Nuremberg International Toy Fair/Spielwarenmesse | |
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Status | Active |
Genre | Toys, Games |
Venue | Messezentrum |
Location(s) | Nuremberg |
Country | Germany |
Inaugurated | 12 - 18 March 1950 |
Attendance | 73,000 (2017) [1] |
Organized by | Spielwarenmesse eG |
Website | https://www.spielwarenmesse.de/?L=1 |
The Nuremberg International Toy Fair (German: Spielwarenmesse), held annually since 1950, is the largest international trade fair for toys and games. [2] Only trade visitors associated with the toy business, journalists and invited guests are admitted. Each year during the course of the event which is held for six days, about 2,800 exhibitors from about 60 countries present their products. [1] In 2017, 73,000 trade visitors and purchasers from 123 countries came for the fair. [1] The fair is organized by Spielwarenmesse eG, [3] a marketing and trade fair service provider, based in Nuremberg, Germany.
Every year, about one million products are displayed on the fair, including approximately 70,000 new products. On the fair, they are presented in twelve different product groups. These are, as of the 2011 fair:
The awarded products stand out due to their degree of innovation, product concept, creativity and playing idea. A jury of industry experts determines the winners in different categories: [4]
The Global Toy Conference takes place on the last day of the fair and deals with issues concerning the future of the toy trade and industry, e.g. sustainability, toy safety, online marketing and successful selling on the Internet.
A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include toy blocks, board games, and dolls. Toys are often designed for use by children, although many are designed specifically for adults and pets. Toys can provide utilitarian benefits, including physical exercise, cultural awareness, or academic education. Additionally, utilitarian objects, especially those which are no longer needed for their original purpose, can be used as toys. Examples include children building a fort with empty cereal boxes and tissue paper spools, or a toddler playing with a broken TV remote control. The term "toy" can also be used to refer to utilitarian objects purchased for enjoyment rather than need, or for expensive necessities for which a large fraction of the cost represents its ability to provide enjoyment to the owner, such as luxury cars, high-end motorcycles, gaming computers, and flagship smartphones.
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