List of most-liked Instagram posts

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Lionel Messi, the current record-holder, at the 2022 FIFA World Cup. Lionel Messi WC2022.jpg
Lionel Messi, the current record-holder, at the 2022 FIFA World Cup.

This list of most-liked Instagram posts contains the top 20 posts by number of likes on the photo and video-sharing social networking service Instagram.

Contents

The most-liked post as of September 2024 is of the Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win at Lusail Stadium in Lusail, Qatar, which has been liked by over 75.1 million different accounts. Uploaded on December 18, 2022, the post shows Messi lifting his first World Cup Trophy after Argentina's win over France in the final. It is also the most liked post of all time across all social media platforms. [1] [2]

History

On January 4, 2019, the account @world_record_egg posted a photo of an egg with the specific purpose of surpassing the then most-liked Instagram post, a picture of Kylie Jenner's daughter with 18.6 million likes. [3] The photo of the egg was originally taken by Serghei Platanov, who then posted it to Shutterstock on June 23, 2015, with the title "eggs isolated on white background." [4] The creator of the @world_record_egg account was Chris Godfrey, an advertising creative, and his friends CJ Brown and Alissa Khan-Whelan. [5] [6]

On January 14, 2019, the egg post became the most-liked post on Instagram, to which the egg's account owner wrote "This is madness. What a time to be alive." [7] Jenner responded with a video on Instagram of her cracking an egg open with the caption: "Take that little egg." [8] Platanov was surprised by his photo's popularity, writing, "Egg is just an egg." [4]

On December 18, 2022, footballer Lionel Messi posted a carousel with photos of him lifting the FIFA World Cup Trophy and celebrating with his teammates after winning the 2022 FIFA World Cup with Argentina, which reached 10 million likes within the first 39 minutes of its sharing. [9] The following day, the post became the most-liked Instagram post in the first 24 hours of its sharing, with 50 million likes. [10] [11] On December 20, 2022, the post reached over 56 million likes, surpassing the previous record held by @world_record_egg. [12] [13] [14]

Within 48 hours of Messi posting, the Instagram post had surpassed 64 million likes, and in doing so, it became the most-liked social media post ever across all social media platforms, by overtaking the most-liked post on YouTube, the music video for the song "Despacito", which had reached 50.2 million likes, and the most-liked post on TikTok, a video uploaded by Bella Poarch featuring her lip-syncing to the song "Sophie Aspin Send", which had reached 60.3 million likes. [1] [2] This also meant that it became the first ever post on Instagram to reach 60 and 70 million likes, achieving that in just 3 days since it was posted. [15]

Top 20

Lionel Messi and Cristiano Ronaldo make up 14 out of the top 20 most-liked posts, with posts mainly released around the 2022 FIFA World Cup.

RankAccount nameOwnerPost descriptionPostLikes
(millions)
Date posted
(UTC)
1 @leomessi Lionel Messi Celebrating winning the 2022 FIFA World Cup 75.1December 18, 2022
2 @world_record_egg Chris Godfrey Photo of an egg 61.0January 4, 2019
3 @leomessi Lionel Messi Lionel Messi in bed with the FIFA World Cup Trophy 54.2December 20, 2022
4 @cristiano Cristiano Ronaldo Lionel Messi and Cristiano Ronaldo playing chess, advertising for Louis Vuitton 42.2November 19, 2022
5 @leomessi Lionel Messi Lionel Messi on an airplane with the FIFA World Cup Trophy 41.6December 19, 2022
6 @leomessi Lionel Messi Celebrating the 2022 FIFA World Cup win in Argentina 34.1December 21, 2022
7 @cristiano
@alnassr
Cristiano Ronaldo
Al Nassr FC
Announcement of Cristiano Ronaldo joining Al Nassr FC 34.0December 30, 2022
8 @jiangzhibin24 liz_6Reel of a sunset 33.8August 5, 2023
9 @cristiano Cristiano Ronaldo After elimination of Portugal from the 2022 FIFA World Cup 33.7December 11, 2022
10 @xxxtentacion XXXTentacion Final post before his death 33.3May 19, 2018
11 @leomessi Lionel Messi Lionel Messi and Cristiano Ronaldo playing chess, advertising for Louis Vuitton 32.5November 19, 2022
12 @cristiano
@georginagio
Cristiano Ronaldo
Georgina Rodríguez
Pregnancy announcement 32.1October 28, 2021
13 @cristiano Cristiano Ronaldo Post in remembrance of Pelé 31.9December 29, 2022
14 @pop_cj6 pop_cj6Taking off animal masks in front of animal mothers 31.4February 27, 2024
15 @leomessi Lionel Messi After 2022 FIFA World Cup match against Croatia 29.4December 14, 2022
16 @cristiano Cristiano Ronaldo Cristiano Ronaldo being presented to Al Nassr FC fans 27.5January 3, 2023
17 @cristiano Cristiano Ronaldo Friendly match against PSG 27.5January 19, 2023
18 @zendaya Zendaya Happy birthday post to Tom Holland 26.2June 1, 2022
19 @leomessi Lionel Messi Post in remembrance of Pelé 25.7December 29, 2022
20 @k.mbappe Kylian Mbappé Kylian Mbappé signing with Real Madrid CF 25.6June 3, 2024
As of 12September2024

Most-liked Instagram posts posted by non-footballers.

  Also in the overall top 20
RankAccount nameOwnerPost descriptionPostLikes
(millions)
Date posted
(UTC)
1 @world_record_egg Chris Godfrey Photo of an egg 61.0January 4, 2019
2 @jiangzhibin24 liz_6Reel of a sunset 33.8August 5, 2023
3 @xxxtentacion XXXTentacion Final post before his death 33.3May 19, 2018
4 @pop_cj6 pop_cj6Taking off animal masks in front of animal mothers 31.4February 27, 2024
5 @zendaya Zendaya Happy birthday post to Tom Holland 26.2June 1, 2022
6 @selenagomez Selena Gomez Selfie photo with caption "Violet chemistry" 25.6March 14, 2023
7 @tomholland2013 Tom Holland Recreating the "Spider-Man pointing" meme with Tobey Maguire and Andrew Garfield 25.0February 23, 2022
8 @kyliejenner Kylie Jenner Pregnancy announcement 24.3September 8, 2021
9 @kyliejenner Kylie Jenner Photo of her daughter and newborn son 22.4February 6, 2022
10 @selenagomez Selena Gomez Photo in her bikini 22.3March 26, 2023
11 @billieeilish Billie Eilish Reveal of her blonde hair 22.1March 17, 2021
12 @justinbieber Justin Bieber First photo of his son 21.8August 24, 2024
13 @virat.kohli Virat Kohli Celebrating India's win at the 2024 T20 World Cup 21.6June 29, 2024
14 @billieeilish Billie Eilish Vogue photoshoot 21.2May 2, 2021
15 @selenagomez Selena Gomez Drinking a cocktail 21.2February 23, 2023
16 @thv V Photos of his dog Yeontan 21.0December 7, 2021
As of 12September2024

Historical most-liked posts

The following table lists posts that were once the most-liked post on Instagram.

  Current record
  Longest record-holder
Account nameOwnerPost descriptionPostLikes
(millions)
Date posted
(UTC)
Date achieved
(UTC)
Days held
@leomessi Lionel Messi Celebrating winning the 2022 FIFA World Cup 75.1December 18, 2022December 20, 2022 [12] 633
@world_record_egg Chris GodfreyPhoto of an egg 61.0January 4, 2019January 14, 2019 [16] 1,436
@kyliejenner Kylie Jenner First photo of her daughter 17.8February 6, 2018February 7, 2018 [17] 341
@beyonce Beyoncé Pregnancy announcement 10.6February 1, 2017February 1, 2017 [18] 371
@selenagomez Selena Gomez Coca-Cola advertisement 6.6June 25, 2016July 12, 2016 [19] 204
@justinbieber Justin Bieber Kiss with Selena Gomez 4.0March 19, 2016May 4, 2016 [20] 69
@kendalljenner Kendall Jenner Heart-shaped hairdo 3.5May 25, 2015June 26, 2015 [21] 313
@kimkardashian Kim Kardashian Wedding kiss with Kanye West 2.2May 27, 2014May 29, 2014 [22] 393
@justinbieber Justin Bieber Hug with Selena Gomez 2.1January 4, 20142014 [22]
@justinbieber Justin Bieber Photo with Will Smith 1.3August 15, 20132013 [23]
@justinbieber Justin Bieber Photo with his siblings 0.2December 29, 20112012 [24]
As of 12 September 2024

See also

Related Research Articles

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