Box-office bomb

Last updated

A box-office bomb [a] is a film that is unprofitable or considered highly unsuccessful during its theatrical run. Although any film for which the combined production budget, marketing, and distribution costs exceed the revenue after release has technically "bombed", the term is more frequently used for major studio releases that were highly anticipated, extensively marketed, and expensive to produce, but nevertheless failed commercially. [1] [2] Originally, a "bomb" had the opposite meaning, referring instead to a successful film that "exploded" at the box office. The term continued to be used this way in the United Kingdom into the 1970s. [3]

Contents

Causes

Negative word of mouth

With the advent of social media platforms such as Facebook and Twitter in the 2000s, word of mouth regarding new films is easily spread and has had a marked effect on box office performance. A film's ability or failure to attract positive or negative commentary can strongly impact its performance at the box office, especially on the opening weekend. [4]

External circumstances

Occasionally, films may underperform because of issues largely unrelated to the content of the film, such as the timing of the film's release. This was one of the reasons given for the commercial failure of Intolerance , D. W. Griffith's follow-up to The Birth of a Nation . Owing to production delays, the film was not released until late 1916, when the widespread antiwar sentiment it reflected had started to shift in favor of American entry into World War I. [5] Another example is the 2015 docudrama about FIFA entitled United Passions . A glowing portrayal of FIFA, which had mostly funded the film, United Passions was released in theaters in the United States at the same time FIFA's leaders were under investigation for fraud and corruption. The film grossed only $918 at the US box office in its opening weekend. [6]

Sometimes, a film's performance may be adversely affected by national crisis or a disaster, such as the September 11 attacks in 2001, Hurricane Harvey in 2017, and the COVID-19 pandemic in 2020–2021. [7] [8] [9]

High production costs

In evaluating box-office gross numbers, it is important to keep in mind that not all money is returned to the film studio. Some of the gross is kept by the film exhibitors and the film distributor. The scratch formula for making a rough estimate of a studio's portion of the gross is that the studio usually gets half. [10]

A large budget can cause a film to fail financially, even when it performs reasonably well at the box office; 1980's Heaven's Gate , for example, exceeded its planned production schedule by three months, [11] causing its budget to inflate from $12 million to $44 million. [12] The film only earned $3.5 million at the box office. [13]

For the 2005 film Sahara , its budget ballooned to $281.2 million for production, distribution, and other expenses. [14] The film earned $119 million in theaters and $202.9 million overall with television and other subsidies included, resulting in a net loss of $78.3 million. [14] [15] In 2012, Disney reported losses of $200 million on John Carter. The film had made a considerable $234 million worldwide, but this was short of its $250 million budget plus worldwide advertising. [16]

The 2007 film The Golden Compass had a production budget of $200 million. To be able to fund the film, New Line Cinema had to sell all of the film's international distribution rights to various film distributors around the world. The film underperformed domestically, but was an international success; New Line Cinema did not have a cut of the international box office. These events were major factors in New Line Cinema becoming a division of Warner Bros. Pictures. [17]

Recovery

Films initially thought of as "flops" may recover income elsewhere. Several films have underperformed in their countries of origin, but have been sufficiently successful internationally to recoup losses or even become financial successes. [18] Films may also recover money through international distribution, sales to television syndication, distribution outside of cinemas, and releases on home media. [19] The 1995 post-apocalyptic action film Waterworld was the most expensive film ever made at the time after undergoing significant production difficulties. While it performed relatively well in the US box office, it did not initially turn a profit and became known as a box-office flop. International box-office takings and video sales led it to turn a profit. [20] In 2023, Mission: Impossible – Dead Reckoning Part One , which underperformed at the box office, was given a COVID-19 insurance payout, which amounted to £57 million ($71 million). [21] [22]

Other films have succeeded long after cinema release by becoming cult films or being re-evaluated over time. High-profile films fitting this description include Vertigo , [23] Blade Runner , The Wizard of Oz , It's a Wonderful Life , Citizen Kane , [24] The Shawshank Redemption , [25] Showgirls , [26] Fight Club , [27] The Thing , [28] and Scott Pilgrim vs. the World , [29] each of which initially lost money at the box office but has since become popular.

Studio failure

It is common for a single film's lackluster performance to push its studio into the red, in the sense of recording a net loss on its income statement. In extreme cases, a bomb may push its studio into bankruptcy or closure. Examples of this include United Artists (Heaven's Gate) [30] and Carolco Pictures ( Cutthroat Island ). [31] [32] The Golden Compass was a success at the international box office and grossed $372 million worldwide; nonetheless, its underperformance at the box office in North America was seen as a significant factor in influencing the decision by Warner Bros. Pictures to take direct control of New Line Cinema. [33]

In 2001, Square Pictures, a division of Square, released its only film, Final Fantasy: The Spirits Within . It received mixed reviews from critics and failed to recover its $145 million cost. Following the film's struggles, Square Pictures did not make any more films [34] and is now a consolidated subsidiary of Square Enix as Visual Works. [35] In 2011, Mars Needs Moms was the last film released by ImageMovers Digital before Disney's stake got absorbed by ImageMovers to a loss of nearly $140 million – the largest box-office bomb of all time in nominal dollar terms. Regardless of this loss, the decision to close the production company had been made a year prior to the film's release. [36]

Independent films

The 2006 independent movie Zyzzyx Road made just $30 at the US box office. With a budget of $1.2 million and starring Tom Sizemore and Katherine Heigl, its tiny revenue is due to its limited box-office release – just six days in a single theater in Dallas for the purpose of meeting Screen Actors Guild requirements – rather than its ability to attract viewers. [37] [38] According to co-star Leo Grillo, it sold six tickets, two of which were to cast members. [39]

Previously, the 2000 British film Offending Angels had become notorious for taking in less than £100 (~$150 [40] ) at the box office. [41] It had a £70,000 (~$105,000 [40] ) budget but was panned by critics, including the BBC, who called it a "truly awful pile of garbage", [42] and Total Film , who called it "irredeemable". [43]

In 2011, the film The Worst Movie Ever! opened to just $11 at the US box office. It played in only one theater. [44]

See also

Notes

  1. Also known as a box-office flop, box-office failure, or box-office disaster.

Related Research Articles

<i>Heavens Gate</i> (film) 1980 American Western film by Michael Cimino

Heaven's Gate is a 1980 American epic Western film written and directed by Michael Cimino, starring Kris Kristofferson, Christopher Walken, John Hurt, Sam Waterston, Brad Dourif, Isabelle Huppert, Jeff Bridges, and Joseph Cotten, and loosely based on the Johnson County War. It revolves around a dispute between land barons and European immigrants of modest means in Wyoming in the 1890s.

<i>Gigli</i> 2003 film by Martin Brest

Gigli is a 2003 American romantic crime comedy film written, co-produced and directed by Martin Brest and starring Ben Affleck, Jennifer Lopez, Justin Bartha, Al Pacino, Christopher Walken, and Lainie Kazan.

<span class="mw-page-title-main">Independent film</span> Film done outside of the major film studio system

An independent film, independent movie, indie film, or indie movie is a feature film or short film that is produced outside the major film studio system in addition to being produced and distributed by independent entertainment companies. Independent films are sometimes distinguishable by their content and style and how the filmmakers' artistic vision is realized. Sometimes, independent films are made with considerably lower budgets than major studio films.

<span class="mw-page-title-main">New Line Cinema</span> American film and television production company

New Line Productions, Inc., doing business as New Line Cinema, is an American film and television production studio owned by Warner Bros. Discovery (WBD). Since 2008, it has been operating as a unit of Warner Bros. Pictures.

<i>Waterworld</i> 1995 post-apocalyptic action film

Waterworld is a 1995 American post-apocalyptic action film directed by Kevin Reynolds and co-written by Peter Rader and David Twohy. It was based on Rader's original 1986 screenplay and stars Kevin Costner, who also produced it with Charles Gordon and John Davis. It was distributed by Universal Pictures.

<i>Cutthroat Island</i> 1995 film directed by Renny Harlin

Cutthroat Island is a 1995 adventure swashbuckler film directed by Renny Harlin and written by Robert King and Marc Norman from a story by Michael Frost Beckner, James Gorman, Bruce A. Evans, and Raynold Gideon. It stars Geena Davis, Matthew Modine, and Frank Langella. It is a co-production among the United States, France, Germany, and Italy.

<span class="mw-page-title-main">Renny Harlin</span> Finnish filmmaker (born 1959)

Renny Harlin is a Finnish film director, producer, and screenwriter who has worked in Hollywood, Europe, and China. His best-known films include A Nightmare on Elm Street 4: The Dream Master, The Adventures of Ford Fairlane, Die Hard 2, Cliffhanger, The Long Kiss Goodnight, and Deep Blue Sea.

<i>John Carter</i> (film) 2012 American film by Andrew Stanton

John Carter is a 2012 American science fiction action-adventure film directed by Andrew Stanton, written by Stanton, Mark Andrews, and Michael Chabon, and based on A Princess of Mars, the first book in the Barsoom series of novels by Edgar Rice Burroughs. Produced by Jim Morris, Colin Wilson and Lindsey Collins, it stars Taylor Kitsch in the title role, Lynn Collins, Samantha Morton, Mark Strong, Ciarán Hinds, Dominic West, James Purefoy and Willem Dafoe. It chronicles the first interplanetary adventure of John Carter and his attempts to mediate civil unrest amongst the warring kingdoms of Barsoom.

<span class="mw-page-title-main">MTV Entertainment Studios</span> American film and television production company

MTV Entertainment Studios is an American film and television production and distribution company and is the film and television production arm of the MTV Entertainment Group, itself a subsidiary of the Paramount Media Networks division of Paramount Global. It primarily produces content aimed at adolescent and adult audiences, including original productions for the namesake cable channel and its siblings, or theatrical films released through Paramount Pictures.

<span class="mw-page-title-main">Gary Kurtz</span> American film producer (1940–2018)

Gary Douglas Kurtz was an American film producer whose list of credits includes American Graffiti (1973), Star Wars (1977), The Empire Strikes Back (1980), The Dark Crystal (1982) and Return to Oz (1985). Kurtz also co-produced the 1989 science fiction adventure film Slipstream, which reunited him with Star Wars star Mark Hamill.

Hollywood accounting is the opaque or "creative" set of accounting methods used by the film, video, television and music industry to budget and record profits for creative projects. Expenditures can be inflated to reduce or eliminate the reported profit of the project, thereby reducing the amount which the corporation must pay in taxes and royalties or other profit-sharing agreements, as these are based on net profit.

<span class="mw-page-title-main">Warner Bros. Family Entertainment</span> Defunct family film and entertainment label of Warner Bros. Entertainment

Warner Bros. Family Entertainment was the family division label of Warner Bros. Entertainment. It released numerous theatrical and direct-to-video family-oriented films and television shows.

<span class="mw-page-title-main">Peter Sohn</span> American filmmaker (born 1977)

Peter Sohn is an American filmmaker, animator, storyboard artist, and voice actor. He is best known for his work at Pixar, including directing the short film Partly Cloudy (2009) and the feature films The Good Dinosaur (2015) and Elemental (2023), with the latter earned him for an Academy Award nomination for the Best Animated Feature. He also voiced Emile in Ratatouille (2007), Squishy in Monsters University (2013), Ciccio in Luca (2021), and Sox in Lightyear (2022).

<i>47 Ronin</i> (2013 film) 2013 American film

47 Ronin is a 2013 American historical fantasy action film directed by Carl Rinsch in his sole theatrical directorial effort. Written by Chris Morgan and Hossein Amini from a story conceived by Morgan and Walter Hamada, the film is a work of Chūshingura, a fictionalized account of the forty-seven rōnin, a real-life group of masterless samurai in 18th-century Japan who avenged the death of their daimyō Asano Naganori by battling his rival Kira Yoshinaka. Starring Keanu Reeves in the lead role along with Hiroyuki Sanada, Tadanobu Asano, Rinko Kikuchi and Ko Shibasaki, the film bears little resemblance to its historical basis compared to previous adaptations, and instead serves as a stylized interpretation set "in a world of witches and giants."

<span class="mw-page-title-main">Paramount Animation</span> Animated media production division of Paramount Pictures

Paramount Animation is an American animation studio, serving as the animation division and label of Paramount Pictures, a subsidiary of Paramount Global. The division was founded on July 6, 2011, following the box office success of Paramount's own Rango and the end of their distribution deal with DreamWorks Animation in 2012.

<i>Gaturro: The Movie</i> 2010 Argentine film

Gaturro: The Movie (Gaturro) is a 2010 animated comedy film based on the popular Argentine comic book of the same name created by Hernán Dzwonik. The film is produced by Illusion Studios, Toonz Animation, and co-produced by Mexico's Ánima Estudios. This film is the first Indian-Latin American animated co-production.

<span class="mw-page-title-main">Balaji Motion Pictures</span> 21st century Indian film studio

Balaji Motion Pictures is an Indian film production and distribution company, subsidiary company of Balaji Telefilms Limited, established by Shobha Kapoor and her daughter Ekta Kapoor. Located in Mumbai, it produces and distributes Hindi films. The chairman of the company is former Bollywood actor, Jeetendra Kapoor. In 2017, the company released its biography, Kingdom of the Soap Queen: The Story of Balaji Telefilms.

<i>Gods of Egypt</i> (film) 2016 film directed by Alex Proyas

Gods of Egypt is a 2016 fantasy action film directed by Alex Proyas based on a fantastical version of ancient Egyptian deities. It stars Nikolaj Coster-Waldau, Brenton Thwaites, Chadwick Boseman, Élodie Yung, Courtney Eaton, Rufus Sewell, Gerard Butler, Geoffrey Rush and Bryan Brown. The film follows the Egyptian god Horus, who partners with a mortal Egyptian thief, on a quest to rescue his love and to save the world from Set.

<i>Pan</i> (2015 film) 2015 American film directed by Joe Wright

Pan is a 2015 American fantasy film directed by Joe Wright and written by Jason Fuchs. The film is a prequel to the 1904 play Peter Pan; or, the Boy Who Wouldn't Grow Up, released in novel form in 1911 as Peter and Wendy, by Scottish author J. M. Barrie, and focuses on the origin story for Peter Pan and Captain Hook. It stars Hugh Jackman as a fictionalized version of Blackbeard, Garrett Hedlund as Hook, Rooney Mara as Tiger Lily, and Levi Miller as Peter Pan.

References

  1. "Greatest Box-Office Bombs, Disasters and Flops". Filmsite.org. Retrieved March 6, 2013.
  2. "The 15 Biggest Box Office Bombs". CNBC.com. August 23, 2010. Retrieved March 6, 2013.
  3. Pitman, Jack (April 29, 1970). "English as British Speak It". Variety . p. 172. Retrieved June 15, 2024 via Internet Archive.
  4. "A Century in Exhibition-The 2010s: The Great Disruption". boxofficepro.com. August 27, 2021. Retrieved January 17, 2022.
  5. "Intolerance (1916)". www.filmsite.org. Retrieved November 7, 2017.
  6. "FIFA film 'United Passions' one of worst in U.S. box office history". ESPN. June 18, 2015. Archived from the original on June 18, 2015. Retrieved June 18, 2015.
  7. Kelley, Seth (August 27, 2017). "Box Office Disaster: Lackluster Releases, Mayweather-McGregor, Hurricane Harvey Create Slowest Weekend in Over 15 Years". Variety. Retrieved November 9, 2017.
  8. "Weekend Box Office". Boxofficeguru.com. September 17, 2001. Retrieved December 8, 2011.
  9. Erlichman, Jon (March 13, 2020). "Box office bomb: COVID-19's impact on the movie theatre business". BNN Bloomberg . Retrieved March 17, 2020.
  10. Hornaday, Ann (April 5, 2018). "We're awash in box-office statistics. But what do the numbers really mean?". The Washington Post.
  11. Miller, Alexander (27 April 2015). "Unmaking of an Epic – The Production of Heaven's Gate". filminquiry.com. Retrieved 7 November 2017.
  12. Burr, Ty (November 24, 2012). "Ty Burr revisits 'Heaven's Gate'". The Boston Globe . Archived from the original on December 8, 2018. Retrieved January 13, 2020.
  13. "Heaven's Gate (1980)". Box Office Mojo . Retrieved January 13, 2020.
  14. 1 2 Bunting, Glenn F. (15 April 2007). "$78 million of red ink?". Los Angeles Times . Archived from the original on 7 May 2014. Retrieved 13 January 2020.
  15. Bunting, Glenn F. (5 March 2007). "Jurors hear tales of studio maneuvering". Los Angeles Times. Archived from the original on 27 March 2009. Retrieved 4 August 2021.
  16. "John Carter flop to cost Walt Disney $200m". bbc.co.uk. BBC News. 20 March 2012.
  17. "Failed Movies That Singlehandedly Put Their Studios Out of Business". University Fox. December 12, 2019. Archived from the original on May 9, 2019. Retrieved February 2, 2022.
  18. Mendelson, Scott. "'Pacific Rim' And More Domestic "Flops" That Became Global Hits". Forbes. Retrieved August 19, 2015.
  19. "11 Beloved Movies That Were Box Office Flops". Mental Floss. Retrieved August 19, 2015.
  20. Fleming, Mike Jr. (August 7, 2013). "Isn't It Time To Take 'Waterworld' Off The All-Time Flop List?". Deadline Hollywood . Retrieved August 13, 2013.
  21. Black, Christian (September 10, 2023). "Mission possible as Paramount Pictures wins £57m Covid payout". The Times. Archived from the original on September 10, 2023. Retrieved September 11, 2023.
  22. McPherson, Chris (September 12, 2023). "'Mission: Impossible - Dead Reckoning's Profits Boosted By $71 Million Insurance Payout bringing The Total box office to 637.1 Million". Collider. Archived from the original on September 14, 2023. Retrieved September 14, 2023.
  23. "Vertigo: From box-office flop to 'greatest film of all time'". The Irish Times.
  24. "11 Beloved Movies That Were Box Office Flops". Mental Floss. November 10, 2015.
  25. "Why Shawshank Redemption Was A Box Office Failure (Despite Its Popular Legacy)". ScreenRant. May 5, 2021. Retrieved November 29, 2021.
  26. Thompson, Simon. "'You Don't Nomi' Explores 'Showgirls,' The Cult Classic Box Office Bomb". Forbes. Retrieved June 27, 2024.
  27. Lim, Dennis (November 6, 2009). "Forget Rule No. 1: Still Talking About 'Fight Club'". The New York Times. Archived from the original on March 10, 2012. Retrieved July 24, 2019.
  28. "The Real Reason John Carpenter's The Thing Flopped At The Box Office". Looper. October 1, 2020. Retrieved June 20, 2023.
  29. Laman, Lisa (April 5, 2023). "How 'Scott Pilgrim' Went From Box Office Bomb to Pop Culture Touchstone". Collider. Retrieved January 11, 2024.
  30. Welkos, Robert W. "'Heaven's Gate': The film flop that reshaped Hollywood". Los Angeles Times . Retrieved December 25, 2018.
  31. Sterngold, James (March 31, 1996). "Debacle on the High Seas". The New York Times. Retrieved December 25, 2018.
  32. "Largest box office loss". Guinness World Records . April 30, 2012. Retrieved July 17, 2019.
  33. Davis, Erik (February 28, 2008). "Breaking: New Line Cinema Says Goodbye!". Cinematical.com. Archived from the original on October 28, 2012. Retrieved December 8, 2011.
  34. Briscoe, David (February 1, 2002). "'Final Fantasy' studio to fold". The Independent . Retrieved June 2, 2019.
  35. "Square-Enix Co, LTD. Annual Report 2007" (PDF). pp. 29, 30, 53. Archived (PDF) from the original on March 25, 2009. Retrieved March 5, 2009.
  36. Finke, Nikki (March 12, 2010). "Disney Closing Zemeckis' Digital Studio". Deadline Hollywood. Retrieved November 21, 2010.
  37. Faraci, Devin (December 31, 2006). "What if they released a movie and nobody came?". CHUD.com. Archived from the original on June 7, 2011. Retrieved January 2, 2007.
  38. Brunner, Rob (February 9, 2007). "The Strange and Twisted Tale of ... The Movie That Grossed $30.00". Entertainment Weekly. Archived from the original on February 25, 2007. Retrieved January 24, 2008.
  39. Mueller, Andrew (January 16, 2007). "This Film Is Absolute Dross – People Are Going to Love It!". The Guardian . London. Retrieved January 15, 2007.
  40. 1 2 Officer, Lawrence H. "Dollar-Pound Exchange Rate From 1791: 2000–2002". MeasuringWorth . Retrieved November 9, 2017.
  41. logboy (February 3, 2006). "Offending Angels. £70k Budget, £89 Box Office. 8 DVD Sales to Double its Taking". Twitch.net. Archived from the original on May 24, 2011. Retrieved January 16, 2007.
  42. Russell, Jamie (April 10, 2002). "Offending Angels (2002)". BBC . Retrieved January 16, 2007.
  43. Harley, Kevin (May 2002). "Offending Angels review". Total Film . Retrieved June 15, 2021.
  44. "The Worst Movie Ever! (2011)". Box Office Mojo . Retrieved August 25, 2011.