The list of the most-viewed reels on Instagram is ranked based on total view count.
As of November 11 2025, the most-viewed Instagram reels are as follows:
| Rank | Creator / Campaign | Description | Views (approx.) | Ref(s) | |||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | Deepika Padukone (Hilton – It Matters Where You Stay) | Promotional reel featuring Padukone as Hilton’s global ambassador | 1.9 billion | [1] [2] | |||||
| 2 | Hardik Pandya (BGMI – Take the Shot) | Gaming collaboration with Battlegrounds Mobile India | 1.6 billion | [3] | |||||
| 3 | BGMI – Flex Your New Phone | Heartwarming father–son themed gaming reel | 1.4 billion | [4] | |||||
| 4 | Sajid Shaikh | Paid collaboration with samsung | 1.1 billion | [5] | |||||
| 5 | Anthony Butenyi | Corrupted trombone practice video | 936 million | [6] | |||||
| 6 | Ranveer Singh (BGMI) | Celebrity promotional reel | 877 million | [7] | |||||
| 7 | BGMI (unnamed) | Gameplay themed viral reel | 840 million | [8] | |||||
| 8 | Ed Sheeran | Symmetry featuring Karan Aujla out now | 772 million | [9] | 9 | Muhammed Riswan – Has anyone seen the ball? | Freestyle football clip filmed near a waterfall | 610 million | [10] |
| 10 | Cristiano Ronaldo | Travel-themed reel showing Ronaldo dipping into icy water | 575 million | [11] | |||||
| 11 | Janus Wedeinge – How I go out in public… | Funny girlfriend reel | 540 million | [12] | |||||
| 12 | Fiske AI – Yacht jump splash | Humorous AI reel | 520 million | [13] | |||||
| 13 | Anwar – Chain game strong | Humorous chain reel | 510 million | [14] | |||||
| 14 | VertexCGI — XXL Human Tennis | Epic human attraction reel | 501 million | [15] |