List of most-viewed Instagram reels

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This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by editing the page to add missing items, with references to reliable sources.

The list of the most-viewed reels on Instagram is ranked based on total view count.

As of September 2025, the most-viewed Instagram reels are as follows:

RankCreator / CampaignDescriptionViews (approx.)Ref(s)
1 Deepika Padukone (Hilton – It Matters Where You Stay)Promotional reel featuring Padukone as Hilton’s global ambassador1.9 billion [1] [2]
2 Hardik Pandya (BGMI – Take the Shot)Gaming collaboration with Battlegrounds Mobile India1.6 billion [3]
3BGMI – Flex Your New PhoneHeartwarming father–son themed gaming reel1.4 billion [4]
4Anthony ButenyiCorrupted trombone practice video938 million [5]
5 Ranveer Singh (BGMI)Celebrity promotional reel877 million [6]
6BGMI (unnamed)Gameplay themed viral reel840 million [7]
7Muhammed Riswan – Has anyone seen the ball?Freestyle football clip filmed near a waterfall595 million [8]
8 Cristiano Ronaldo Travel-themed reel showing Ronaldo dipping into icy water574 million [9]
9VertexCGI — XXL Human Tennis 🎾Epic human attraction reel501 million [10]
10BGMI – No Escape From HereHumorous gaming reel501 million [11]

See also

References

  1. ↑ "Top 10 most viewed Reels on Instagram: Deepika Padukone sets record". The Indian Express. 2025-08-01. Retrieved 2025-08-29.
  2. ↑ "Deepika Padukone's reel hits 1.9B views, breaks world record". Her Zindagi. 2025-08-02. Retrieved 2025-08-29.
  3. ↑ "Top 10 most viewed Reels on Instagram: Deepika Padukone overtakes Hardik Pandya". Daily Jagran. 2025-08-03. Retrieved 2025-08-29.
  4. ↑ "Most viewed Instagram reels". Her Zindagi. Retrieved 2025-08-29.
  5. ↑ "Is this creativity?". www.instagram.com. Retrieved 2025-09-26.
  6. ↑ "Top 10 most viewed Instagram reels globally". The Indian Express. Retrieved 2025-08-29.
  7. ↑ "Most viewed Instagram reels in the world". Daily Jagran. Retrieved 2025-08-29.
  8. ↑ "Kerala boy's football reel becomes Instagram's most viewed". The Times of India. 2025-07-18. Retrieved 2025-08-29.
  9. ↑ "Top Instagram reels by view count". The Indian Express. Retrieved 2025-08-29.
  10. ↑ "Our XXL Human Tennis 🎾". Instagram. Retrieved 2024-09-07.
  11. ↑ "Most viewed reels on Instagram". The Indian Express. Retrieved 2025-08-29.
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