Lego Juniors

Last updated
Lego Juniors
Lego Juniors.svg
Subthemes
SubjectEasy to build
Licensed from The Lego Group and others
AvailabilityFebruary 14, 2014–December 31, 2018
Total sets67 (including promotional sets) [1]
Official website

Lego Juniors (also known as Lego Jr. and stylized as LEGO Juniors) was a product range of the construction toy Lego, designed for children aged 4 to 7 years old. [2] It acted as a transition from the Duplo to the regular Lego System. Lego Juniors initial release was on February 14, 2014, with the tagline Easy to build. It was the successor to the Bricks & More line released in 2009. [3] Unlike its predecessor, Lego Juniors offered specialized bricks to make builds look more realistic while using fewer pieces for an easier build. [4] The product line was discontinued by December 31, 2018 and rebranded as "4+" in 2019. [5]  

Contents

Overview

Each of the sets featured a small number of larger pieces, in order to be easy to build. The toy sets were marketed at children aged 4–7. [6]

Development

Lego Juniors theme aimed to provide children to gain confidence, whether they are transitioning from Duplo or just starting to build with classic Lego bricks. Michelle Wilson, senior brand manager, LEGO Systems, Inc. said, "We know that construction play benefits young children on multiple dimensions nurturing cognitive and motor skills along with developing social, emotional and imaginative skills; we're thrilled to offer a new line to make it even easier for children to have a great first experience building." [7]

Launch

Lego Juniors theme was launched at the American International Toy Fair in February 2014. As part of the marketing campaign, The Lego Group released thirteen Lego Juniors sets of a variety of sub-themes. [7]

Construction sets

According to BrickLink, The Lego Group released 67 playsets and promotional polybags as part of the Lego Juniors. [1] The product line was eventually discontinued by December 31, 2018. [8]

Marvel Super Heroes (2014-2018 sets)

In 2014, Spider-Man: Spider-Car Pursuit (set number: 10665) was released on 18 February 2014. The set consists of 55 pieces with 2 minifigures. The set included Spider-Man and Venom. [7]

In 2015, Spider-Man Hideout (set number: 10687) was released on 18 May 2015. The set consists of 136 pieces with 3 minifigures. The set included Spider-Man, Police Officer and Green Goblin. [9]

In 2016, Iron Man vs. Loki (set number: 10721) was released on 1 March 2016. The set consists of 66 pieces with 2 minifigures. The set included Iron Man and Loki.

In 2018, Spider-Man vs. Scorpion Street Showdown (set number: 10754) was released on 1 January 2018. The set consists of 125 pieces with 2 minifigures. The set included Spider-Man and Scorpion.

DC Super Heroes (2014-2018 sets)

In 2014, Batman: Defend the Batcave (set number: 10672) was released on 18 February 2014. The set consists of 150 pieces with 3 minifigures. The set included Batman, Robin and The Joker. [7]

In 2016, Batman & Superman vs. Lex Luthor (set number: 10724) The set consists of 150 pieces with 3 minifigures. The set included Batman, Robin and The Joker. [10] [11] was released on 22 May 2016.

In 2017, Batman vs. Mr. Freeze (set number: 10737) was released on 2 January 2017. The set consists of 63 pieces with 2 minifigures. The set included Batman and Mr. Freeze. [12] [13]

In 2018, The Joker Batcave Attack (set number: 10753) was released on 1 January 2018. The set consists of 151 pieces with 3 minifigures. The set included Batman, Robin and The Joker.

City (2014-2018 sets)

In 2014, the three sets were released on 18 February 2014. The three sets being released were Pizza Shop (set number: 10666), Construction (set number: 10667), The Princess Play Castle (set number: 10668), Race Car Rally (set number: 10673), Pony Farm (set number: 10674) and Police – The Big Escape (set number: 10675). [7] Later, Knights' Castle (set number: 10676) was released on 27 May 2014 and Fire Emergency (set number: 10671) was released on 24 October 2014. [7]

In 2015, the five sets were released on 1 March 2015. The five sets being released were Beach Trip (set number: 10677), [14] Pirate Treasure Hunt (set number: 10679)', [14] Garbage Truck (set number: 10680), [14] Supermarket Suitcase (set number: 10684) and Fire Suitcase (set number: 10685). Later, Family House (set number: 10686) was released on 18 May 2015.

In 2016, Police Helicopter Chase (set number: 10720) was released on 1 March 2016. In addition, Racer (set number: 30473) polybag set was released as a promotion.

In 2017, the two sets were released on 27 November 2016. The two sets being released were Demolition Site (set number: 10734) and Police Truck Chase (set number: 10735). Later, Fire Patrol Suitcase (set number: 10740) was released on 27 November 2016. In addition, Fire Car (set number: 30338) polybag set was released as a promotion. Later, Road Repair Truck (set number: 10750) [15] [16] and Mountain Police Chase (set number: 10751) [15] [16] was released on 26 November 2017.

In 2018, City Central Airport (set number: 10764) was released on 2 June 2018. In addition, Traffic Light Patrol (set number: 30339) polybag set was released as a promotion.

Ninjago (2016-2018 sets)

In 2016, the two sets were released on 1 March 2016. The two sets being released were Snake Showdown (set number: 10722) and Lost Temple (set number: 10725).

In 2017, Shark Attack (set number: 10739) was released on 1 August 2017. The set consists of 108 pieces with 3 minifigures. The set included Kai, Lloyd Garmadon and Shark Army Great White. [17] [18]

In 2018, Zane's Ninja Boat Pursuit (set number: 10755) was released on 1 January 2018. The set consists of 131 pieces with 2 minifigures. The set included Chopper Maroon and Zane.

Teenage Mutant Ninja Turtles (2014 set)

In 2014, Turtle Lair (set number: 10669) was released on 27 May 2014. The set consists of 107 pieces with 2 minifigures. The set included Foot Soldier and Leonardo. [7]

Disney Princess (2016-2018 sets)

In 2016, the two sets was released on 1 March 2016. The two sets being released were Ariel's Dolphin Carriage (set number: 10723) and Cinderella's Carriage (set number: 10729).

In 2017, Anna and Elsa's Frozen Playground (set number: 10736) was released on 2 January 2017. [13] Later, Snow White's Forest Cottage (set number: 10738) was released on 1 August 2017. [19]

In 2018, Belle's Story Time (set number: 10762) was released on 2 June 2018. Later, Ariel's Underwater Concert (set number: 10765) was released on 1 August 2018.

Friends (2016-2018 sets)

In 2016, the three sets would be released on 22 May 2016. The three sets [20] being release were Stephanie's Car (set number: 10726), [10] [11] Emma's Ice Cream Truck (set number: 10727) [10] [11] and Mia's Vet Clinic (set number: 10728). [10] [11]

In 2017, the two sets were released on 2 January 2017. The four sets being released were Mia's Farm Suitcase (set number: 10746) [13] and Andrea and Stephanie's Beach Holiday (set number: 10747). [13]

In 2018, the two sets were released on 26 November 2018. The two sets being released were Emma's Pet Party (set number: 10748) [15] [16] and Mia's Organic Food Market (set number: 10749). [15] [16] Later, Stephanie's Lakeside House (set number: 10763) was released on 2 June 2018. [21]

Cars 3 (2017 sets)

In 2017, the seven sets [22] [23] [24] based on the Cars 3 film was released on 2 May 2017. The seven sets [25] [26] [27] [28] being released were Lightning McQueen Speed Launcher (set number: 10730), [29] Cruz Ramirez Race Simulator (set number: 10731), [29] Guido and Luigi's Pit Stop (set number: 10732), [29] Mater's Junkyard (set number: 10733), [29] Willy's Butte Speed Training (set number: 10742), [29] Smokey's Garage (set number: 10743) [29] and Thunder Hollow Crazy 8 Race (set number: 10744). [29] Later, Florida 500 Final Race (set number: 10745) [30] [31] was released on 1 August 2017.

Jurassic World: Fallen Kingdom (2018 sets)

In 2018, the three sets based on the Jurassic World: Fallen Kingdom film was released on 17 April 2018. [32] [33] [34] [35] The three sets [36] [37] being released were Pteranodon Escape (set number: 10756), Raptor Rescue Truck (set number: 10757) and T. Rex Breakout (set number: 10758). [38]

Incredibles 2 (2018 sets)

In 2018, the three sets based on the Incredibles 2 film was released on 21 April 2018. [39] [40] The three sets being released were Elastigirl's Rooftop Pursuit (set number: 10759), [41] [42] Underminer's Bank Heist (set number: 10760) [41] and The Great Home Escape (set number: 10761). [41] In addition, Edna Mode (set number: 30615) [43] [44] [45] [46] [47] polybag set was released as a promotion. Each of the sets featured five core characters, named Mr. Incredible, [48] Mrs. Incredible, [48] Violet Parr, [48] Dashiell 'Dash' Parr [48] and Jack-Jack. [48] [49]

Retirement of branding

On October 22, 2018, The Lego Group announced that they would be retiring the "Lego Juniors" branding on December 31, 2018 and replacing it with "4+" in 2019. The Lego Group cited the reason as to make it easier for children to see which sets were meant for their age range. The Lego Juniors theme remains, however, boxes do not feature the logo and feature an all-colors design. [5]

Awards and nominations

In 2015, Lego Juniors was awarded "Toy of the Year" and also "Preschool Toy of the Year" by the Toy Association. [50]

See also

Related Research Articles

<span class="mw-page-title-main">Timeline of Lego</span>

This article lists notable events and releases in the history of the Lego Group.

<span class="mw-page-title-main">Lego City</span> Lego theme

Lego City is a theme under which Lego building sets are released based on city life, with the models depicting city and emergency services, airport, train, construction, and civilian services. It evolved from LEGOLAND Town as one of the three original themes that Lego produced upon its launch of the Lego minifigure in 1978 along with Castle and Space, with each of the three themes representing the 'Past' (Castle), 'Present' (Town) and 'Future' (Space). The Town brand was briefly replaced with Lego World City in 2003 and 2004 before it was simply rebranded as Lego City in 2005.

Lego Spider-Man is a product range of the Lego construction toy, based on the Marvel Comics character Spider-Man. When the theme first launched in 2002, it was inspired by the Spider-Man film released the same year and was part of the Lego Studios line. Additional sets were released two years later, based on the film's sequel, Spider-Man 2. The theme was discontinued before the release of Spider-Man 3, and the rights were sold to rival Mega Brands, who entered a multi-year licensing deal with Marvel Enterprises, giving them the rights to produce playsets, vehicles, and other building-themed products based upon various Marvel characters for their Mega Bloks toys.

<span class="mw-page-title-main">Lego Toy Story</span> Lego theme

Lego Toy Story is a Lego theme based on the Disney·Pixar's Toy Story film franchise. The first four sets were released on December 30, 2009, with an additional two sets being released on January 4, 2010. On May 2010, five Lego and four Duplo sets were released under the Toy Story 3 sub-theme. The original theme ceased in early February 2011. For the release of Toy Story 4 there was one Duplo set based on the third film and 6 Lego sets based on the fourth film. These sets were released in March and in April 2019 this time under the Juniors line. The minifigures in the sets were also now redesigned. The revival theme ceased in early 2021.

Lego Pirates of the Caribbean is a discontinued Lego theme that is based on the film series of the same name. It is licensed from Walt Disney Pictures and Jerry Bruckheimer Films. There are nine known sets. The first wave was released in May 2011 with the second wave coming out in November 2011. In November 2010, it was officially announced by Lego that the video game Lego Pirates of the Caribbean: The Video Game was in production. It was released on May 10, 2011, in North America. The series acts as a thematic replacement for the popular Lego Pirates theme, featuring many of the same elements. Most of the sets are similar to the Lego Pirates theme. The theme was first introduced in 2011 and discontinued in 2017.

Lego Super Heroes is a theme and product range of the Lego construction toy, introduced in 2011, owned by The Lego Group and licensed from DC Entertainment, Marvel Entertainment, Warner Bros., The Walt Disney Company and Pixar.

Lego Speed Champions is an auto racing-inspired theme of Lego building sets first released in 2015. It features classic and modern styles from well-known car brands.

Nexo Knights is a 3D animated television series that aired on Cartoon Network and premiered in 2015. It was produced by The Lego Group to coincide with the Lego theme of the same name. The series is based on a fantasy castle concept and is set in a futuristic kingdom called Knighton, which is home to five young knights. The storyline follows the adventures of the five knights as they defend their home from a court jester named Jestro and his monsters. Four seasons were produced for a total of 40 episodes. The fourth season finished airing in 2017. In 2018, The Lego Group discontinued the Nexo Knights theme, which also resulted in the cancellation of the series.

Lego Disney is a Lego theme based on the various Disney Princesses and Disney characters involved in different Disney films and television series. It is licensed from Walt Disney Pictures. The theme was first introduced in 2016 and was re-branded theme from the Lego Disney Princess line in 2017. The toy line was accompanied by several shorts and television specials based on Lego Disney.

<i>The Lego Movie</i> (franchise) Warner Bros. media franchise based on Lego toys

The Lego Movie is an American media franchise based on Lego construction toys. It began with the 2014 film The Lego Movie, which was directed and written by Phil Lord and Christopher Miller. The success of the film led to the release of two licensed video games, a 4D film theme park attraction, two spin-off films titled The Lego Batman Movie and The Lego Ninjago Movie, which were released in 2017, Unikitty! an animated television series that also came out in the same year, and the sequel to the original film titled The Lego Movie 2: The Second Part in 2019. Plans for a third spin-off film and a sequel to The Lego Batman Movie were later shelved. Development would end in 2020, with Warner Bros. letting the rights lapse back to The Lego Group after The Lego Movie 2: The Second Part underperformed at the box office and the studio failing to create any new projects within that time frame.

Lego Ghostbusters is a Lego theme based on the Ghostbusters franchise created by Dan Aykroyd and Harold Ramis. It is licensed from Columbia Pictures and Ghost Corps. The Lego Ghostbusters theme was first introduced in 2014. The first set was released in June 2014 as part of the Lego Ideas theme. Later, a set based on the Ghostbusters' firehouse was released and one set based on the Ghostbusters: Answer the Call. The Lego Group also used this license for character and level packs in the Lego Dimensions toys-to-life video game. In 2018, a set was released as part of the Lego BrickHeadz theme. In 2020, another set was released in November 2020 and based on Ghostbusters: Afterlife film.

<i>The Lego Movie</i> (Lego theme) Lego product line based on The Lego Movie

The Lego Movie is a Lego product line based on the 2014 film of the same name. It was licensed from The Lego Group and Warner Bros. Animation. The theme was first introduced on 26 December 2013 in the United Kingdom and 30 December in the United States to coincide with the release of the film, along with The Lego Movie Video Game. Further sets were produced to coincide with the release of the second film in The Lego Movie franchise, titled The Lego Movie 2: The Second Part. The product line was discontinued by 31 December 2019.

<span class="mw-page-title-main">The Lego Batman Movie (Lego theme)</span> Lego theme

The Lego Batman Movie was a product line based on The Lego Batman Movie, the second film of The Lego Movie franchise. It is licensed from The Lego Group, DC and Warner Bros. Animation Studios. The theme was first introduced on 10 February 2017 as part of a licensing and merchandising programme associated with the film. Alongside the release of the Lego sets, the programme included the release of several promotional short films and The Lego Batman Movie Game app. The product line was discontinued by 31 December 2018.

The Lego Ninjago Movie was a product line based on The Lego Ninjago Movie, the third film of The Lego Movie franchise. It was licensed from The Lego Group and Warner Bros. Animation. The theme was introduced on 22 September 2017 as part of a licensing and merchandising programme associated with the film. Alongside the release of the Lego sets, the programme included the release of several promotional short films and The Lego Ninjago Movie Video Game. The product line was discontinued by 31 December 2019.

<span class="mw-page-title-main">Lego Unikitty!</span> Lego theme

Lego Unikitty! was a Lego theme based on the animated television series of the same name. It was licensed from The Lego Group and Warner Bros. Animation for Cartoon Network and the series starred the character of the same name from The Lego Movie and its sequel, The Lego Movie 2: The Second Part. The theme was first introduced in August 2018. The product line was discontinued by the end of December 2019.

Lego The Lord of the Rings is a Lego theme based on The Lord of the Rings film trilogy directed by Peter Jackson and the novel by the English author and scholar J. R. R. Tolkien. It is licensed from Warner Bros., New Line Cinema and Metro-Goldwyn-Mayer. The theme was first introduced in 2012. The first sets appeared in 2012, to coincide with a release of the video game Lego The Lord of the Rings. Subsequent sets based on The Hobbit film trilogy would also be released and the video game Lego The Hobbit was released in 2014. The product line was discontinued by the end of 2015. Later, the theme was relaunched in January 2023 with three new sets released as the part of the Lego BrickHeadz theme. In February 2023, The Lego Group unveiled a new Rivendell set that released on 8 March 2023 as the part of the Lego Icons theme. Further, a Barad-Dûr set released on 1 June 2024, also as part of the Icons theme.

<span class="mw-page-title-main">Lego The Lone Ranger</span> Lego theme

Lego The Lone Ranger was a Lego theme based on the film of the same name. It is licensed from Walt Disney Pictures and Jerry Bruckheimer Films. The theme was first introduced in April 2013 and was discontinued by the end of 2014 in conjunction with the theatrical release of the film.

Lego <i>Cars</i> Lego theme

Lego Cars is a Lego theme based on the Disney·Pixar's Cars film franchise created by John Lasseter, Joe Ranft and Jorgen Klubien. It was licensed from The Walt Disney Company and Pixar. The theme was first introduced in 2010 for Duplo Cars sub-theme based on the Cars film was released as part of the Duplo theme. In 2011, Lego Cars 2 sub-theme based on the Cars 2 film was released as part of the Lego System and Duplo theme. In 2017, Lego Juniors Cars 3 sub-theme based on the Cars 3 film was released as part of the Lego Juniors and Duplo theme.

Lego BrickHeadz is a Lego theme that recreates iconic characters from themes like DC, Marvel Comics, Star Wars and Disney as buildable characters. The theme was first introduced in 2016.

<span class="mw-page-title-main">Lego Monster Fighters</span> Lego theme

Lego Monster Fighters was a Lego theme based on Universal Studios Monsters from the horror fiction genre. The Monster Fighters fight against the Lord Vampyre's monsters while collecting the moonstones. The story takes place in the Monster Realm and it's similar to The Monster Squad film. The theme was first introduced in May 2012. It was eventually discontinued by the end of December 2014. The theme also produced a range of associated media, including theme park attractions, several shorts, video game, app and publications.

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