Display (social network)

Last updated
Display Inc.
Type of business Privately held company
Type of site
Social networking service
Available in English
Headquarters Norwalk, Connecticut, US
Area servedWorldwide
Founder(s) John Acunto, Scot Weisberg, Sean Cross, David Kerzner
Key peopleJohn Acunto, Scot Weisberg, Sean Cross
Industry Internet
URL displaysocial.com
Current statusActive

Display Inc., stylized as display, is an online social media and networking service based in Norwalk, Connecticut. The display app officially launched in May 2021. [1]

Contents

History

In September 2019, display (formerly Tsū) announced its planned relaunch. According to Chief Executive Officer John Acunto, display would share ad revenue with users, a 50% payout of ad revenue. [2] display also incorporated protections against spam and empowers users to access data, analytics and insights related to their content.

In an interview with Fox Business (in response to the October 29th NCAA Board of Governors unanimous vote to allow student-athletes to be paid for the use of their name, image and likeness [3] ), Tiki Barber, former NY Giants running back, cited display as a “great platform” to put the new NCAA rules to use, adding that display enables influencers of all kinds to have the ability to monetize their own content and brands.  Barber went on to say that display is creating a platform that gives all users access to brand partnership, by sharing in ad revenue, providing storefronts and more. [4]  display’s John Acunto echoed Barber’s sentiment saying that college athletes were just one example of those who could benefit from display: "I see this as an opportunity for all kinds of categories of people who are influencers [and] who have brands to engage with us." [5]

display rebranded from Tsū in April 2021. [6]

Core pillars

"display, the ‘Social That Pays’, put the creators on the focus. Our platform revolves around the people who create valuable content. We believe that they deserve the reward for all the efforts they put in." [7]

displayFest

Beginning on May 3, 2021, displayFest began. It featured a series of performances including sets from Snoop Dogg, Ice Cube, Fat Joe, Chinese Kitty, Polo G, Saweetie, Moneybagg Yo, YG, Lil Durk and more. [8] [1]

Each weeknight, Sarah Pribis, former host of viral trivia app HQ, led interactive question and answer style games with cash prizes ranging from $10,000 to as much as $100,000. [8]

App features

Available for iOS and Android devices, main features include:

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References

  1. 1 2 "display, the Social That Pays, Announces displayFest Headliners and an A-List Roster of Performances to Continue Virtual Concert Series". PR Newswires. Retrieved June 17, 2021.
  2. Brown, Eileen. "Monetization will be rooted in user engagement, says Tsu's re-launch CEO". ZDNet. Retrieved 2020-09-23.
  3. "Board of Governors starts process to enhance name, image and likeness opportunities". NCAA.org - The Official Site of the NCAA. 2019-10-29. Retrieved 2020-09-23.
  4. "Tiki Barber: NFL needs to operate as normal". Fox Business. Retrieved 2020-09-23.
  5. "Tiki Barber Looking to Get College Athletes Paid Through Social Media Platform Tsu (Exclusive)". Sports. Retrieved 2020-09-23.
  6. "Social Media Platform Tsū Rebrands as "display" and Prepares for Launch Following $20 Million in Raised Capital". MarTech Series. 2021-04-21. Retrieved 2021-04-27.
  7. "About". Display! Social that pays!. Retrieved 2021-06-17.
  8. 1 2 "display, the Social That Pays, Announces 'displayFest' to Kick Off Consumer Launch with a Month of Free Live Concerts and $2 Million in Trivia Cash Prizes". Hype Magazine. Retrieved June 17, 2021.