Game Informer

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Game Informer
Game Informer logo (2010-present).png
July 2011 gameInfromer.jpeg
The July 2011 issue cover
Editor-in-ChiefAndy McNamara
Categories Video game
FrequencyMonthly (12 per year)
Publisher GameStop
Total circulation
7,585,296 [1]
First issueAugust 1991;27 years ago (1991-08)
CountryUnited States
Based in Minneapolis
ISSN 1067-6392

Game Informer (GI) is an American monthly video game magazine featuring articles, news, strategy, and reviews of video games and associated consoles. It debuted in August 1991 when FuncoLand started publishing a six-page magazine. [2] [3] The publication is owned and published by GameStop Corp., the parent company of the video game retailer of the same name, who bought FuncoLand in 2000. Due to this, a large amount of promotion is done in-store, which has contributed to the success of the magazine; it is now the 4th most popular magazine by copies circulated. [4] [5] Game Informer has since become an important part of GameStop's customer loyalty program, PowerUp Rewards, which offers subscribers access to special content on the official website.

Video game journalism is a branch of journalism concerned with the reporting and discussion of video games, typically based on a core "reveal–preview–review" cycle. There has been recent growth in online publications and blogs.

A video game console is a computer device that outputs a video signal or visual image to display a video game that one or more people can play.

GameStop Corp. is an American video game, consumer electronics, and wireless services retailer. The company is headquartered in Grapevine, Texas, United States, a suburb of Dallas, and operates 7,267 retail stores throughout the United States, Canada, Australia, New Zealand, and Europe. The company's retail stores primarily operate under the GameStop, EB Games, ThinkGeek and Micromania brands.




Game Informer covers circa 2005 Gameinformermag.JPG
Game Informer covers circa 2005

Game Informer debuted in August 1991 as a six-page magazine. It was published every two months until November 1994, when the magazine began to be released monthly. [6]

Since 2001 Game Informer has been published by Cathy Preston, who has been working as part of the production team since 2000. [7] It was under her that the publication became an integral part of GameStop's customer loyalty program, Power Up Rewards. [8]

In 2010, Game Informer became the 5th largest magazine in the US with 5 million copies sold, ahead of popular publications like Time , Sports Illustrated , and Playboy . [9] By 2011, Game Informer had become the 3rd largest magazine in the US topping 8 million copies circulated. [10] However, in 2014 it had fallen to 4th place with 6.9 million copies sold. [4] Recent figures still place the magazine at 4th place with over 7 million copies sold. [11] The financial success of Game Informer has been attributed to its good relationship with publishers, ties to GameStop, and the lack of gaming magazine competition. [9]

<i>Sports Illustrated</i> American sports magazine

Sports Illustrated (SI) is an American sports magazine owned by Authentic Brands Group and published by Meredith Corporation. First published in August 1954, it has over 3 million subscribers and is read by 23 million people each week, including over 18 million men.

<i>Playboy</i> Mens lifestyle and entertainment magazine based in Chicago

Playboy is an American men's lifestyle and entertainment magazine. It was founded in Chicago in 1953, by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. Notable for its centerfolds of nude and semi-nude models (Playmates), Playboy played an important role in the sexual revolution and remains one of the world's best-known brands, having grown into Playboy Enterprises, Inc. (PEI), with a presence in nearly every medium. In addition to the flagship magazine in the United States, special nation-specific versions of Playboy are published worldwide.

The April edition of Game Informer includes 'an annual feature Game Infarcer, an April Fools' Day prank. In the cover box head appears "World's #1 Pretend Magazine" where would ordinarily appear "World's #1 Video Game Magazine" -- "Parody" is found at the cover bottom. Game Infarcer articles are accredited to the fictional editor-in-chief Darth Clark, who is addressed in hate mail every year sent to Game Informer. The heated responses to parody articles are often featured in later Game Informer issues. [12] [13]

April Fools Day Annual celebration on April 1

April Fools' Day or April Fool's Day is an annual celebration on April 1, commemorated by practical jokes and hoaxes. The player(s) of the joke(s) or hoax(es) often exposes their action by shouting "April fool(s)" at the recipient(s). The recipient of these actions are called April fools. Mass media can be involved in these pranks that the following day are reported as such. Although popular since the 19th century, the day is not a public holiday in any country.

Game Informer has included four "Sacred Cow Barbecues". [14] Similar in style to a celebrity roast, the occasion is meant to "knock some of gaming's most revered icons off their high and mighty pedestals." [15] The first Sacred Cow Barbecues featured in issue 158 (June 2006). [16] Other issues featuring Sacred Cow Barbecues are: 183 (July 2008), [15] 211 (November 2010), [17] and 261 (January 2015). [18] Sacred Cow Barbecues articles are considered controversial among those gamers who aren't amused with their games being mocked. [18]

A roast is a form of American humor in which a specific individual, a guest of honor, is subjected to jokes at their expense, intended to amuse the event's wider audience. Such events are intended to honor a specific individual in a unique way. In addition to jokes and insult comedy, such events may also involve genuine praise and tributes. The implication is that the roastee is able to take the jokes in good humor and not as serious criticism or insult. The individual is surrounded by friends, fans, and well-wishers, who can receive some of the same treatment as well during the course of the evening. The party and presentation itself are both referred to as a "roast". The host of the event is called the "roastmaster". Anyone who is mocked in such a way is said to have been "roasted".


Game Informer Online was originally launched in August 1996, and featured daily news updates as well as articles. Justin Leeper and Matthew Kato were hired on in November 1999 as full-time web editors. As part of the GameStop purchase of the magazine, the site was closed around January 2001. [19] Both Leeper and Kato were eventually placed on the editorial staff of the magazine.

GI Online was revived in September 2003, with a full redesign and many additional features, such as a review database, frequent news updates, and exclusive "Unlimited" content for subscribers. It was managed by Billy Berghammer, creator of (now known as [20] Berghammer is currently the editor in chief of the EGM Media group [21]

On March 2009, the online staff began creating the code for what would be the latest redesign to date. The redesign was to release hand-in-hand with the magazine's own redesign. On October 1, 2009, the newly redesigned website was live, with a welcome message from Editor-In-Chief Andy McNamara. Many new features were introduced, including a rebuilt media player, a feed highlighting the site activity of the website's users, and the ability to create user reviews. [22] At the same time, the magazine's podcast, The Game Informer Show, was launched. [23]

In February (sometimes January), Game Informer's editors round up to count and judge the "Top 50 Games of last year". The games are sorted in order of release date. They do not have rankings, but they do commemorate special games with awards like Game of the Year and other examples. They also have mini top 10 charts of differing categories, both in the Top 50 games section of the website and in the regular magazine.

In August each year, Game Informer includes a "E3 Hot 50", a special section that reviews the year's E3 and most to all of its games, which also temporarily replaces the "previews" section.

Australian edition

In November 2009, Game Informer was launched in Australia by former Australian GamePro, Gameplayer and Official PlayStation Magazine editor Chris Stead and publisher Citrus Media. [24] By June 2010, Game Informer Australia had become the first local games publication to pass 10,000 subscribers. By August 18, 2010, it had become Australia's biggest selling video games publication. [25]

Game Informer Australia has picked up three Australian Magazine Awards for best in category, multiple nominations in the Lizzie awards and the 2013 MCV award for Print Publication of the Year. Chris Stead also received the 2013 Journalist of the Year gong at the MCV awards. [26]

Game Informer Australia has since been closed down as of April 18th 2019 as a result of cost-cutting measures from its parent company EB Games. [27]

Game Informer Australia Editor David Milner noted on Twitter that despite the fact that "readership was up 19% over the last year. Recent ad sales, however, did not really reflect this" and as well as noting the failed attempt at EB Games' parent company Gamestops to find a buyer after months on the market, causing their share to drop. [28]


Game Informer currently reviews games on PCs, PlayStation 4, PlayStation Vita, PlayStation VR, Xbox One, Nintendo Switch, Nintendo 3DS, Android, iOS. [29] Older games, three per issue, were given brief reviews in the magazine's Classic GI section (compared with the game's original review score, if one exists). This was discontinued in 2009, months before the redesign of the magazine. The magazine's staff rate games on a scale of 1 to 10 with quarter point intervals. A score of 1 - 5 is considered terrible; 10 is a rare, "outstanding", nearly perfect game; and 6-7 is "average", a decently, playable, and sometimes fun (but flawed) game. [30]



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  3. "10 Years of Game Informer" (August 2001). Game Informer, p. 42. "In August 1991, FuncoLand began publishing a six-page circular to be handed out free in all of its retail locations."
  4. 1 2 "eCirc for Consumer Magazines". Audit Bureau of Circulations . December 31, 2015. Retrieved June 1, 2016.
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  15. 1 2 Game Informer Issue 183 inFamous
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  19. "On the Web" (August 2001). Game Informer, p. 49. "Sadly, this ill-fated site was to last little more that[ sic ] a year, as would fall prey to the massive meltdown of the Internet economy in February [of 2001]."
  20. Archived May 3, 2009, at the Wayback Machine
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  23. The Inaugural Game Informer Show: Episode 1
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  27. "Game Informer Australia closed down in wake of GameStop cuts". gamasutra. Retrieved April 18, 2019.
  28. "David Milner statement via Twitter". Twitter. Retrieved April 17, 2019.
  29. Game Informer, issue 286 pp. 94-95
  30. Game Informer, issue 251 (March 2014) p.84
  31. Archived November 23, 2010, at the Wayback Machine
  32. Archived June 21, 2009, at the Wayback Machine
  33. "GameInformer Magazine issue 297, Page 93".