History
On January 4, 2019, the account @world_record_egg posted a photo of an egg with the specific purpose of surpassing the then most-liked Instagram post, a picture of Kylie Jenner's daughter with 18.6 million likes. [3] The photo of the egg was originally taken by Serghei Platanov, who then posted it to Shutterstock on June 23, 2015, with the title "eggs isolated on white background." [4] The creator of the @world_record_egg account was Chris Godfrey, an advertising creative, and his friends CJ Brown and Alissa Khan-Whelan. [5] [6]
On January 14, 2019, the egg post became the most-liked post on Instagram, to which the egg's account owner wrote, "This is madness. What a time to be alive." [7] Jenner responded with a video on Instagram of her cracking an egg open with the caption: "Take that little egg." [8] Platanov was surprised by his photo's popularity, writing, "Egg is just an egg." [4]
On December 18, 2022, footballer Lionel Messi posted a carousel with photos of him lifting the FIFA World Cup Trophy and celebrating with his teammates after winning the 2022 FIFA World Cup with Argentina, which reached 10 million likes within the first 39 minutes of its sharing. [9] The following day, the post became the most-liked Instagram post in the first 24 hours of its sharing, with 50 million likes. [10] [11] On December 20, 2022, the post reached over 56 million likes, surpassing the previous record held by @world_record_egg. [12] [13] [14]
Within 48 hours of Messi posting, the Instagram post had surpassed 64 million likes, and in doing so, it became the most-liked social media post ever across all social media platforms, by overtaking the most-liked post on YouTube, the music video for the song "Despacito", which had reached 50.2 million likes, and the most-liked post on TikTok, a video uploaded by Bella Poarch featuring her lip-syncing to the song "Sophie Aspin Send", which had reached 60.3 million likes. [1] [2] This also meant that it became the first ever post on Instagram to reach 60 and 70 million likes, achieving that in just 3 days since it was posted. [15]
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