Product Sans is a geometric sans-seriftypeface created by Google for branding purposes.[3][4] It replaced the old Google logo on September 1, 2015. As Google's branding was becoming more apparent on multiple device types, Google sought to adapt its design so that its logo could be portrayed in constrained spaces and remain consistent for its users across platforms.
The design team wanted to retain the simple and approachable styles in previous logos but also include geometric forms. It has been suggested that the design of Product Sans is inspired by Futura.[5] The most notable difference between the two is the double-story 'a', which was implemented to contrast the circular shapes of the other characters.[6] Product Sans prefers to end the stroke terminals at about 45 degrees, with the cut off being perpendicular to the tangent of the stroke.
Slight optical corrections were also made to the geometric forms. The uppercase "G" has its circular shape pulled inwards slightly where it meets the crossbar. The counters of the '6', '8', and '9' are almost perfect circles. These visual corrections were made for legibility.
License
Product Sans is proprietary and was not released under an open source license.[7]
In August 2025, Google released Google Sans Code, a monospaced derivative of Google Sans designed for developer-facing and technical contexts, under the SIL Open Font License.[8][9]
On November 18, 2025, Google released Google Sans Flex, a variable-font evolution of Google Sans, under the SIL Open Font License. Unlike Product Sans itself, Google Sans Flex is openly licensed and intended for broader typographic experimentation and use beyond Google’s internal branding systems.[10][11]
On December 10, 2025, Google released Google Sans and Google Sans Text under the SIL Open Font License, marking the first time Google’s primary brand type family became widely available for public use.[11][12]
The present Google logo is based on Product Sans. Slight modifications do exist in the logo compared to the typeface; the most noticeable is the slanted 'e'. The differences between the logo and Product Sans allows for distinction between the Google logotype and product name.[3] Product Sans is mainly used in the text of Google's numerous services' logotypes such as Maps, Drive, News, and Earth. Variations such as Google Sans Text have become the standard user interface typeface for numerous services and applications, and the default typeface on Android devices with Google Pixel software.[13][14]
With the introduction of Google Sans Flex, Google expanded the typographic system beyond static styles, enabling responsive typography that adapts to screen size, layout constraints, and user preferences across platforms.[11]
Variations
In 2017, Google created Google Sans, a size-optimized version of Product Sans used as the display font of Google's customized and adapted version of Material Design, the "Google Material Theme".[15][16] Alongside Google Sans, Google Sans Display was also created in 2017 as a variant of Google Sans designed for larger optical sizes.[17]
In 2020, Google introduced Google Sans Text, another variation of Google Sans featured in some used products, with the most notable difference being the added spur on the capital letter "G".[18]
In 2025, Google unveiled Google Sans Flex, a variable-font version of Google Sans that introduces multiple adjustable axes, including weight, width, optical size, and grade. Designed to support modern responsive interfaces, Google Sans Flex allows a single font file to dynamically adapt across a wide range of use cases, from large display typography to dense user-interface text. The release reflects Google’s broader shift toward flexible, performance-efficient typography systems optimized for diverse devices and accessibility needs.[11]
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