List of most-liked Instagram posts

Last updated

Lionel Messi, the current record-holder, at the 2022 FIFA World Cup. Lionel Messi WC2022.jpg
Lionel Messi, the current record-holder, at the 2022 FIFA World Cup.

This list of most-liked Instagram posts contains the top 20 posts by number of likes on the photo and video-sharing social networking service Instagram.

Contents

The most-liked post as of September 2024 is of the Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win at Lusail Stadium in Lusail, Qatar, which has been liked by over 75 million different accounts. Uploaded on December 18, 2022, the post shows Messi lifting his first World Cup Trophy after Argentina's win over France in the final. It is also the most liked post of all time across all social media platforms. [1] [2]

History

On January 4, 2019, the account @world_record_egg posted a photo of an egg with the specific purpose of surpassing the then most-liked Instagram post, a picture of Kylie Jenner's daughter with 18.6 million likes. [3] The photo of the egg was originally taken by Serghei Platanov, who then posted it to Shutterstock on June 23, 2015, with the title "eggs isolated on white background." [4] The creator of the @world_record_egg account was Chris Godfrey, an advertising creative, and his friends CJ Brown and Alissa Khan-Whelan. [5] [6]

On January 14, 2019, the egg post became the most-liked post on Instagram, to which the egg's account owner wrote "This is madness. What a time to be alive." [7] Jenner responded with a video on Instagram of her cracking an egg open with the caption: "Take that little egg." [8] Platanov was surprised by his photo's popularity, writing, "Egg is just an egg." [4]

On December 18, 2022, footballer Lionel Messi posted a carousel with photos of him lifting the FIFA World Cup Trophy and celebrating with his teammates after winning the 2022 FIFA World Cup with Argentina, which reached 10 million likes within the first 39 minutes of its sharing. [9] The following day, the post became the most-liked Instagram post in the first 24 hours of its sharing, with 50 million likes. [10] [11] On December 20, 2022, the post reached over 56 million likes, surpassing the previous record held by @world_record_egg. [12] [13] [14]

Within 48 hours of Messi posting, the Instagram post had surpassed 64 million likes, and in doing so, it became the most-liked social media post ever across all social media platforms, by overtaking the most-liked post on YouTube, the music video for the song "Despacito", which had reached 50.2 million likes, and the most-liked post on TikTok, a video uploaded by Bella Poarch featuring her lip-syncing to the song "Sophie Aspin Send", which had reached 60.3 million likes. [1] [2] This also meant that it became the first ever post on Instagram to reach 60 and 70 million likes, achieving that in just 3 days since it was posted. [15]

Top 20

Lionel Messi and Cristiano Ronaldo make up 14 out of the top 20 most-liked posts, with posts mainly released around the 2022 FIFA World Cup.

RankAccount nameOwnerPost descriptionPostLikes
(millions)
Date posted
(UTC)
1 @leomessi Lionel Messi Celebrating winning the 2022 FIFA World Cup 75.0December 18, 2022
2 @world_record_egg Chris Godfrey Photo of an egg 60.9January 4, 2019
3 @leomessi Lionel Messi Lionel Messi in bed with the FIFA World Cup Trophy 54.1December 20, 2022
4 @cristiano Cristiano Ronaldo Lionel Messi and Cristiano Ronaldo playing chess, advertising for Louis Vuitton 42.1November 19, 2022
5 @leomessi Lionel Messi Lionel Messi on an airplane with the FIFA World Cup Trophy 41.5December 19, 2022
6 @leomessi Lionel Messi Celebrating the 2022 FIFA World Cup win in Argentina 34.0December 21, 2022
7 @cristiano
@alnassr
Cristiano Ronaldo
Al Nassr FC
Announcement of Cristiano Ronaldo joining Al Nassr FC 33.8December 30, 2022
8 @jiangzhibin24 liz_6Reel of a sunset 33.7August 5, 2023
9 @cristiano Cristiano Ronaldo After elimination of Portugal from the 2022 FIFA World Cup 33.6December 11, 2022
10 @xxxtentacion XXXTentacion Final post before his death 33.6May 19, 2018
11 @leomessi Lionel Messi Lionel Messi and Cristiano Ronaldo playing chess, advertising for Louis Vuitton 32.4November 19, 2022
12 @cristiano
@georginagio
Cristiano Ronaldo
Georgina Rodríguez
Pregnancy announcement 32.0October 28, 2021
13 @cristiano Cristiano Ronaldo Post in remembrance of Pelé 31.8December 29, 2022
14 @pop_cj6 pop_cj6Taking off animal masks in front of animal mothers 31.3February 27, 2024
15 @leomessi Lionel Messi After 2022 FIFA World Cup match against Croatia 29.3December 14, 2022
16 @cristiano Cristiano Ronaldo Cristiano Ronaldo being presented to Al Nassr FC fans 27.5January 3, 2023
17 @cristiano Cristiano Ronaldo Friendly match against PSG 27.4January 19, 2023
18 @zendaya Zendaya Happy birthday post to Tom Holland 26.2June 1, 2022
19 @leomessi Lionel Messi Post in remembrance of Pelé 25.6December 29, 2022
20 @k.mbappe Kylian Mbappé Kylian Mbappé signing with Real Madrid CF 25.5June 3, 2024
As of 2December2024

Most-liked Instagram posts posted by non-footballers.

  Also in the overall top 20
RankAccount nameOwnerPost descriptionPostLikes
(millions)
Date posted
(UTC)
1 @world_record_egg Chris Godfrey Photo of an egg 60.9January 4, 2019
2 @jiangzhibin24 liz_6Reel of a sunset 33.7August 5, 2023
3 @xxxtentacion XXXTentacion Final post before his death 33.6May 19, 2018
4 @pop_cj6 pop_cj6Taking off animal masks in front of animal mothers 31.3February 27, 2024
5 @zendaya Zendaya Happy birthday post to Tom Holland 26.2June 1, 2022
6 @selenagomez Selena Gomez Selfie photo with caption "Violet chemistry" 25.5March 14, 2023
7 @tomholland2013 Tom Holland Recreating the "Spider-Man pointing" meme with Tobey Maguire and Andrew Garfield 25.0February 23, 2022
8 @justinbieber Justin Bieber First photo of his son 23.0August 24, 2024
9 @kyliejenner Kylie Jenner Photo of her daughter and newborn son 22.4February 6, 2022
10 @selenagomez Selena Gomez Photo in her bikini 22.3March 26, 2023
11 @billieeilish Billie Eilish Reveal of her blonde hair 22.1March 17, 2021
12 @virat.kohli Virat Kohli Celebrating India's win at the 2024 T20 World Cup 21.7June 29, 2024
13 @billieeilish Billie Eilish Vogue photoshoot 21.2May 2, 2021
14 @selenagomez Selena Gomez Drinking a cocktail 21.1February 23, 2023
15 @thv V Photos of his dog Yeontan 21.0December 7, 2021
As of 2December2024

Historical most-liked posts

The following table lists posts that were once the most-liked post on Instagram.

  Current record
  Longest record-holder
Account nameOwnerPost descriptionPostLikes
(millions)
Date posted
(UTC)
Date achieved
(UTC)
Days held
@leomessi Lionel Messi Celebrating winning the 2022 FIFA World Cup 75.0December 18, 2022December 20, 2022 [12] 714
@world_record_egg Chris GodfreyPhoto of an egg 60.9January 4, 2019January 14, 2019 [16] 1,436
@kyliejenner Kylie Jenner First photo of her daughter 17.8February 6, 2018February 7, 2018 [17] 341
@beyonce Beyoncé Pregnancy announcement 10.6February 1, 2017February 1, 2017 [18] 371
@selenagomez Selena Gomez Coca-Cola advertisement 6.6June 25, 2016July 12, 2016 [19] 204
@justinbieber Justin Bieber Kiss with Selena Gomez 4.0March 19, 2016May 4, 2016 [20] 69
@kendalljenner Kendall Jenner Heart-shaped hairdo 3.5May 25, 2015June 26, 2015 [21] 313
@kimkardashian Kim Kardashian Wedding kiss with Kanye West 2.2May 27, 2014May 29, 2014 [22] 393
@justinbieber Justin Bieber Hug with Selena Gomez 2.1January 4, 20142014 [22]
@justinbieber Justin Bieber Photo with Will Smith 1.3August 15, 20132013 [23]
@justinbieber Justin Bieber Photo with his siblings 0.2December 29, 20112012 [24]
As of 2 December 2024

See also

Related Research Articles

<span class="mw-page-title-main">Copa del Rey</span> Spanish association football tournament

The Campeonato de España–Copa de Su Majestad el Rey, commonly known as Copa del Rey, La Copa or the Spanish Cup, or Cup of the King, and formerly known as Copa del Presidente de la República (1932–36) and Copa del Generalísimo (1939–76), is an annual knockout football competition in Spanish football, organized by the Royal Spanish Football Federation.

<span class="mw-page-title-main">Argentina national football team</span> Mens association football team

The Argentina national football team, nicknamed La Albiceleste, represents Argentina in men's international football and is administered by the Argentine Football Association, the governing body for football in Argentina.

<span class="mw-page-title-main">Cristiano Ronaldo</span> Portuguese footballer (born 1985)

Cristiano Ronaldo dos Santos Aveiro is a Portuguese professional footballer who plays as a forward for and captains both the Saudi Pro League club Al Nassr and the Portugal national team. Widely regarded as one of the greatest players of all time, Ronaldo has won numerous individual accolades throughout his career, such as five Ballon d'Or awards, a record three UEFA Men's Player of the Year Awards, four European Golden Shoes, and was named five times the world's best player by FIFA, the most by a European player. He has won 33 trophies in his career, including seven league titles, five UEFA Champions Leagues, the UEFA European Championship and the UEFA Nations League. Ronaldo holds the records for most appearances (183), goals (140) and assists (42) in the Champions League, most appearances (30), assists (8), goals in the European Championship (14), international appearances (217) and international goals (135). He is one of the few players to have made over 1,200 professional career appearances, the most by an outfield player, and has scored over 900 official senior career goals for club and country, making him the top goalscorer of all time.

<span class="mw-page-title-main">Supercopa de España</span> Football tournament

The Supercopa de España, also known as the Spanish Super Cup, is a super cup tournament in Spanish football. Founded in 1982 as a two-team competition, the current version has been contested since 2020 by four teams: the winners and runners-up of the Copa del Rey and La Liga.

<span class="mw-page-title-main">Lionel Messi</span> Argentine footballer (born 1987)

Lionel Andrés Messi, also known as Leo Messi, is an Argentine professional footballer who plays as a forward for and captains both Major League Soccer club Inter Miami and the Argentina national team. Widely regarded as one of the greatest players of all time, Messi set numerous records for individual accolades won throughout his professional footballing career such as eight Ballon d'Or awards and eight times being named the world's best player by FIFA. He is the most decorated player in the history of professional football having won 45 team trophies, including twelve Big Five league titles, four UEFA Champions Leagues, two Copa Américas, and one FIFA World Cup. Messi holds the records for most European Golden Shoes (6), most goals for a single club, most goals (474), hat-tricks (36) and assists (192) in La Liga, most matches played (39), assists (18) and goal contributions (34) in the Copa América, most matches played (26) and goal contributions (21) in the World Cup, most international appearances (191) and international goals (112) by a South American male, and the second-most in the latter category outright. A prolific goalscorer and creative playmaker, Messi has scored over 850 senior career goals for club and country.

<span class="mw-page-title-main">New Maradona</span> Title given to Argentine footballers

New Maradona or New Diego was a title given by the press and public to promising Argentine football players in reference to Diego Maradona as a benchmark. Since Maradona retired, fans had been anticipating someone to lead the Argentina national team to a World Cup final, like Maradona did in 1986 and 1990. As a consequence, very talented youngsters were quickly labeled as the New Maradona, sometimes without any similarity in playing style. The New Maradonas were predominantly players in attacking or advanced playmaking roles — forwards, wingers, or attacking midfielders. The term gradually fell out of use after Lionel Messi successfully managed to lead Argentina to World Cup finals in 2014 and 2022, winning it in the latter, arguably emulating and surpassing Maradona to become the most successful Argentine footballer ever.

<span class="mw-page-title-main">Neymar</span> Brazilian footballer (born 1992)

Neymar da Silva Santos Júnior, also known as Neymar Júnior or simply Neymar, is a Brazilian professional footballer who plays as a left winger, attacking midfielder or forward for Saudi Pro League club Al Hilal and the Brazil national team. Widely regarded as one of the best players of his generation, he is known for his skills, dribbling, playmaking, and finishing. Neymar is one of the few players to have scored at least 100 goals for three different clubs. He is the highest-scoring Brazilian in the UEFA Champions League and is also Brazil's all-time top goalscorer.

<span class="mw-page-title-main">Kris Jenner</span> American media personality, socialite, and businesswoman (born 1955)

Kristen Mary Jenner is an American media personality, socialite, and businesswoman. She rose to fame starring in the reality television series Keeping Up with the Kardashians (2007–2021) with her family. The success of their show led her and her family to star in multiple spin-off series, including Kourtney and Khloe Take Miami (2009), Kourtney and Kim Take New York (2011), Khloe & Lamar (2011), Rob & Chyna (2016) and Life of Kylie (2017). She acted as executive producer for most of her family's reality programs. In 2013, she hosted a six week long pop culture-driven daytime talk show, called Kris. Following her family's decision to sign off from E! in 2021, they then went on to star in The Kardashians on Hulu from 2022.

<span class="mw-page-title-main">Sergio Busquets</span> Spanish footballer (born 1988)

Sergio "Sergi" Busquets Burgos is a Spanish professional footballer who plays as a defensive midfielder for Major League Soccer club Inter Miami. A deep-lying playmaker capable of directing gameplay through short and calm passes and his singular reading of the game, he is considered one of the greatest defensive midfielders of all time.

<span class="mw-page-title-main">Kylie Jenner</span> American media personality (born 1997)

Kylie Kristen Jenner is an American media personality, businesswoman, and socialite. She starred in the E! reality television series Keeping Up with the Kardashians from 2007 to 2021 and then the Hulu reality television series The Kardashians from 2022. She is the founder and owner of cosmetic company Kylie Cosmetics. She is the fifth-most-followed person on Instagram.

<span class="mw-page-title-main">Kendall Jenner</span> American model and media personality (born 1995)

Kendall Nicole Jenner is an American model, media personality, and socialite. She rose to fame in the reality television show Keeping Up with the Kardashians, in which she starred for 20 seasons and nearly 15 years from 2007 to 2021. The success of the show led to the creation of multiple spin-off series including Kourtney and Khloe Take Miami (2009), Kourtney and Kim Take New York (2011), Khloé & Lamar (2011), Rob & Chyna (2016) and Life of Kylie (2017). Following the decision to end their reality show, in 2022 she and her family starred in the reality television series The Kardashians on Hulu.

This is a list of statistical records for the Argentina national football team.

<span class="mw-page-title-main">Instagram</span> Social media platform owned by Meta Platforms

Instagram is an American photo and video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with filters, be organized by hashtags, and be associated with a location via geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed. A Meta-operated image-centric social media platform, it is available on iOS, Android, Windows 10, and the web. Users can take photos and edit them using built-in filters and other tools, then share them on other social media platforms like Facebook. It supports 32 languages including English, Hindi, Spanish, French, Korean, and Japanese.

<span class="mw-page-title-main">Messi–Ronaldo rivalry</span> Football rivalry between Cristiano Ronaldo and Lionel Messi

The Messi–Ronaldo rivalry, or Ronaldo–Messi rivalry, is a sporting rivalry in football propelled by the media and fans that involves Argentine footballer Lionel Messi and Portuguese footballer Cristiano Ronaldo, mainly for being contemporaries and due to their similar records and sporting successes. They spent nine seasons in the prime of their careers facing off regularly while playing for rival clubs Barcelona and Real Madrid.

Kylie Cosmetics, LLC is an American cosmetics company founded by Kylie Jenner. The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set, on November 30, 2015. Formerly known as Lip Kit by Kylie, the company was renamed Kylie Cosmetics in 2016.

<span class="mw-page-title-main">Instagram egg</span> Picture of an egg posted on Instagram

The Instagram egg is a photo of an egg posted by the account @world_record_egg on the social media platform Instagram. It became a global phenomenon and an internet meme within days of its creation. It is the second most-liked Instagram post and was the most-liked Instagram post until it was overtaken on December 20, 2022, by Lionel Messi's post showing him and his teammates celebrating after Argentina won the 2022 FIFA World Cup. The owner of the account was revealed to be Chris Godfrey, a British advertising creative, who later worked with his two friends Alissa Khan-Whelan and CJ Brown on a Hulu commercial featuring the egg, intended to raise mental health awareness.

The 2022 FIFA World Cup final was the final match of the 2022 FIFA World Cup, the 22nd edition of FIFA's competition for men's national football teams. The match was played at Lusail Stadium in Lusail, Qatar, on 18 December 2022, the Qatari National Day, and was contested by Argentina and defending champions France. With a record 1.5 billion people watching on television, the final became one of the most widely watched televised sporting events in history.

References

  1. 1 2 Corbella, Enrique (December 21, 2022). "Messi beats the record of likes in the history of all social media: Beats TikToker Bella Poarch". Marca . Archived from the original on December 21, 2022. Retrieved December 21, 2022.
  2. 1 2 Navlakha, Meera (December 21, 2022). "Lionel Messi's Instagram post is the most liked thing on social media – ever". Mashable . Archived from the original on December 21, 2022. Retrieved December 21, 2022.
  3. Earnest, Malik (January 11, 2019). "An egg plans to dethrone Kylie Jenner as most liked Instagram post". Fox 5 San Diego. Archived from the original on February 3, 2019. Retrieved January 13, 2019.
  4. 1 2 Shamsian, Jacob (January 16, 2018). "The guy who took a photo of an egg that broke Instagram's world record is shocked it became a meme: 'Egg is just an egg'". Insider . Archived from the original on January 19, 2019. Retrieved January 17, 2019.
  5. Bromwich, Jonah Engel; Maheshwari, Sapna (February 3, 2019). "Meet the Creator of the Egg That Broke Instagram". The New York Times . Archived from the original on February 6, 2019. Retrieved February 4, 2019.
  6. Delahunty, Stephen (February 4, 2020). "World Record Egg team launches agency backed by Blurred and Tin Man". PRWeek . Archived from the original on March 28, 2020. Retrieved February 9, 2020.
  7. Monika Barton (January 14, 2019). "'This is madness' - Picture of an egg beats Kylie Jenner for most liked Instagram post ever". Newshub . Archived from the original on January 14, 2019. Retrieved January 14, 2019.
  8. Michelle Broder Van Dyke (January 13, 2019). "A Picture Of An Egg Beat Kylie Jenner For The Most Liked Instagram Of All Time". Teen Vogue . BuzzFeed News. Archived from the original on January 14, 2019. Retrieved January 14, 2019.
  9. Fenton, James (December 19, 2022). "Lionel Messi's first Instagram post after World Cup win set to break records". Pundit Arena. Archived from the original on December 19, 2022. Retrieved December 19, 2022.
  10. Badenhausen, Kurt (December 19, 2022). "Lionel Messi hits 400M followers on Instagram, photo becomes most-liked". Sportico. Archived from the original on December 19, 2022. Retrieved December 20, 2022.
  11. Cons, Roddy (December 19, 2022). "Lionel Messi sets all-time Instagram record". Diario AS . Archived from the original on December 20, 2022. Retrieved December 20, 2022.
  12. 1 2 Hassan, Beril Naz (December 20, 2022). "Lionel Messi's World Cup Instagram post breaks record to become most-liked ever". Yahoo! Sports. Archived from the original on December 20, 2022. Retrieved December 20, 2022.
  13. Punt, Dominic (December 20, 2022). "Messi lifting World Cup becomes most liked Instagram post ever". Guinness World Records . Archived from the original on December 20, 2022. Retrieved December 20, 2022.
  14. Gerken, Tom (December 20, 2022). "Lionel Messi World Cup Instagram post is most-liked ever". BBC . Archived from the original on December 20, 2022. Retrieved December 20, 2022.
  15. Hassan, Jennifer (December 21, 2022). "Lionel Messi's World Cup win becomes most liked Instagram post ever". The Washington Post . Archived from the original on December 21, 2022. Retrieved December 21, 2022.
  16. Tasimone, Ashley (January 14, 2019). "An Egg Dethrones Kylie Jenner & Travis Scott's Baby for Most Liked Instagram Photo Ever". Billboard . Archived from the original on April 10, 2019. Retrieved January 14, 2019.
  17. "Kylie Jenner's Stormi Photo Tops Beyonce's Pregnancy Reveal as Most-Liked Instagram Post Ever". Billboard. Archived from the original on June 18, 2018. Retrieved September 27, 2021.
  18. Unterberger, Andrew (February 1, 2017). "Beyonce Pregnancy Photo Breaks Selena Gomez Record for Most-Liked Instagram Pic". Billboard . Archived from the original on July 31, 2018. Retrieved January 12, 2019.
  19. Craddock, Lauren (July 12, 2016). "Selena Gomez Tops Justin Bieber for Most-Liked Instagram Photo Ever". Billboard . Archived from the original on August 13, 2018. Retrieved January 12, 2019.
  20. Stutz, Colin (May 4, 2016). "Justin Bieber & Selena Gomez Throwback Pic Is Now Instagram's Most-Liked". Billboard . Archived from the original on December 22, 2018. Retrieved January 12, 2019.
  21. Stutz, Colin (June 26, 2015). "Kendall Jenner Breaks Kanye West & Kim Kardashian's Instagram Record". Billboard . Archived from the original on June 17, 2018. Retrieved January 12, 2019.
  22. 1 2 Nessif, Bruna (May 29, 2014). "Kim Kardashian's Wedding Photo Breaks Instagram Record For Most Likes—Sorry, Justin Bieber!". E! News . Archived from the original on April 16, 2018. Retrieved January 12, 2019.
  23. Rodriquez, Salvador (December 13, 2013). "Justin Bieber rules Instagram with most liked photo of 2013". Los Angeles Times. Archived from the original on February 3, 2022. Retrieved February 3, 2022.
  24. Shontell, Alyson (January 5, 2012). "This Is The Most Liked Instagram Picture Of All Time". Business Insider. Archived from the original on April 21, 2021. Retrieved March 9, 2021.