Toastmaster is a brand name for home appliances. It was originally (1921) the name of one of the world's first automatic electric pop-up toasters for home use, the Toastmaster Model 1-A-1. [1] Since then the Toastmaster brand has been used on a wide range of small kitchen appliances, such as coffeemakers, waffle irons, toasters, and blenders.
From 1929 until 1980, the brand was owned by McGraw Electric, renamed to McGraw-Edison in 1957. Following a leveraged buyout in 1980 to Magic Chef, the brand changed hands several times and finally went public in 1992 as Toastmaster, Inc. The company, headquartered in Boonville, Missouri, United States, was acquired by Salton, Inc., in 1999. After a series of acquisitions, the brand is now owned by Spectrum Brands, Inc. [2] and is licensed to Select Brands, Inc. [3] Commercial Toastmaster products for the food-service industry are manufactured by The Middleby Corporation. [4]
Company headquarters were moved from Boonville to Columbia, Missouri, during the 1970s. Factories were located in Boonville, Macon, Moberly, Kirksville, and Clarence, all in Missouri, and Laurinburg, North Carolina. Three large warehouse facilities were operated in Columbia too. Product brands included Toastmaster, Manning-Bowman, Edison, Everhot, Bersted, Eskimo fans, Zero fans, Ingraham clocks and timers and several others. The Vita-Mix blender was also built under contract with Vita-Mix.
Products manufactured during the 1970 and 1980 decades were toasters, griddles, box fans, waffle bakers, sandwich makers, ceiling fans, toaster ovens, convection ovens, bread makers, humidifiers, clocks, timers, etc. Other products marketed by the company in the 1970 and 1980 decades were imported from oversea factories such as mixers, meat slicers, can openers, microwave ovens, oscillating fans, etc. Revenues from a sandwich maker known as the Snackster (originally sold exclusively to Walmart) were significant and lead to the company going public on NYSE in 1992.[ citation needed ]
A small domestic appliance, also known as a small electric appliance or minor appliance or simply a small appliance, small domestic or small electric, is a portable or semi-portable machine, generally used on table-tops, counter-tops or other platforms, to accomplish a household task. Examples include microwave ovens, kettles, toasters, humidifiers, food processors and coffeemakers. They contrast with major appliances, such as the refrigerators and washing machines, which cannot be easily moved and are generally placed on the floor. Small appliances also contrast with consumer electronics which are for leisure and entertainment rather than purely practical tasks.
A home appliance, also referred to as a domestic appliance, an electric appliance or a household appliance, is a machine which assists in household functions such as cooking, cleaning and food preservation.
A toaster is a small electric appliance that uses radiant heat to brown sliced bread into toast, the color caused from the Maillard reaction. It typically consists of one or more slots into which bread is inserted, and heating elements, often made of nichrome wire, to generate heat and toast the bread to the desired level of crispiness.
Krups is a German kitchen appliance manufacturer. It is part of the Groupe SEB. It is named after its founder, Robert Krups.
A waffle iron or waffle maker is a kitchen utensil used to cook waffles between two hinged metal plates. Both plates have gridded indentations to shape the waffle from the batter or dough placed between them. The plates are heated and the iron is closed while the waffle bakes. Waffles are a quick bread with a light and sweet flavor, similar to pancakes. Their appearance is much harder to achieve than a pancake's without a waffle iron. Similar technology is employed to bake wafers, and several other snacks including kue gapit, a waffle-shaped but crunchy Indonesian snack which can be made with both sweet and savoury flavours.
A pie iron, also called pudgy pie iron, sandwich toaster, snackwicher, toastie maker, sandwich maker, is a cooking appliance that consists of two hinged concave, round or square, cast iron or aluminium plates on long handles. Its "clamshell" design resembles that of a waffle iron, but without the checkered pattern. Pie irons are used to heat, toast and seal the sandwich.
Hamilton Beach Brands Holding Company is an American designer, marketer and distributor of home appliances and commercial restaurant equipment marketed primarily in the United States, Canada, and Mexico, including blenders, mixers, toasters, slow cookers, clothes irons, and air purifiers.
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Dualit is a British manufacturer of kitchen and catering equipment, and coffee and tea capsules. It is known for its range of heavy-duty toasters. It was primarily designed for the commercial catering market, its domestic usage increased during the 1990s
Russell Hobbs is a British manufacturer of household appliances. Formed in 1952 by William Russell and Peter Hobbs, it became the primary kettle maker in the United Kingdom marketplace in the 1960s. Subjected to many corporate acquisitions through its history, its head office is currently sited in Failsworth, England, having moved its manufacturing operation to East Asia.
Breville Group Limited, or simply Breville, is an Australian multinational manufacturer and marketer of home appliances, headquartered in Alexandria, an inner suburb of Sydney, New South Wales, Australia. The company's brands include Breville, Sage, Kambrook, Baratza, and LELIT. Breville markets its products worldwide using its namesake Breville brand, except in the UK and Europe, where the Sage brand is used.
Kenwood Limited is a British kitchen appliances manufacturer based in Havant, Hampshire. Kenwood designs, produces and sells kitchen appliances including stand mixers, blenders, food processors, kettles and toasters.
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McGraw-Edison was an American manufacturer of electrical equipment. It was created in 1957 through a merger of McGraw Electric and Thomas A. Edison, Inc., and was in turn acquired by Cooper Industries in 1985. Today, the McGraw-Edison brand is used on industrial, commercial, and institutional lighting products, and is now owned by the Pennsylvania Transformer Technologies Inc. Company as of being acquired in 1996.
The Middleby Corporation is an American publicly traded commercial and residential cooking and industrial process equipment company based in Elgin, Illinois. The company manufactures commercial cooking equipment, industrial processing equipment, and residential appliances. The commercial cooking equipment side of Middleby does business with 97 out of the top 100 food service chains in the United States and internationally.
Metal Ware Corporation is a company located in Two Rivers, Wisconsin and manufactures small kitchen appliances primarily marketing them under the NESCO and American Harvest brand names.
Max McGraw was an American entrepreneur who founded McGraw-Edison and Centel. He financed marketing of the first domestic toaster, the Toastmaster. He was also a conservationist and hunter.
The McGraw Electric Company was a US manufacturer of electric appliances founded by Max McGraw in 1900. It grew through mergers and acquisitions to become a major enterprise. The best known product may have been the Toastmaster pop-up toaster. In 1957 McGraw Electric merged with Thomas A. Edison, Inc. to form McGraw-Edison.
Instant Brands Inc. is a company selling a range of kitchen appliances. The company was founded by Robert Wang, Yi Qin, and three other Canadian partners in 2009. They are the distributor and designers of the Instant Pot and other products sold under the Instant Brands name.
SharkNinja is a global product design and technology company based in Needham, Massachusetts. Founded in 1994 by Mark Rosenzweig and led by CEO Mark Barrocas, who joined the company in 2008 as President, the company's name is formed by combining its two primary brands: Shark and Ninja.
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