History
The site originally belonged to the Heidenhof Wildlife Park, which was named after the chapel that was built there in 1350. After the zoo was closed in 1972 following a devastating storm, the showman Hans-Jürgen Tiemann bought the land and opened a small amusement park in 1978 (with the contractual requirement to maintain Heidenhof Chapel as well as the keeping of native animals). When Heide Park opened on 19 August 1978 it offered only six rides: the Monzapiste, the Heide Park Express, the Oldtimerrundkurs, the Floßfahrt (tow boat ride), the Wichtelhausenbahn and the Hochbahn. In its first season, the Heide Park had just under 200,000 visitors. 1979 saw the first dolphin show, for which they built a large domed roof a year later (after the 2008 season, the dolphinarium was closed due to protests).
The location of Heide-Park
The Heide-Dorf (Heath Village), a richly detailed replica of typical buildings from the Lüneburg Heath, was inaugurated in the 1988 season. In 1996/'97, the Dutch section of the park was built, with a windmill and canal at the other end of the park.
With the growth of the park, the catchment area grew as well. In the 1990s, up to two million people visited Heide-Park each season, with 2,100,000 guests in 2001. The following year the UK-based Tussauds Group bought the park and since then attendance to the park has decreased to 1.5–1.6 million visitors per annum. Hans-Jürgen Tiemann still has influence in the park by shares and as an advisory director of the Tussauds Group. In early 2007 the Merlin Entertainments Group bought the majority of the shares of Tussauds Group from Dubai International Capital, which had taken over the shares in 2005.
The most recognizable landmark in the park is a 1/3 scale replica of the Statue of Liberty (35 meters tall), it was inaugurated on 4 July 1986 on the 100th anniversary of the original statue. At the end of 2011 the whole structure was relocated to stand within the roller coaster Colossos . The park's mascot is a bear called Wumbo.
In the 1990s, Hans-Jurgen Tiemann was successful as a driver and sponsor on the touring-car racing circuit, while his son Marcel Tiemann began a career as a professional race car driver.
The Park's owner, The Tussauds Group, was sold in May 2007 to the Blackstone Group. [5] [6] The Tussauds Group as a separate entity ceased to exist, and was merged into the Blackstone-owned Merlin Entertainments, which has since operated the Park. [6]
Music and events
The music played at Heide Park is a combination of commercial tracks, library music and commissioned music. The following composers have had their music played at the park: Graham Smart, Ian Habgood, David Buckley, Crispin Merrell, IMAscore and John Sanderson.
Halloween in October is a special event.
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