The channel's mix of programming includes shows produced by other international MTV production units in Southern Europe, the UK and Latin America. [2] From the beginning the channels' programming schedules were split into two blocks - MTV HD and Nickelodeon HD, but from October through December 2010 the channel only aired music related programs; it restarted airing Nickelodeon shows at the weekends but earlier in the morning. From July 1, 2011, the channel began to focus primarily on live music programming.
History
The channel was launched on 15 September 2008, in some parts of Europe as MTVNHD (MTV-Nickelodeon HD) [4] and in Latin America by the end of 2008. [5] The channel continued to launch in new countries throughout 2010, including Australia where it first became available in standard-definition.
On 1 July 2011, MTVNHD was renamed to MTV Live HD and introduced a new logo as part of a global rebrand. [6] However, in the UK and Ireland, the channel remained as MTVNHD. In Australia, MTVN was rebranded as MTV Live.
On 23 April 2012, MTVNHD rebranded to MTV Live HD in the UK and Ireland. A standard-definition feed was also launched. [7]
On 9 April 2013, MTV Live HD ceased broadcasting in France after the other French MTV channels launched their own HD feeds.
On 1 October 2013, MTV Live HD and MTV Live both launched a new logo as part of a global rebrand.
On 3 November 2013, MTV Live and MTV Live HD ceased broadcasting on Foxtel's service in Australia. [8]
On 2 March 2014, MTV Live HD launched on Taiwan CHT MOD. On 24 October that same year, it launched on UPC Romania.
On 5 January 2015, MTV Live HD became encrypted and launched in the Arab World as an exclusive on satellite TV provider OSN, replacing MTV Middle East.
On 15 February 2016, the standard-definition MTV Live closed and was replaced by MTV Music +1 in the United Kingdom.
On 29 June 2016, the UK feed of MTV Live HD closed and was replaced with Nick Jr. HD on Sky, and the international feed of MTV Live HD on Virgin Media. [9]
On 29 March 2017, it was launched in Portugal as an exclusive on Meo.
On 5 April 2017, MTV Live HD launched a new logo used internationally.
On 3 August 2018, it was launched in Brazil as an exclusive on NET.
On 1 February 2021, the Latin American feed, which had a 7-hour delay became simulcast.
From 1 May 2021 until Malaysia Independence Day 2022, MTV Southeast Asia programs are shortened to 8 hour broadcast which is from 4:00pm - 12:00mn (SGT) to giveway for their selected programs from its sister channel MTV Live airing on the channel from 12:00mn – 4:00pm (SGT) daily as MTV Southeast Asia became more of music content with less of entertainment programming.
On 14 September 2021, MTV Live HD was renamed to MTV Live dropping HD from its branding. [10]
On 28 April 2022, MTV Live closed in Russia during the program Rock Solid Playlist. [11]
On 1 September 2022, MTV Live relaunched in Malaysia replacing MTV Southeast Asia marked return for Unifi TV users since the channel stopped on 1 August 2017 and in Hong Kong replacing MTV Southeast Asia. [12]
On 8 September 2022 at 22:00 BST, MTV Live (alongside with MTV Music, MTV Hits, MTV 80s, MTV 90s in the United Kingdom) temporarily suspended its regularly scheduled programming due to the death of Queen Elizabeth II. As a result of the suspension of regular programming on all of MTV's music channels in the United Kingdom (in which MTV Live is broadcasting from) on two music video programs were created in order to fill the gap, one being "Programming Pause" (which it was broadcast from 8 September 2022 at 22:55 until 9 September 2022 at 12:30 BST) and the other being "Nothing but Music" (which it was broadcast from 9 September 2022 at 15:00 BST until 13 September 2022 at 02:00 BST). Both of these programs play laid back and sombre music videos. Regular programming for MTV Live were resumed on 13 September 2022 at 02:00 BST starting with the Katy Perry and Nicki Minaj episode of My Life On MTV while regular programming for all of MTV's music channels in the United Kingdom/Ireland were resumed four hours later at 06:00 BST.
On 19 September 2022, all of MTV's music channels in the United Kingdom temporarily suspended its regularly scheduled programming (including teleshopping programs) and it was replaced with the music program "Nothing but Music" (also known "Nothing but Hits" on MTV Hits, "Nothing but 80s" on MTV 80s and "Nothing but 90s" on MTV 90s) on that day due to the state funeral of Queen Elizabeth II.
From 14 December 2022, MTV Live ceased broadcasting in Belarus along with other MTV channels. [13]
MTV East, MTV West, MTV Live, BET and BET Her also officially aired on Singapore, Johor Bahru/Johor Bahru District and Batam/Batam Islands with Mediacorp Channel 5 from 1 February 2023 until now.
From 8 February 2023, MTV Live officially started airing MTV Top 20 [14] but this is not the same chart as on MTV Hits and MTV. [15] [16]
