Elite Model Look (formerly known as Look of the Year from 1983 to 1995) is a yearly fashion modeling event held by Elite Model Management, an international model management group. It is used to discover and launch female fashion models in the international fashion marketplace, like the similar Ford Models' Supermodel of the World contest. Each year the contest attracts some 350,000 participants from roughly 70 countries in the world, with castings held in over 800 cities.[1] Contestants, between the ages of 14 and 26, compete in local contests for a chance to represent their country in the world final.
Gisele Bündchen competed in the world final of Elite Model Look in 1994, where she made the Top 6 but ultimately did not win.
From 1996 to 1999 the United States finals were recorded to make a television documentary special called The Making of a Supermodel, which aired on E! Entertainment Television.[4][5][6][7] Online, a streaming television documentary titled Elite New Face premiered on Hulu on November 19, 2012.[8] The series reviewed the 2011 contest, and followed the 2012 contest beginning from the regional castings all the way to the world final and the announcement of the winner. A second season following the 2013 event was also created.[9]
The contest
The search is open to beginning models, with the contest's mission stated as being "providing the opportunity for young girls to enter the fashion world, become models and go on to have fabulous careers" and "to discover the new talents who will become the next top models."[1]
Contestants between the ages of 14 and 26 years are eligible to compete. Females should meet a minimum height requirement of 1.72 meters, or 5'8". Males should meet a minimum height requirement of 1.88 meters, or 6'2".[10][11] Until 2014, males were only allowed to participate in national finals, with females competing in the world final.[12]
Each country taking part in the contest selects semi-finalists in various cities who compete to become national finalists. The winners of each national contest compete together in the world final. The winners are selected based on their photogenic abilities, personality, natural beauty, and potential to fit into current fashion trends. The world final lasts two weeks, during which the finalists participate in various workshops. These include highlighting natural beauty with make-up and hair professionals, photo shoots, rehearsals for the final show, and individual interviews with members of the jury and Elite's agents.
During the final show fifteen winners are selected by a jury, and are awarded worldwide contracts with Elite Model Management. The top three contestants are offered contracts with a guaranteed remuneration.
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