|Former editors||Chris Slate|
|Staff writers||Phil Theobald|
|Categories||Video games and Accessories|
|Frequency||6x annually, January 1991 monthly|
|First issue||July/August 1988|
|December 11, 2012|
|Company|| Nintendo of America (1988–2007)|
Future US (2007–2012)
|Country||United States, Canada|
|Based in||San Francisco, California, U.S.|
|Website||www.nintendopower.com at the Wayback Machine (archived March 19, 2015)|
Nintendo Power was a video game news and strategy podcast from Nintendo of America, which had originated in August 1988 as Nintendo's official print magazine for North America. The magazine's publication was initially done monthly by Nintendo of America, then independently, and in December 2007 contracted to Future US, the American subsidiary of British publisher Future. –year production run is one of the longest of all video game magazines in the United States and Canada.Its 24
On August 21, 2012, Nintendo announced that it would not be renewing its licensing agreement with Future Publishing, and that Nintendo Power would cease publication in December.The final issue, volume 285, was released on December 11, 2012. On December 20, 2017, Nintendo Power officially returned as a podcast.
Predating Nintendo Power is the Nintendo Fun Club News, a newsletter sent to club members for free.In mid-1988 it was discontinued after seven issues in favor of Nintendo Power. The new magazine was founded by Nintendo of America marketing manager Gail Tilden in 1988. The first issue, dated July/August 1988, spotlights the NES game Super Mario Bros. 2 . Of this issue, 3.6 million copies were published, with every member of the Nintendo Fun Club receiving a free copy.
From the beginning, Nintendo Power focuses heavily on providing game strategy, reviews, and previews of upcoming games. In mid-1998, Nintendo Power first allowed outside advertising in the magazine, formerly reserved for Nintendo-based products only. In its early years, ads only appeared in the first and last few pages of the magazine, leaving no ads to break up the magazine's editorial content.
In July 2005, Nintendo Power introduced a new design to appeal to a limited gaming audience, including a new logo and article format. Along with the cosmetic overhaul came a greater focus on Nintendo fans, staff reviews, rumor-milling, and fan service including an expanded and enhanced reader mail segment (known as "Pulse") and a revamped "Community" section. Nintendo introduced a new incentive promotional offer that involved the registration of three Nintendo (or Nintendo affiliated) products through Nintendo.com to receive a free three issue trial subscription to Nintendo Power. Later, the magazine changed its focus from game strategies and cheat codes to mainly news, previews, and articles on upcoming games.
On September 19, 2007, Nintendo officially announced that the large magazine publisher Future US would begin publishing Nintendo Power. The company's first official issue was released in October, as issue #222 (December 2007). It was also revealed that circulation would be increased to 13 issues a year, with the extra magazine being a holiday season bonus issue. Nintendo Power stopped making the Bonus issue in 2011.
On August 21, 2012, Nintendo announced that it had opted not to renew the licensing agreement with Future Publishing and that Nintendo Power would cease publication after 24 years. The final issue would be December 2012. Senior Editor, Chris Hoffman stated that his staff would "try to make the last issues memorable". Nintendo reportedly did not actively participate in discussions to continue the magazine online.
Nintendo Power officially returned on December 20, 2017 as a podcast, using the original logo design.
The magazine was edited at first by Fun Club "President" Howard Phillips, himself an avid gamer. While the Fun Club News focused solely on games made in-house by Nintendo, Nintendo Power was created to allow for reviews of games produced by those licensed by Nintendo, such as Konami, Capcom, and the like. Nintendo Power's mascot in the late 1980s and early 1990s was Nester, a comic character created by Phillips. After Phillips left the company, Nester became the magazine's sole mascot. Early issues of the magazine featured a two-page Howard and Nester comic, which was later replaced with the two-page Nester's Adventures, later reduced to one page, and eventually dropped altogether. Subsequently, Mario replaced Nester as the mascot of the magazine. Later, during the early 2000s, the magazine made another mascot out of its Senior Writer, Alan Averill. Apparently very camera-shy, Averill himself never appeared in any photos; rather, he was represented by a plush toy of a Blue Slime from Dragon Quest . Fans often clamored to see what Averill actually looked like, but the magazine continued to substitute with photos of the toy, and even claimed that Alan was, in fact, a Blue Slime. Eventually, Averill retired from Nintendo Power, joining Nintendo of America's localization department. To this day, most fans have never seen a real image of Averill. The inclusion of a photo of Mr. T in the Player's Pulse section became a running gag in the early half of 2005. Late in the magazine's life, running gags centered on Chuck Norris references and jokes at the expense of writer Chris Shepperd.
During the early 1990s, the magazine used what was a unique and very expensive promotion: giving away a free copy of the new NES game Dragon Quest to every new subscriber.This promotion was in part a move on Nintendo's part to make money off Dragon Warrior (Dragon Quest in Japan) which had not sold nearly as well as Nintendo had anticipated, and it was left with a large number of unsold cartridges on its hands. The promotion both helped the company get rid of the unsold merchandise, and won the magazine thousands of new subscribers.
Following the release of the Super NES, the magazine featured lengthy, continuous comic stories based on Super Mario World and The Legend of Zelda: A Link to the Past . After these stories ended, they were replaced by similar multi-issue stories based on Star Fox , Super Metroid , and later on, Nintendo 64 games such as Star Wars: Shadows of the Empire and Blast Corps . Comics based on the animated series of Pokémon and Kirby: Right Back At Ya! also made several appearances. Toward the end, short excerpts based on Custom Robo and Metal Gear Solid: The Twin Snakes are featured, as well as a very short Metroid Prime comic, and one based on the Pokémon Mystery Dungeon games translated from the original Japanese version.
Nintendo Power produced a series of strategy magazines called Official Guides from Nintendo Power. The first one is simply called The Official Nintendo Player's Guide . Since Nintendo Power switched from a bi-monthly magazine to a monthly magazine in May 1990, every other issue is a strategy guide focused on a single game. Only four such strategy guides were released. Nintendo then outsourced production of official guides to Prima Games.
The Nintendo Power Line was a hotline that provided readers of Nintendo Power magazine hints to their favorite video games on Nintendo consoles, such as the Nintendo Entertainment System.It ran from the publishing of the first issue publication of Nintendo Power in 1988 until June 2010, closing due to the Internet becoming more widespread. It was revived from November 11 to November 13, 2016 in celebration of the release of the NES Classic Edition. The messages of the revived format, however, were automated rather than being live.
During 2001, Nintendo Power released a spin-off semi-magazine named Nintendo Power Advance, featuring the Game Boy Advance and its games. A copy of the first issue was given complimentary to subscribers in addition to being sold at newsstands. Four issues of Nintendo Power Advance were printed, the last of which serves as a strategy guide for Super Mario World: Super Mario Advance 2 .
With the release of Pokémon for the Game Boy in 1998, Nintendo Power included six mini-issues of Pokémon Power mainly featuring tips and strategies for the game.
In 1989, a smaller version of the magazine called Pocket Power was distributed at movie theaters showing The Wizard .
Nester is the long-time teenage mascot and comic strip star of Nintendo Power. Nester was created by Howard Phillips, "President" of the Nintendo Fun Club and a former editor of Nintendo Power, to be the supporting character in his comic strip, Howard & Nester. The comic strips generally advertised new games, often by dream sequences where Nester was actually a given video game character. From 1989 to 1993, The Nintendo Power Awards featured Nester-shaped trophies and were referred to in the magazine as the "Nesters" as a reference to the Oscars.
In the June 1991 issue (Volume 25), Phillips was written out of the strip after his real-life counterpart left Nintendo to work for LucasArts. The strip was retitled Nester's Adventures the following issue and continued publication until Volume 55 (December 1993). Nester, now as a college student, appeared in Nintendo Power issue #100. [ citation needed ]He is seen again in issue #231, the magazine's twentieth anniversary, here a grown man with a son new to Nintendo. Nester's final appearance in Nintendo Power is in the final issue, Volume 285, in a comic titled "Nester & Max", where he is seen reading and lamenting the final issue. He is then reminded by his son that, "None of this is really going away, is it? I mean, Nintendo Power had a great run and you've got it all right here. It's like when you finish a great game - you're kind of sad to see it end, but really proud and happy, too. You know what I see when I look at this final issue? 100% completion."
Nester had also been featured in a few video games that were released while the character was still featured in the magazine. His first appearance was as a commentator in NES Play Action Football . Other appearances include the ending of To the Earth . Nester was the main character in Nester's Funky Bowling for the Virtual Boy, which also introduced his sister Hester. The character of Lark in Pilotwings 64 for the Nintendo 64 was based on Nester.Several games for the NES featured the name "NESTER" as one of the pre-set names on high-score lists, or a default character name such as in To the Earth. The original NES release of Dragon Warrior references both Howard and Nester through character dialog, however this was removed in the later Game Boy Color version. He is mentioned in one line of dialogue in the game StarTropics . A DLC microgame in WarioWare D.I.Y. created by Nintendo Power called Funky Boxing (a loose reference to Nester's Funky Bowling ) does not have any apparent references to the character, but if the game is opened in the editor, the player's boxer is named "NESTER."
|Genre||Video games, entertainment, talk|
|No. of episodes||33 (as of November 2020 [update] )|
|Original release||December 20, 2017 – present|
On December 20, 2017, Nintendo of America announced the official return of Nintendo Power in the form of a podcast, hosted by former Editor-in-Chief of the original magazine, Chris Slate.In the first episode, Slate states that the podcast was a "passion project" for Nintendo and that he wanted Nintendo Power to return. He also acknowledged that the format of that episode was experimental and that the frequency of the series' episodes hasn't been determined. Later in the episode, Slate interviews the developers of The Legend of Zelda: Breath of the Wild and discusses the Nintendo Switch.
Nintendo Co., Ltd. is a Japanese multinational consumer electronics and video game company headquartered in Kyoto. The company was founded in 1889 as Nintendo Karuta by craftsman Fusajiro Yamauchi and originally produced handmade hanafuda playing cards. After venturing into various lines of business during the 1960s and acquiring a legal status as a public company under the current company name, Nintendo distributed its first video game console, the Color TV-Game, in 1977. It gained international recognition with the release of Donkey Kong in 1981 and the Nintendo Entertainment System and Super Mario Bros. in 1985.
Super Mario Bros. 3 is a platform game developed and published by Nintendo for the Nintendo Entertainment System (NES). It was released for home consoles in Japan on October 23, 1988, in North America on February 12, 1990 and in Europe on August 29, 1991. Prior to its release on the NES, it was initially released in North America on July 15, 1989 via PlayChoice-10 arcade machines. It was developed by Nintendo Entertainment Analysis and Development, led by Shigeru Miyamoto and Takashi Tezuka.
Mario is a fictional character created by Japanese video game designer Shigeru Miyamoto. He is the title character of the Mario video game franchise and the mascot of Japanese video game company Nintendo. Mario has appeared in over 200 video games since his creation. Depicted as a short, pudgy, Italian plumber who resides in the Mushroom Kingdom, his adventures generally center on rescuing Princess Peach from the Koopa villain Bowser. Mario has access to a variety of power-ups that give him different abilities. Mario's fraternal twin brother and sidekick is Luigi.
Super Mario Bros. 2 is a platform video game developed and published by Nintendo for the Nintendo Entertainment System. The game was first released in North America in October 1988, and in the PAL region the following year. It has been remade or re-released for several video game consoles.
Super Mario Bros.: The Lost Levels is a 1986 side-scrolling platform game developed and published by Nintendo as the first sequel to their 1985 bestseller Super Mario Bros. The games are similar in style and gameplay, apart from a steep increase in difficulty. Like the original, Mario or Luigi venture to rescue the Princess from Bowser. Unlike the original, the game has no two-player option and Luigi is differentiated from his twin plumber brother with reduced ground friction and increased jump height. The Lost Levels also introduces setbacks such as poison mushroom power-ups, counterproductive level warps, and mid-air wind gusts. The game has 32 levels across eight worlds as well as 20 bonus levels.
Pikachu is a species of Pokémon, fictional creatures that appear in an assortment of media of the Pokémon franchise by The Pokémon Company. Pikachu is a yellow mouse-like Pokémon with powerful electrical abilities. In most vocalized appearances, including the anime and certain video games, it is primarily voiced by Ikue Ōtani. A Pikachu also appeared in the main cast of the live-action animated film Pokémon Detective Pikachu, played in CGI and voiced by Ryan Reynolds, and it has also appeared in every entry of the Super Smash Bros. series, and the Katy Perry music video, "Electric".
Yoshi, known as Mario & Yoshi in PAL regions, is a puzzle video game developed by Game Freak and published by Nintendo. The game was released for the Nintendo Entertainment System and Game Boy consoles. Both versions were first released simultaneously in Japan on December 14, 1991, and released in all other regions the following year.
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Howard Phillips is an American video game consultant and producer best known as an early employee of and spokesman for Nintendo of America in the 1980s.
1988 saw many sequels and prequels in video games, such as Dragon Quest III, Super Contra, Super Mario Bros 2, Mega Man 2, Double Dragon II: The Revenge, and Super Mario Bros 3, as well as several new titles such as Assault, Altered Beast and RoboCop.
The Nintendo Player’s Guides are a series of video game strategy guides from Nintendo based on Nintendo Power magazine.
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Ninja Gaiden, released in Japan as Ninja Ryūkenden and as Shadow Warriors in Europe, is a platform game. Tecmo developed and published it for the Nintendo Entertainment System (NES). Its development and release coincided with the beat 'em up arcade version of the same name. It was released in December 1988 in Japan, in March 1989 in North America, and in August 1991 in Europe. It has been ported to several other platforms, including the PC Engine, the Super NES, and mobile phones.
Nintendo Fun Club was a fan club marketed by Nintendo. It was free to join, and its members received a free subscription to Nintendo Fun Club News, a periodical that discussed popular games and games that were planned for the near future. It also offered tips and tricks, Nintendo video game news, and comics.
Meowth is a Pokémon species in Nintendo and Game Freak's Pokémon franchise. Created by Ken Sugimori, Meowth first appeared in the video games Pokémon Red and Blue and subsequent entries in the franchise. In addition, it was one of the Pokémon to get an Alolan Form variant of the Dark type. It now also has a Galarian Form, which is a Steel type. It later appeared in various merchandise, spinoff titles and animated and printed adaptations of the franchise. Meowth is considered by many fans as Team Rocket's mascot because a Meowth that is able to speak human language is a member of the Team Rocket Trio, together with two Team Rocket grunts called Jessie and James. Meowth is voiced by Inuko Inuyama in Japanese, and by Maddie Blaustein, and Jimmy Zoppi in English.
Brawl in the Family is a gag-a-day webcomic written and drawn by Matthew Taranto, featuring various Nintendo franchises, such as Kirby, Super Mario, Donkey Kong, Legend of Zelda, Pokemon, F-Zero, Metroid and more. However there are non Nintendo franchises in the comic series including Mega Man, Sonic The Hedgehog, Metal Gear, Street Fighter, Pac-Man and more, even when those characters weren't even represented in Super Smash Bros at that time. The webcomic concluded on October 3, 2014, having produced a total of 600 comics.
Willow is a 1989 2D action role-playing game developed and published by Capcom for the Nintendo Entertainment System. It is based on the 1988 film of the same name and is the second title Capcom released based on Willow that year, the second being an unrelated side scrolling arcade game. The version of Willow released for the Nintendo Entertainment System and the Famicom is an adventure game in the vein of The Legend of Zelda.
Nintendo, a Japanese home and handheld video game console manufacturer and game developer, has traditionally focused on games that utilize unique elements of its consoles. However, the growth of the mobile gaming market in the early 2010s led to several successive fiscal quarters where they were running at a loss. Nintendo, led by president Satoru Iwata at the time, developed a strategy for entering into the mobile games market with development partner DeNA, as a means of introducing their franchise properties to mobile players with a goal of bringing them to buy Nintendo's consoles later. Since 2015, Nintendo has internally developed a number of mobile games, while also publishing games with other developers, including games outside of the initial DeNA partnership. Several of them have been entered the top-downloaded games list on the iOS App Store and Google Play stores, earning over US$100 million in revenue in total.
Gail Tilden is an American marketing manager and consultant. She formerly worked at Nintendo of America where she was instrumental in helping with the advertising of the Nintendo Entertainment System's introduction to the North American market, and establishing the Nintendo Power magazine.
Archived Nintendo Power magazines on the Wayback Machine