Mattel Brick Shop

Last updated
Mattel Brick Shop
Mattel Brick Shop.jpg
Other namesBrick Shop
TypeConstruction sets
Company Mattel
Availability2025–present

Mattel Brick Shop is a brand of construction sets produced by Mattel. [1] [2] They were first released in 2025, and have been described as a competitor to Lego. [3] [4]

Contents

Release

The product line was first revealed at the Nuremberg International Toy Fair in February 2025. Seven sets were released initially, which were based off Mattel's Hot Wheels toy line. [3] [5] In early 2026, collaborations with several more car companies were announced. [6]

See also

References

  1. ↑ Gauthier, Michael (2025-05-02). "Mattel's Brick Shop Wants To Beat Lego At Its Own Game | Carscoops". Carscoops. Archived from the original on 2025-12-16. Retrieved 2026-02-05.
  2. ↑ McAleer, Brendan (2025-12-23). "Hot Wheels' New Mattel Brick Shop Takes on Lego's Model Cars". Hagerty Media. Retrieved 2026-02-05.
  3. 1 2 Watson, Cole. "FEATURE: The competition is building" . Retrieved 2026-02-05.
  4. ↑ Gold, Aaron (2025-05-05). "Mattel's Brick Shop Is Trying to Get You to L'ego Your Lego Cars". MotorTrend. Retrieved 2026-02-06.
  5. ↑ "Mattel takes aim at Lego with brick-based building brand | Retail Dive". www.retaildive.com. Retrieved 2026-02-06.
  6. ↑ "Top Toy Launches Unveiled at Spielwarenmesse 2026". License Global. Retrieved 2026-02-05.
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