Vijay Deverakonda

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Vijay Deverakonda
Vijay Deverakonda at NOTA pressmeet (cropped).jpg
Deverakonda at a press meet for NOTA in 2018
Born
Deverakonda Vijay Sai

(1989-05-09) 9 May 1989 (age 35)
Alma materBadruka College of Commerce & Arts
Occupations
  • Actor
  • film producer
Years active2011–present
Relatives Anand Deverakonda (brother)

Deverakonda Vijay Sai (born 9 May 1989), professionally known as Vijay Deverakonda, [1] is an Indian actor and film producer who works predominantly in Telugu films. [2] [3] One of the highest-paid actors of Telugu cinema, he has featured in Forbes India 's Celebrity 100 list since 2018 and has received several accolades, including a Filmfare Award, a Nandi Award, and three SIIMA Awards. [4]

Contents

Deverakonda made his debut with Nuvvila (2011) and received praise for his role in the coming-of-age drama Yevade Subramanyam (2015). He rose to prominence as a leading film actor by starring in Pelli Choopulu (2016) and Arjun Reddy (2017), winning the Filmfare Award for Best Actor – Telugu for his performance as a volatile surgeon in the latter. He further established himself with commercially successful films such as Mahanati (2018), Geetha Govindam (2018), and Taxiwaala (2018). [5] [6] This success was followed by a series of poorly received films such as the critically panned big-budget action film Liger (2022).

In 2019, Deverakonda launched his own production house King of the Hill Entertainment, which produced Meeku Maathrame Cheptha (2019) and Pushpaka Vimanam (2021). [7] [8] Beyond his film career, Deverakonda has designed his own fashion brand Rowdy Wear, which launched on Myntra in 2020, [9] and is the co-owner of the volleyball team Hyderabad Black Hawks. [10] Deverakonda is also a celebrity endorser for numerous products and supports various humanitarian causes.

Early life

Deverakonda Vijay Sai was born in Hyderabad, Andhra Pradesh (now Telangana) to Govardhan Rao and Madhavi. [11] [12] His family hails from Thummanpeta village of erstwhile Mahbubnagar district (now Nagarkurnool). [11] [13] His father was a television serial director who quit doing them due to lack of success.

Vijay completed his schooling from Sri Sathya Sai Higher Secondary School, Puttaparthi. [14] He then studied Intermediate at the Little Flower Junior College, Hyderabad. [15] He holds a Bachelor of Commerce degree from Badruka College of Commerce & Arts. [13] [16] His younger brother, Anand Devarakonda, is also an actor in Telugu cinema. [17]

Career

Early career (2011–2015)

Deverakonda made his debut with Ravi Babu-directed romantic comedy Nuvvila (2011). [18] He later appeared in Sekhar Kammula's Life is Beautiful (2012) in a minor role. [19] He was introduced to Nag Ashwin, who later cast him in a supporting role for the 2015 coming-of-age drama Yevade Subramanyam alongside actor Nani. [20] The film was produced by the daughters of Ashwini Dutt, a producer in the Telugu film industry; Priyanka Dutt backed him and once shooting started, Swapna Dutt signed him onto her company. [21] [22]

Breakthrough (2016–2018)

Deverakonda at YouTube Fan Fest in 2018 Vijay Devarakonda at YouTube FanFest.png
Deverakonda at YouTube Fan Fest in 2018

Deverakonda's first lead role was in Pelli Choopulu , a coming-of-age romance film directed by Tharun Bhascker. The film became commercially successful and won the Filmfare Award for Best Film – Telugu and the Best Feature Film in Telugu at the 64th National Film Awards. [23] [24] He starred in the masala film Dwaraka in 2017. He next starred in the romantic drama Arjun Reddy which received both praise and criticism for being bold and radical. [25] However, his portrayal of a self-destructive, short-tempered, and alcoholic surgeon received widespread critical acclaim, and won him the Filmfare Award for Best Actor – Telugu. [26] [27] In 2019, Film Companion ranked Deverakonda's performance in Arjun Reddy in "100 Greatest Performances of the Decade". [28]

Deverakonda starred in multiple films in 2018, the first of which was the delayed Ye Mantram Vesave , which was initially supposed to release in 2013. He played a pivotal role in the notable biographical film Mahanati , based on the life of actress Savitri. Deverakonda's most successful release of 2018 was Geetha Arts' romantic comedy Geetha Govindam , in which he played a naive and nervous college professor alongside Rashmika Mandanna. The film received mixed-to-positive reviews upon release, and proved to his highest-grossing release grossing 130 crore worldwide. He next appeared in the Tamil political thriller NOTA , directed by Anand Shankar, which performed poorly at the box office. [29] His final film in 2018 was UV Creations' supernatural comedy thriller Taxiwaala , which garnered good box office returns. [30]

Career downturn (2019–present)

In 2019, Deverakonda was seen in Bharat Kamma's Dear Comrade , a romantic action drama, alongside Rashmika Mandanna. He later signed Hero, directed by Anand Annamalai co-starring Malavika Mohanan but the film was reportedly shelved after beginning production. [31] In 2020, he acted in Kranthi Madhav's romantic drama World Famous Lover opposite Raashii Khanna, Catherine Tresa, Aishwarya Rajesh, and Izabelle Leite which opened to negative reviews. [32] In 2022, he acted in the HindiTelugu bilingual film Liger which was directed by Puri Jagannadh and produced by Karan Johar which also opened to highly negative reviews. [33] [34] He then starred in Kushi which was directed by Shiva Nirvana and it opened to mixed reviews. [35] The film was an average grosser at the box office. [36] In 2024, Deverakonda starred in The Family Star , which was a box-office bomb. [37] Later, that year he was seen in a cameo appearance as the warrior Arjuna in Nag Ashwin's science-fiction epic Kalki 2898 AD . [38]

Other work

Deverakonda was the brand ambassador of food delivery app Zomato. [39] On 15 October 2018, he launched his fashion brand Rowdy Wear. [9] Later, in 2020 Rowdy Wear was launched on Myntra. [40]

Deverakonda has donated to relief funds, including a donation to families of victims in the 2019 Pulwama attack. [41] [42] [43] [44]

Deverakonda conceptualized and founded The Deverakonda Foundation, a nonprofit organisation in April 2019. [45] In early 2020, he donated ₹24,000 through the Foundation to help Ganesh Ambari, a kickboxer who won the Vaco Indian Open International Kick-boxing Championship Title 2020. [46]

An initiative was started to battle COVID-19 pandemic crisis. The foundation has successfully aided 17,000 middle-class families with their groceries and basic essentials, spending 1.7 crores, with the help of his Middle Class Fund (MCF). More than 8,500 volunteers donated over ₹1.5 crores to join his community effort. [47] [48] Organizers decided to end the initiative on 2 June 2020. [49] [50] Devarkonda opened his first multiplex theatre in Mahbubnagar in 2021. [51]

In the media

Deverakonda at Rowdy Sundowner Party 2020 Vijay Deverakonda at Rowdy Sundowner Party 2020.jpg
Deverakonda at Rowdy Sundowner Party 2020

Deverakonda says his family used to call him a rowdy every time he did something that they did not approve of. Over time, he started using this term for himself and his fans. [53] [54]

Deverakonda is known to express his real, honest, and unfiltered opinions on stage or during interviews, for which he has gathered a lot of popularity and criticism, [55] as seen during his speech at the audio launch of Arjun Reddy, in 2017. [56] [57] [58]

Deverakonda placed 72nd in the Forbes India Celebrity 100 list of 2018. [59] He was ranked in The Times Most Desirable Men at No. 4 [60] in 2018, at No. 3 [61] in 2019, at No. 2 [62] in 2020. He was additionally featured by Forbes India in their 30 Under 30 list, [63] and became the most-searched South Indian actor according to Google's annual report. [64]

Filmography

Key
Denotes films that have not yet been released

As actor

List of film credits
YearTitleRole(s)NotesRef.
2011 Nuvvila Vishnu [65]
2012 Life Is Beautiful Ajay
2015 Yevade Subramanyam Rishi
2016 Pelli Choopulu Prashanth
2017 Dwaraka Erra Srinu aka Sri Krishnananda Swamy [66]
Arjun Reddy Dr. Arjun Reddy Deshmukh [67]
2018 Ye Mantram Vesave Nikhil "Nikki"Delayed film; shot in 2013 [68]
Mahanati Vijay Anthony [69]
Geetha Govindam Vijay GovindAlso singer for "What the Life" [70]
NOTA Varun Subramanyam Tamil film [71]
Ee Nagaraniki Emaindhi HimselfCameo [72]
Taxiwaala Shiva Rawaali
2019 Dear Comrade Chaitanya "Bobby" Krishna [73]
Meeku Maathrame Cheptha HimselfCameo; also producer [74]
2020 World Famous Lover Gautham / Seenayya "Srinu" Prajapat [75]
2021 Jathi Ratnalu Blue shirt guyCameo [76]
Pushpaka Vimanam Producer only [77]
2022 Liger Lion Tiger Balram Agarwal / Sashwath Agarwal (Liger)Telugu-Hindi film [34]
2023 Kushi Viplav [78]
2024 The Family Star Govardhan [79]
Kalki 2898 AD Arjuna Cameo [80]
2025VD12TBAFilming [81]

Music video

YearSongLanguage(s)ArtistRef.
2024"Sahiba"Hindi Jasleen Royal [82]

Awards and nominations

List of Vijay Deverakonda awards and nominations
YearAwardCategoryTitleResultRef.
2015 Nandi Awards Special Jury Award Yevade Subramanyam Won [83]
2017 Zee Golden Awards Best Actor Arjun Reddy Won [84]
2018 Filmfare Awards South Best Actor – Telugu Won [85]
2018 South Indian International Movie Awards Best Actor (Telugu) Nominated [86]
2019 Geetha Govindam Nominated [87]
Best Actor (Critics) – Telugu Won [88]
2019 Filmfare Awards South Best Actor – TeluguNominated [89]
2022 South Indian International Movie Awards Youth Icon South (Male)Won [90]

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