Original author(s) | Scott Snibbe, Graham McDermott |
---|---|
Developer(s) | Eyegroove, Inc. |
Initial release | 2013 |
Operating system | iOS |
Available in | English |
Type | Video sharing |
License | Freeware |
Website | eyegroove |
Eyegroove was a social media service headquartered in San Francisco for creating short music videos with augmented reality effects founded by Scott Snibbe and Graham McDermott.[ citation needed ] The company was established in 2013 and released the first version of its app on iOS that year. Through the app, users could create thirty second creative and lip-syncing music videos and choose musical tracks to accompany them, use different speed options (time-lapse, fast, normal, slow motion) and add time-based augmented reality filters and effects. The app's social media features included an Instagram-like feed, hashtags for creative memes, user tagging, and comment threads.
In August, 2016, Eyegroove was acquired by Facebook and its effect technology was integrated into Instagram, WhatsApp, Messenger, and Facebook. [1] [2]
The company was established in 2013 in San Francisco. In 2013 it released the first version of its app on iOS that year.
On August 5, 2016, TechCrunch reported that Eyegroove was acquired by Facebook. Subsequent to acquisition, Facebook launched its Camera Effects Platform with camera effects similar to Eyegroove's earlier effects, that can now be found in Instagram, Messenger, WhatsApp, and Facebook. [2] [1] [3]
Eyegroove users could record up to 30-second videos in one or multiple shots, performing or lip-syncing to music tracks. The platform also enables editing, importing of video, and application of real-time animated augmented reality effects. Eyegroove also allowed users to change the speed of video recordings and share to Instagram. [1]
Scott Snibbe is an interactive media artist, author, entrepreneur, and meditation instructor who hosts the Skeptic's Path to Enlightenment meditation podcast. His first book, How to Train a Happy Mind, was released in 2024. Snibbe has collaborated with other artists and musicians, including Björk on her interactive “app album” Björk: Biophilia that was acquired by New York's MoMA as the first downloadable app in the museum's collection. Between 2000 and 2013 he founded several companies, including Eyegroove, which was acquired by Facebook in 2016. Early in his career, Snibbe was one of the developers of After Effects.
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