Asmodee

Last updated
Asmodee
Company typeSubsidiary
IndustryTabletop games
Founded1995
FounderMarc Nunès
HeadquartersQuartier Villaroy,
Guyancourt
,
France
Key people
  • Stéphane Carville (CEO)
Products Role-playing games, board games, card games
Parent
Website corporate.asmodee.com

Asmodee is a French publisher of board games, card games and role-playing games (RPGs). Founded in 1995 to develop their own games and to publish and distribute for other smaller game developers, they have since acquired numerous other board game publishers. A division, Twin Sails Interactive (formerly Asmodee Digital), publishes video game adaptations of Asmodee games.

Contents

History

Asmodee was founded in 1995 by Marc Nunès, with the idea to not only develop their own board games but to reach out to other smaller publishers of board games and offer to publish and distribute for them, primarily in France. [1] One of the company's early successes was Jungle Speed , which they acquired in 1998 and promoted heavily to various toy stores and retail outlets in France, selling over 4 million copies. [1] In 2003, the company obtained the rights to publish the French version of the Pokémon Trading Card Game , which further helped in their sales outreach. [1] Around 2007, Nunès directed Asmodee towards the European and international market. The company gained a 40% investment from Montefiore Investment, which helped them acquire additional small publishers. [1] Acquisitions during this period include Esdevium, the largest hobby games distributor in the UK, in 2010. [2]

In January 2014, Asmodee was acquired by the French private equity firm Eurazeo for €143 million. Under Eurazeo's ownership, Asmodée became more active in its acquisitions of other board game publishers and developers. [3] [4] Asmodee currently distributes games under the imprints Descartes Editeur and Eurogames, acquired when they purchased Descartes. However, they have not used these imprints for any original publications since the purchase.

In August 2014, Asmodee agreed to a merger with American board game publishers Days of Wonder. [5] [6] Later that year, they also merged with Fantasy Flight Games. [7] In January 2016, Asmodee acquired the English language rights to the Catan games from Mayfair Games, creating a new company Catan Studio, Inc. [8] [9] [10]

Eurazeo began searching for a potential buyer for Asmodee in early 2018, and announced in July 2018 that it was selling the company to another French private equity firm, PAI Partners at a price of about €1.2 billion. [11] Asmodee launched the book publisher Aconyte in 2020 to publish tie-in works. [12] The company acquired Board Game Arena , a digital tabletop simulator, in February 2021, for which they plan to adapt their games to add to its available library. [13]

In September 2021, PAI Partners announced that Asmodee was up for sale for 2 billion euros. [14] Embracer Group in December 2021 launched a takeover bid for €2.75 billion, which would make it a ninth operating group within Embracer. [15] [16] During this announcement, they also revealed acquiring the online retail site Miniature Market sometime in 2021. Embracer Group officially completed its takeover of Asmodee on 8 March 2022. [17]

Twin Sails Interactive

In addition to its physical publishing rights, Asmodee began developing video games based on their board game properties for personal computers and mobile gaming. Many of these games were built atop the software libraries that Days of Wonder had crafted for their digital version of Ticket to Ride . As of January 2017, the company had published digital versions of Mysterium and Potion Explosion in addition to existing titles published by their acquired companies. Philippe Dao, the chief marketing officer for Asmodee Digital, stated that they anticipated to have 20 more games out by the end of 2017. [18]

In October 2017, Asmodee and Fantasy Flight announced the formation of Fantasy Flight Interactive, a division of the merged companies to bring more of Fantasy Flight's physical board games to digital implementations. [19] Among the games, developed by the studio were The Lord of the Rings: Adventure Card Game and The Lord of the Rings: Journeys in Middle-earth. However, as part of company-wide layoffs, the Fantasy Flight Interactive division was closed down in January 2020 and the mobile version of The Lord of the Rings: Adventure Card Game was never released. [20] Following the closure of Fantasy Flight Interactive, by February 2020, Asmodee announced that it was opening up its library of board games to be made into digital versions through licensing options to any developer. [21] On 11 February 2021, Asmodee announced acquisition of digital multiplayer board game platform, Board Game Arena. [22] Asmodee Digital was rebranded as Twin Sails Interactive in August 2022. [23]

Products

Games published by Asmodée include:

Subsidiaries

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References

  1. 1 2 3 4 Mourlot, Nathalie (August 30, 2012). "Asmodée, the good pick with real games". L'Express . Retrieved August 18, 2018.
  2. ↑ "Asmodee Acquires Distributor". icv2.com.
  3. ↑ "Eurazeo to buy French board game maker Asmodee". Reuters. November 12, 2013. Retrieved August 18, 2018.
  4. ↑ "Board game company Asmodee explores sale: sources". Reuters. May 7, 2018. Retrieved August 18, 2018.
  5. ↑ W. Eric Martin (2014-08-25). "Asmodee Buys Days of Wonder" . Retrieved 2016-01-29.
  6. ↑ "France's Asmodee Group acquires 'Ticket to Ride' board-game maker Days of Wonder". August 25, 2014.
  7. ↑ Forbes Magazine (2014-11-17). "Fantasy Flight Games Merging With Asmodee". Forbes . Retrieved 2014-11-20.
  8. ↑ Charles Rice (2016-01-07). "Asmodee Acquires Catan™ from Mayfair Games". Archived from the original on 2016-02-01. Retrieved 2016-01-29.
  9. ↑ Hall, Charlie (February 9, 2018). "The company that helped lead a revolution in board games is shutting down". Polygon . Retrieved August 18, 2018.
  10. ↑ Sam Machkovech (2016-01-08). "Asmodee becomes board gaming's new monster, acquires English rights to Catan" . Retrieved 2016-01-29.
  11. ↑ Griepp, Milton (July 21, 2018). "Eurazeo Finds Buyer For Asmodee". ICv2 . Retrieved August 18, 2018.
  12. ↑ "Press Release: Asmodee Announces the Creation of New Fiction Imprint, Aconyte – Aconyte Books".
  13. ↑ Kerr, Chris (February 12, 2021). "Asmodee acquires digital multiplayer board game platform Board Game Arena". Gamasutra . Retrieved February 12, 2021.
  14. ↑ Mastrangeli, Tony (September 23, 2021). "Asmodee Owners Looking to Sell Company for 2 Billion Euros". Board Game Quest. Retrieved September 25, 2021.
  15. ↑ Rousseau, Jeffrey (December 15, 2021). "Embracer purchases Asmodee for €2.75bn". GamesIndustry.biz . Retrieved December 15, 2021.
  16. ↑ "Embracer Group intends to make a strategic acquisition of leading board gaming group Asmodee that would form the ninth operating group". Embracer. Retrieved 2021-12-16.
  17. ↑ "EMBRACER GROUP COMPLETES THE ACQUISITION OF ASMODEE".
  18. ↑ Hall, Charlie (2017-01-27). "Digital board games are booming, and one company is holding an awful lot of cards". Polygon . Retrieved 2017-01-27.
  19. ↑ Minotti, Mike (October 24, 2017). "Asmodee partners with Fantasy Flight for new digital board game studio". Venture Beat . Retrieved October 24, 2017.
  20. ↑ Wawro, Alex (January 7, 2020). "Fantasy Flight Interactive to close after company wide layoffs". Gamasutra . Retrieved January 7, 2020.
  21. ↑ Sullivan, Dann (February 27, 2020). "Big news for digital board games as Asmodee Group open up licensing options". Pocket Gamer . Retrieved February 28, 2020.
  22. ↑ "Asmodee Acquires Digital Gaming Platform Board Game Arena | Gameosity". 11 February 2021.
  23. ↑ "Asmodee Digital rebrands as Twin Sails Interactive". Gematsu. 2022-08-17. Retrieved 2022-08-20.
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