The list of the most-viewed reels on Instagram is ranked based on total view count.
As of August 2025, the most-viewed Instagram reels are as follows:
| Rank | Creator / Campaign | Description | Views (approx.) | Ref(s) |
|---|---|---|---|---|
| 1 | Deepika Padukone (Hilton – It Matters Where You Stay) | Promotional reel featuring Padukone as Hilton’s global ambassador | 1.9 billion | [1] [2] |
| 2 | Hardik Pandya (BGMI – Take the Shot) | Gaming collaboration with Battlegrounds Mobile India | 1.6 billion | [3] |
| 3 | BGMI – Flex Your New Phone | Heartwarming father–son themed gaming reel | 1.4 billion | [4] |
| 4 | Ranveer Singh (BGMI) | Celebrity promotional reel | 877 million | [5] |
| 5 | BGMI (unnamed) | Gameplay themed viral reel | 840 million | [6] |
| 6 | Muhammed Riswan – Has anyone seen the ball? | Freestyle football clip filmed near a waterfall | 595 million | [7] |
| 7 | Cristiano Ronaldo | Travel-themed reel showing Ronaldo dipping into icy water | 574 million | [8] |
| 8 | BGMI – No Escape From Here | Humorous gaming reel | 501 million | [9] |
| 9 | BGMI – Royale Mode update | Gaming update promotional reel | 447 million | [10] |
| 10 | Samsung Electronics (Galaxy S23 Ultra AI showcase) | AI capability demonstration for Galaxy S23 Ultra | 446 million | [11] |