Defy Appliances

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Defy Appliances
IndustryManufacturing and service
Founded1905
Headquarters Durban, KwaZulu-Natal, South Africa
Key people
Ross Heron (CEO Retired) Current CEO: Mustafa Soylu
Products Home and major appliances
R2.5 billion (2010)
Number of employees
2,600
Parent Arçelik Group
Website www.defy.co.za

Defy Appliances is a South African manufacturing company and is the largest manufacturer and distributor of major domestic appliances in Southern Africa. [1] The company manufactures and develops a range of large appliances from gas stoves, refrigerators, washing machines and tumble dryers to continuous clean ovens and convection ovens.

History

It currently operates three factories:

Defy Appliances was founded in the 1905 [2] in Wentworth, KwaZulu-Natal by John Skinner and Sir Benjamin Greenacre. The company manufactured its first product, electric stoves, in 1932. [1] The Durban Falkirk Iron Company (DFI, now DEFY) moved the foundry from Jacobs to Newcastle, around 1987. [3] In July 2011, the company was acquired by Turkish based Arçelik for US$324-million as part of its plan to expand into emerging markets in Africa. [4] [5]

References

  1. 1 2 "About Defy". Defy Appliances. Archived from the original on 4 January 2012. Retrieved 6 January 2012.
  2. ↑ "About - Defy". Defy. Archived from the original on 4 January 2012. Retrieved 23 July 2018.
  3. ↑ "Falkirk" . Retrieved 20 January 2021.
  4. ↑ "Turkey's Arçelik buys Defy Appliances". SAinfo. 25 July 2011. Retrieved 6 January 2012.
  5. ↑ "מייבשי כביסה". Tuesday, 16 March 2021


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