A software development kit (SDK) is a collection of software development tools in one installable package. They facilitate the creation of applications by having a compiler, debugger and sometimes a software framework. They are normally specific to a hardware platform and operating system combination. To create applications with advanced functionalities such as advertisements, push notifications, etc; most application software developers use specific software development kits.
Push technology or server push is a style of Internet-based communication where the request for a given transaction is initiated by the publisher or central server. It is contrasted with pull, or get, where the request for the transmission of information is initiated by the receiver or client.
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
Apple Push Notification service is a platform notification service created by Apple Inc. that enables third party application developers to send notification data to applications installed on Apple devices. The notification information sent can include badges, sounds, newsstand updates, or custom text alerts. It was first launched with iOS 3 on June 17, 2009. APNs support for local applications was later added to the Mac OS X API beginning with the release of Mac OS X 10.7 ("Lion"). Support for website notifications was later added with the release of Mac OS X 10.9 ("Mavericks").
The Android Debug Bridge is a programming tool used for the debugging of Android-based devices. The daemon on the Android device connects with the server on the host PC over USB or TCP, which connects to the client that is used by the end-user over TCP. Made available as open-source software under the Apache License by Google since 2007, features include a shell and the possibility to make backups. The adb software is compatible with Windows, Linux and macOS. It has been misused by botnets and other malware, for which mitigations were developed such as RSA authentication and device whitelisting.
iMessage is an instant messaging service developed by Apple Inc. and launched in 2011. iMessage functions exclusively on Apple platforms: macOS, iOS, iPadOS, and watchOS.
A notification service provides means to send a notice to many persons at once. For example, if a flood were likely, residents of a community could be warned it's time to evacuate. If a school were suddenly closed for the day, students or parents could be told not come to school, or told to report to an alternate location. American Airlines can notify passengers by cellphone two hours before a flight's departure with information on the flight's status and gate number.
Android Cloud to Device Messaging, or C2DM, is a defunct mobile notification service that was developed by Google and replaced by the Google Cloud Messaging service. It enabled developers to send data from servers to Android applications and Chrome extensions. C2DM originally launched in 2010 and was available beginning with version 2.2 of Android. On June 27, 2012, Google unveiled the Google Cloud Messaging service aimed at replacing C2DM, citing improvements to authentication and delivery, new API endpoints and messaging parameters, and the removal of API rate limits and maximum message sizes. Google announced official deprecation of the C2DM service in August 2012, and released documentation to assist developers with migrating to the new service. The C2DM service was discontinued for existing applications and completely shut down on October 20, 2015.
Android Froyo is the sixth version of Android and is a codename of the Android mobile operating system developed by Google, spanning versions between 2.2 and 2.2.3. Those versions are no longer supported. It was unveiled on May 20, 2010, during the Google I/O 2010 conference. Google ceased sign-in support with a Google account for Android Froyo to Android Gingerbread on September 27, 2021.
Backend as a service (BaaS), also known as mobile backend as a service (MBaaS), is a service for providing web app and mobile app developers with a way to easily build a backend to their frontend applications. Features available include user management, push notifications, and integration with social networking services. These services are provided via the use of custom software development kits (SDKs) and application programming interfaces (APIs). BaaS is a relatively recent development in cloud computing, with most BaaS startups dating from 2011 or later.
Google APIs are application programming interfaces (APIs) developed by Google which allow communication with Google Services and their integration to other services. Examples of these include Search, Gmail, Translate or Google Maps. Third-party apps can use these APIs to take advantage of or extend the functionality of the existing services.
Google Play Services is a proprietary software package produced by Google for installation on Android devices. It consists of background services and libraries for use by mobile apps running on the device. When it was introduced in 2012, it provided access to the Google+ APIs and OAuth 2.0. It expanded to cover a variety of Google services, allowing applications to communicate with the services through common means.
Firebase, Inc. is a set of backend cloud computing services and application development platforms provided by Google. It hosts databases, services, authentication, and integration for a variety of applications, including Android, iOS, JavaScript, Node.js, Java, Unity, PHP, and C++.
PubNub is a Real-time Communication Platform and real-time infrastructure-as-a-service (IaaS) company based in San Francisco, California. The company makes products for software and hardware developers to build real-time web, mobile, and Internet of Things (IoT) applications.
Microsoft Push Notification Service is a mobile service developed by Microsoft. It allows for developers to send push data from servers to Windows Phone applications. The MPNS is natively supported on applications that target the Windows Phone 8 Operating System. Microsoft announced the Windows Notification Service for Windows 8 and Windows Phone 8.1 in 2011, effectively replacing the MPNS with this service. The MPNS can be used on applications that are installed on Windows Phone 8.1 if the source code is migrated to a Microsoft Silverlight application, modified to target Windows Phone 8.1, and was already registered to use the MPNS before the upgrade.
Windows Push Notification Service is a notification service developed by Microsoft for all devices running Microsoft Windows platforms. It allows for developers to send push data to Windows and Universal Windows Platform applications which implement the feature. Designed as a successor to the Microsoft Push Notification Service, it was first supported on Windows 8 and subsequently on Windows Phone 8.1 upon its release.
A progressive web application (PWA), or progressive web app, is a type of application software delivered through the web, built using common web technologies including HTML, CSS, JavaScript, and WebAssembly. It is intended to work on any platform with a standards-compliant browser, including desktop and mobile devices.
Firebase Cloud Messaging (FCM), formerly known as Google Cloud Messaging (GCM), is a cross-platform cloud service for messages and notifications for Android, iOS, and web applications, which as of May 2023 can be used at no cost. Firebase Cloud Messaging allows third-party application developers to send notifications or messages from servers hosted by FCM to users of the platform or end users.
Crashlytics was a Boston, Massachusetts-based software company founded in May 2011 by entrepreneurs Wayne Chang and Jeff Seibert. Crashlytics helps collecting, analyzing and organizing app crash reports.
