SharkNinja

Last updated
SharkNinja
FormerlyEuro-Pro Operating LLC
Company type Public
IndustrySmall home appliances
Founded1994;31 years ago (1994)
FounderMark Rosenzweig
Headquarters Needham, Massachusetts, U.S.
Key people
Mark Barrocas (CEO)
Brands
  • Shark
  • Ninja
Number of employees
3,000
Website www.sharkninja.com

SharkNinja is a global product design and technology company based in Needham, Massachusetts. [1] [2] Founded in 1994 by Mark Rosenzweig and led by CEO Mark Barrocas, who joined the company in 2008 as president, the company's name is formed by combining its two primary brands: Shark and Ninja.

Contents

SharkNinja's product portfolio spans 35 household sub-categories, across cleaning, cooking, food preparation, home environment and beauty. [3] SharkNinja has grown from less than $250 million in net sales for the 12 months ended March 31, 2008 to over $4.3 billion in net sales for the fiscal year end of December 31, 2023. [3]

SharkNinja is a U.S. public company listed on the NYSE [4] with more than 2,800 employees located in nine countries and across 25 offices. The company possesses a portfolio of over 4,500 patents in force in various jurisdictions, including the United States, Canada, China, Japan, South Korea, Australia, the United Kingdom, Germany, and France. [3]

History

The company has its origins in Euro-Pro Operating LLC in 1994, when Mark Rosenzweig of Montreal, whose family had run the business for generations prior to its incorporation, developed steam cleaners and upright vacuums. In 2003, Rosenzweig moved the headquarters from Montreal to Needham, Massachusetts. [5] [6]

Rosenzweig founded the Shark brand in 2007 with the launch of the No-Loss-of-Suction vacuum technology. Shortly thereafter, the executive bench was expanded to include Mark Barrocas as SharkNinja's president, driving the launch of the Ninja brand in 2009. [3]

The company changed its name in 2015 to capitalize on its brand names' prominence and popularity. [7] In 2013, the company registered an entity in the United Kingdom and began selling products in the UK under the Shark brand. [8]

In 2017, CDH Private Equity [9] acquired a stake in the company. [2] [10] It was then structured as a subsidiary of JS Global, an investment holding company. [11] SharkNinja accounted for almost half of JS Global's revenue in 2018. [12]

On July 31, 2023, SharkNinja completed its separation from JS Global and became an independent public company, with its ordinary shares trading on the New York Stock Exchange under the ticker "SN". [13]

Time magazine has listed SharkNinja as one of the 100 most influential companies in the world. [14]

In 2025, Shark Ninja was featured in the Brad Pitt movie F1 as a sponsor of the fictional APXGP racing team which Pitt races on. The SharkNinja logo is featured prominently on the uniforms, helmets and cars, and some of its products make brief cameos in the film. [14]

Products

Shark Floorcare

Shark Home Environment

Shark Beauty

Ninja Motorized Kitchen Appliances

Ninja Heated Cooking

Ninja Beverage

Lawsuits

In 2014, Dyson sued SharkNinja for infringement of three vacuum technology patents. After a four-year court case, the court ruled that the patents had not been infringed. [15]

In 2019, SharkNinja sued the manufacturer of the Emeril Lagasse Pressure AirFryer for patent infringement, but the case was dismissed. [15]

In January 2021, iRobot sued SharkNinja for false advertising and patent infringement related to robotic vacuum cleaners. As of March 2023, the case was still pending before the United States International Trade Commission. [15]

In October 2023, SharkNinja was sued over an allegedly misleading advertisement claiming that their frying pans, which are coated using titanium and ceramic plasma for an extremely scratch-proof and non-stick surface, are "heated to 30,000 °F (16,600 °C; 16,900 K)", which is about three times the effective temperature of the Sun (9,930 °F [5,499 °C; 5,772 K] [16] ) and six times the boiling point of aluminum (4,478 °F [2,470 °C; 2,743 K]). In contrast, the pans are rated for cooking at temperatures only up to 500 °F (260 °C; 533 K). [17] The case was dismissed without prejudice in October 2024. [18]

References

  1. ↑ "SharkNinja". Bloomberg.com. Archived from the original on July 11, 2020. Retrieved July 10, 2020.
  2. 1 2 "CDH Private Equity Acquires SharkNinja Operating". mergr.com. Mergr. 2017. Archived from the original on July 13, 2020. Retrieved July 10, 2020.
  3. 1 2 3 4 "SharkNinja, Inc. Prospectus". www.sec.gov. June 28, 2023.
  4. ↑ "SharkNinja CEO reveals what consumers are looking for now". Yahoo! Finance . Retrieved August 1, 2023.
  5. ↑ Schulties, Rachel (August 28, 2020). "Mark Rosenzweig, Founder, and Mark Barrocas, President, SharkNinja named 2021 HomeWorld Business "People To Watch"". Marketsmith, Inc. Archived from the original on February 14, 2023. Retrieved April 12, 2023.
  6. ↑ Cave, Andrew. "How Shark Ate Dyson's Lunch In America". Forbes. Archived from the original on April 12, 2023. Retrieved April 12, 2023.
  7. ↑ "Euro-Pro Cleans Up with New SharkNinja Identity" (Press release). Newton, Massachusetts: SharkNinja Operating LLC. July 22, 2015. Archived from the original on July 12, 2020. Retrieved July 10, 2020– via PRNewswire.com.
  8. ↑ "Shark Anti Hair Wrap & About Shark". Which Vac?. Archived from the original on November 22, 2022. Retrieved November 22, 2022.
  9. ↑ "CDH Acquires Stake in Home Appliance Brand SharkNinja". The Free Library. August 17, 2017.
  10. ↑ "SharkNinja aims to suck up Dyson vacuum business". Financial Times. October 16, 2018. Retrieved August 16, 2023.
  11. ↑ "JS Global Lifestyle Co Ltd, 1691:HKG profile - FT.com". markets.ft.com. Retrieved August 17, 2023.
  12. ↑ "Chinese owner of SharkNinja revives Hong Kong IPO amid US tariff risks". South China Morning Post. December 9, 2019. Archived from the original on December 5, 2022. Retrieved March 21, 2023.
  13. ↑ "SharkNinja Becomes Independent, Publicly Traded Company and Begins Trading on New York Stock Exchange". July 31, 2023. Retrieved July 31, 2023.
  14. 1 2 Comments, View. "SharkNinja rolls into Hollywood spotlight in latest Brad Pitt movie - The Boston Globe". BostonGlobe.com. Retrieved 2025-07-04.
  15. 1 2 3 "Roomba, SharkNinja, and the $3 billion battle of the robot vacuums". The Boston Globe . Archived from the original on March 22, 2023. Retrieved April 16, 2023.
  16. ↑ "Sun Fact Sheet". nssdc.gsfc.nasa.gov. Retrieved October 23, 2023.
  17. ↑ Roth, Emma (October 20, 2023). "Frying pan company sued for claiming temperatures that rival the Sun". The Verge.
  18. ↑ Brown v. SharkNinja Operating LLC(D.N.J.October 23, 2024), Text .
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