Paddington in London. It publishes 13 issues a year and has a popular website golfmonthly.com. The magazine's editor is Michael Harris. It is known for being the world's oldest golf magazine and its first editor was two-time Open Championship winner Harold Hilton who won the Open Championship in 1892 and 1897 and three Amateur Championships (1900/1901/1911) and one US Amateur Championship (1911).

<span class="mw-page-title-main">Wout van Aert</span> Belgian cyclist (born 1994)

Wout van Aert is a Belgian professional road and cyclo-cross racer who rides for UCI WorldTeam Visma–Lease a Bike. Van Aert won three consecutive men's races at the UCI Cyclo-cross World Championships in 2016, 2017 and 2018.

<i>Cycling Plus</i> British cycling magazine

CyclingPlus is a road cycling sport magazine owned by Immediate Media Company. First published in 1992, there are 13 issues a year. The magazine contains product reviews and reports on rides around the UK, and is reminiscent of Bicycling magazine of the 1970s in the USA. It is edited by Rob Spedding with the majority of the readers being in their mid forties, and has a circulation of 44,000.

References

  1. ResponseSource. "Appointments at Time Inc. UK's cycling group". ResponseSource. Retrieved 17 February 2023.
  2. "Mountain Bike Rider (MBR)". Mountain Bike Rider. Future plc. Retrieved 14 February 2023.
  3. Griffiths, Anna (23 January 1997). "MEDIA: Mag rolled out". MediaWeek . Retrieved 24 February 2014.
  4. Morley, Rebecca (31 October 2019). "Future to acquire Cycling Weekly publisher". BikeBiz. Retrieved 17 February 2023.
  5. Blackham, Daniel (11 October 2023). "MBR Magazine to cease printing and go 100% online". BikeBiz. Retrieved 1 September 2024.