List
This page shows the 50 accounts with the most followers on the social media platform Instagram, with each amount rounded down to the nearest million followers. [1] The most-followed account is Instagram's own account. The most-followed person is Portuguese footballer Cristiano Ronaldo.
ABS-CBN Digital Media, commonly known as Digital Media Division, and also known as ABS-CBN Interactive, is the digital media and internet division of ABS-CBN Corporation. It was formerly a separate company operating as a wholly owned subsidiary of ABS-CBN until 2013, when ABS-CBN Interactive, Inc. was merged to its parent. ABS-CBN Digital Media is responsible for overseeing all of ABS-CBN's internet and digital properties which include websites, mobile and web applications, social media accounts, and the distribution of ABS-CBN's contents to digital and online space. ABS-CBN Digital Media has made many first in Philippine media, such as the first ever TV network website, the first ever Filipino news website, and the first Filipino video streaming website. In 2017, the company was the largest in digital media platforms in the Philippines.
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are someone with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat, TikTok or other online channels. Influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post. Influencer content may be framed as testimonial advertising, according to the Federal Trade Commission in the United States. The FTC started enforcing this on a large scale in 2016, sending letters to several companies and influencers who had failed to disclosed sponsored content. Many Instagram influencers started using #ad in response and feared that this would affect their income. However, fans increased their engagement after disclosure, being happy that they were landing such deals. This success led to some creators creating their own product lines in 2017. Some influencers fake sponsored content to grain credibility and promote themselves. Backlash to sponsored content became more prominent in mid-2018, leading to many influencers to focus instead on authenticity.
Lia Marie Johnson is an American internet personality, actress, and singer. She first received recognition for her work on YouTube, rising to fame for creating skits and song covers, and for her appearances in the Fine Brothers web series Kids React (2010–2011). She then played Terry the Tomboy in the sketch comedy series AwesomenessTV (2013–2014) and the Nickelodeon television movie Terry the Tomboy (2014).
Mark Edward Fischbach, known online as Markiplier, is an American YouTuber, actor, filmmaker, and influencer. One of the most popular YouTubers on the platform, he is known for his "Let's Play" videos of indie horror games. He was listed by Forbes as the third highest-paid content creator on the platform in 2022, and has won four Streamy Awards and a Golden Joystick Award. He has spun off his YouTube fame into a media career, venturing into acting and filmmaking.
Joseph Trevor Wicks, also known as The Body Coach, is a British fitness coach, television presenter, social media personality and author. His fitness method uses High Intensity Interval Training (HIIT) workouts. Starting off by posting 15-second recipe videos on social media, Wicks grew his brand to become one of the most followed fitness accounts on Instagram and YouTube.
Lisa and Lena Mantler, collectively known as Lisa and Lena, are German internet celebrities who rose to prominence as teenagers on the video sharing application Musical.ly. They had over 30 million followers, making them the #1 most-followed creators at the time on the platform.
Mary-Belle Kirschner, better known as Belle Delphine, is a South African-born British media personality, pornographic actress, model, and YouTuber. Her social media accounts feature erotic and cosplay modelling, sometimes blending the two. Her online persona began in 2018 through her cosplay modeling on Instagram. Her posts on the platform were often influenced by popular memes and trends.
Imane Anys, known professionally as Pokimane, is a Canadian-Moroccan online streamer, YouTuber and influencer. She is best known for her live streams on Twitch, where she broadcasts video game content, most notably in Valorant and Fortnite. She is currently the most-followed female streamer on the platform. She is a co-founder of OfflineTV, an online social entertainment group of content creators.
Lalisa Manobal, known mononymously as Lisa (Korean: 리사), is a Thai rapper, singer, dancer and actress. She is a member of the South Korean girl group Blackpink, which debuted under YG Entertainment in August 2016. She is set to make her acting debut in 2025 in the HBO television series The White Lotus.
Dávid Julián Dobrík is an Internet personality and YouTuber. He found early success on the video-sharing platform Vine before starting his vlog on YouTube in 2015. In 2019, he co-founded the photography app Dispo. Dobrik entered the United States as a child, and was later protected under the DACA program, before eventually being granted permanent residency.
Charles Christopher White Jr., better known as Cr1TiKaL, MoistCr1TiKaL, or penguinz0 is an American YouTuber and streamer. He is best known for his commentary videos and live streams covering internet culture and video games. His content is mostly characterized by his monotonous voice, white shirt, deadpan comedic style, and long hair, which has earned him the nickname of "Internet Jesus". In addition, White is the co-founder and co-owner of the esports organization Moist Esports and co-founder and member of the musical duo the Gentle Men.
Levy Rozman, known online as GothamChess, is an American chess International Master, content creator, commentator, and author. Often referred to as "The Internet's Chess Teacher", he produces content on the online platforms Twitch, TikTok, Instagram and YouTube.
Thomas Michael Simons, better known as TommyInnit, is an English YouTuber, Twitch streamer, comedian and author. He produces Minecraft-related videos and live streams, including collaborations with fellow YouTubers and streamers in the Dream SMP.
George Davidson, better known online as GeorgeNotFound, is an English internet personality, YouTuber, and Twitch streamer. He gained substantial popularity in 2020 and 2021 through uploading Minecraft content. Alongside content creator and frequent collaborator Dream, Davidson founded the Dream SMP, a Minecraft role-playing server consisting of multiple storylines and characters. As of July 2023, Davidson's five YouTube channels have all collectively reached over 15.2 million subscribers and over 742.1 million views.
Arjan Dhillon is an Indian singer-rapper, and songwriter known for his work in Punjabi music. He started as a songwriter in 2017. Dhillon pursued his musical career as a lead artist in 2018 with the track "Ishq Jeha Ho Gya" in the film Afsar. He got his breakthrough with his single track "Bai Bai", released on 29 October 2020 followed by "My Fellas". Dhillon released his debut EP "The Future" on 25 November 2020 and his debut studio album Awara on 25 November 2021.
