Industry | Toy Manufacturing |
---|---|
Founder | |
Key people | Marvin Azrak, Ezra Hamway |
Products | Toys |
Owner | Buzz IQ, LLC. (trademarks) |
Remco was an American toy company. Founded in the 1949 [1] as Remco Industries, Inc., it is known for toys integrating technology and innovation from their inception.
In the late 1950s and early 1960s, they produced the 'Johnny Reb Cannon', 'Mighty Matilda Atomic Aircraft Carrier', 'Remco Voice Control Kennedy Airport' (which featured model airplanes of American, TWA and United Airlines, a record player and an album which played a voice giving landing and take-off instructions) and the tethered 'Electronic Falcon Plane' that "flies itself".
Starting in the late 1960’s through the 1990’s Remco was known for licensed products from major brands like Star Trek, Superheroes from Marvel and DC comics, Teenage Mutant Ninja Turtles and creation of the wrestling action figure with their AWA Remco Action Figure line.
The company's slogan in its early TV commercials was, "Every Boy Wants a Remco Toy...And So Do Girls!" [2]
As of July 2024, the Remco brand name is owned by Buzz IQ, LLC. [3]
Remco was founded by two cousins, Isaac "Ike" Heller and Saul Robbins. Armand Daddis soon joined the two as the company gradually moved from simple 'walkie-talkies' to a variety of sophisticated remote control toys. The name Remco comes from the two words "Remote Control". Originally located in Newark, NJ, the company later moved to nearby Harrison, New Jersey.
The boxes and toys were printed with just the company name and the city on them, but there were a few more clues as to the company's physical location on packaging. A street address listed on the back of the 1960 Light Bulldog Tank box is "113 North 13th Street, Newark 7, NJ." The address on the instruction sheet for factory service return of the 1966 Lost in Space Robot is "Cape May St., Harrison, NJ." The Harrison location is now occupied by the Red Bull Arena, while the Newark location is now occupied by a furniture outlet.
In the mid-1960s, Remco acquired several licenses for popular culture groups and TV shows and proceeded to make a variety of toys. Some of these were the Beatles , the Monkees , Lost In Space , The Munsters , Batman and Star Trek . However, the company often paid little heed to faithfulness to the property. For example, the merchandise Remco released for Star Trek was usually generic toys from previous unrelated lines and had decals of the series simply placed on them, which is a technique called "label slapping." [4] One popular toy in the early 1960s was the 24 inch long functioning scuba diver with mask, knife, utility belt, rifle, walkie-talkie, air tanks, and floating location buoy.
From the 1980s through the 1990s, Remco made a variety of generic diecast and plastic trucks and other vehicles, usually made about four inches long. Vehicles were attractive and sturdy, though not uniform in scale, and included a tanker truck, fire truck, delivery van, cherry picker truck, skid steer, Jeep, and many more. A few vehicles were larger, like the seven inch long "Tuff Ones" "Recyclable Waste Management Corp." truck with opening side doors for "cans", "glass", and "paper".
Remco filed for bankruptcy in 1971 and was acquired by Azrak-Hamway International, Inc. (AHI), a toy company, in New York City in 1974.
The company is known by toy collectors for their many Universal Monsters figures produced during the 1980s. These figures were a continuation of the license and figures first produced by AHI during the 1970s.
In 1997, Jakks Pacific acquired Remco and AHI's Child Guidance from Azrak-Hamway. [5] Under Jakks Pacific, the brand was absorbed into its other products.
As of July 2024, the Remco brand name is owned by Buzz IQ, LLC. [3]
An action figure is a poseable character model figure made most commonly of plastic, and often based upon characters from a film, comic book, military, video game or television program; fictional or historical. These figures are usually marketed toward boys and adult collectors. The term was coined by Hasbro in 1964 to market G.I. Joe to boys.
The Mego Corporation is an American toy company that in its original iteration was first founded in 1954. Originally known as a purveyor of dime store toys, in 1971 the company shifted direction and became famous for producing licensed action figures, celebrity dolls, and the Micronauts toy line. For a time in the 1970s, their line of 8-inch-scale action figures with interchangeable bodies became the industry standard.
Kenner Products, known simply as Kenner, was an American toy company founded in 1946. Throughout its history, the Kenner brand produced several highly recognizable toys and merchandise lines including action figures like the original series of Star Wars, Jurassic Park and Batman as well as die cast models. The company was closed and merged by its corporate parent Hasbro in 2000.
Rock 'Em Sock 'Em Robots is a two-player action toy and game designed by Marvin Glass and Associates and was first manufactured by the Marx toy company in 1964. It features two dueling robot boxers, Red Rocker and Blue Bomber, mechanically manipulated by the players, and the game is won when one player knocks the opposing robot's head up and off the shoulders. The 2000s version of the game by Mattel features physically smaller robots.
McFarlane Toys is an American company founded by comic book creator Todd McFarlane which makes highly detailed model action figures of characters from films, comics, popular music, video games and various sporting genres. The company, a subsidiary of Todd McFarlane Productions, Inc., is headquartered in Tempe, Arizona.
Playskool is an American brand of educational toys and games for children. The former Playskool manufacturing company was a subsidiary of the Milton Bradley Company and was headquartered in Chicago, Illinois. Playskool's last remaining plant in the aforementioned city was shut down in 1984, and Playskool became a brand of Hasbro, which had acquired Milton Bradley that same year.
Lewis Galoob Toys, Inc., was a toy company headquartered in South San Francisco, California. They are best known for creating Micro Machines, which accounted for 50% of its sales in 1989, and distributing the Game Genie in the United States.
Tomy Company, Ltd. is a Japanese toy company. It was established in 1924 by Eiichirō Tomiyama as Tomiyama Toy Manufacturing Company (富山玩具製作所), became known for creating popular toys like the B-29 friction toy and luck-based game Pop-up Pirate. In 2006, Tomy merged with another toy manufacturer, Takara, and although the English company name remained the same, it became Takara Tomy in Asia. It has its headquarters in Katsushika, Tokyo.
Marvin Glass and Associates (MGA) was a toy design and engineering firm based in Chicago. Marvin Glass (1914–1974) and his employees created some of the most successful toys and games of the twentieth century such as Mr. Machine, Rock 'Em Sock 'Em Robots, Lite Brite, Ants in the Pants, Mouse Trap, Operation, Simon, Body Language, and the Evel Knievel Stunt Cycle.
2-XL is an educational toy robot that was marketed from 1978–1981 by the Mego Corporation, and from 1992–1995 by Tiger Electronics. 2-XL was the first "smart-toy" in that it exhibited rudimentary intelligence, memory, gameplay, and responsiveness. 2-XL was infused with a "personality" that kept kids focused and challenged as they interacted with the verbal robot. Learning was enhanced via the use of jokes and funny sayings as verbal reinforcements for performance. 2-XL was heralded as an important step in the development of toys, particularly educational ones. 2-XL won many awards, and Playthings, a toy industry magazine, placed 2-XL on its 75th anniversary cover as one of the industry's top-ten toys of all time. The 2-XL name is a pun of the phrase "to excel".
Ideal Toy Company was an American toy company founded by Morris Michtom and his wife, Rose. During the post–World War II baby boom era, Ideal became the largest doll-making company in the United States. Their most popular dolls included Betsy Wetsy, Toni, Saucy Walker, Shirley Temple, Miss Revlon, Patti Playpal, Tammy, Thumbelina, Tiny Thumbelina, and Crissy. The company is also known for selling the Rubik's Cube.
Topper Corporation was a United States toy and board game manufacturer based in Elizabeth, New Jersey. The company, founded and run by Henry Orenstein, a holocaust survivor, produced toys under several brand names including: Johnny Lightning, Johnny Seven OMA, Dawn doll, and Suzy Homemaker.
Azrak-Hamway International, Inc. (AHI), was a New York toy company founded in 1964 that initially offered inexpensive novelty-type toy items. In 1974 Azrak-Hamway acquired the Remco Toy name and produced toys of more substance under the Remco brand, including several popular culture licensed items like Universal Monsters, Space 1999, Batman, Marvel Super Heroes and other TV Tie-in products. Azrak-Hamway created the Child Guidance division in 1994 in an effort to produce child learning toys. In 1997 Jakks Pacific acquired Child Guidance and Remco from Azrak-Hamway International. Many of the inexpensive items offered by Azrak-Hamway were licensed products that featured climbing, hanging, or parachuting figures sold on simple bubble cards.
Playmates Toys Limited is a Hong Kong toy company. The company was founded in Hong Kong in 1966 by Sam Chan Tai-ho as Playmates Industrial, manufacturing dolls for other companies. In 1975, Playmates began marketing their own line of pre-school toys, and in 1977 opened an American subsidiary in Boston. Another subsidiary was founded in California in 1983; in 1984 the company went public.
Schaper Toys, or W.H. Schaper Mfg. Co., Inc. as it was originally known, was a game and toy company founded in 1949 by William Herbert Schaper in Robbinsdale, Minnesota. "Herb" Schaper published a variety of games but was best known for having created the children's game, Cootie. In 1971, the company was sold to Kusan, Inc., and began operating as Schaper Toys, a subsidiary of Kusan, Inc. In 1986, Schaper Toys was acquired by Tyco Toys, which sold the rights to Cootie and three other of the company's best-known games to the Milton Bradley Company. These games are still being sold.
Etch A Sketch is a mechanical drawing toy invented by André Cassagnes of France and subsequently manufactured by the Ohio Art Company. It is now owned by Spin Master of Toronto, Ontario, Canada.
Saul Robbins was an American toy manufacturer, the co-founder of Remco, with his cousin Isaac Heller.
Isaac "Ike" Heller was an American toy manufacturer and engineer, the co-founder of Remco with his cousin Saul Robbins.
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