This article contains content that is written like an advertisement .(September 2018)
Ogdensburg, New York, U.S.
|Patrick D. Campbell|
Chris Peterson (CEO) 
|Revenue||US$14.74 billion (2017) |
|US$1.052 billion |
|US$527.8 million |
|Total assets||US$33.898 billion |
|Owner||Icahn Capital (10%) 2021 proxy statement|
Number of employees
|31,000 (2021) |
|Divisions||Newell Custom Writing|
Newell Brands is an American manufacturer, marketer and distributor of consumer and commercial products. The company's brands and products include Rubbermaid storage and trash containers; home organization and reusable container products; Contigo and Bubba water bottles; Coleman outdoor products; writing instruments (Berol, Expo Markers, PaperMate, Dymo, Mr. Sketch, Parker Pens, Sharpie, Reynolds, Prismacolor, Rotring, X-acto, Waterman) glue (Elmer's, Krazy Glue); children's products (Aprica, NUK, Tigex, Babysun, Baby Jogger and Graco); cookware and small appliances (Calphalon, Sunbeam, Rival, Crock-Pot; Holmes, FoodSaver, Oster, Osterizer, and Mr. Coffee) and fragrance products (Yankee Candle, Chesapeake Bay Candle, Millefiori Milano, and WoodWick).
The company's global headquarters is in Atlanta. 
The Newell Manufacturing Company was founded by Edgar Newell in Ogdensburg, New York, in 1903 as a manufacturer of metal curtain rods.  
The F. W. Woolworth retail chain became the first customer for Newell's bronze–plated curtain rods in 1916, making them the first Newell products to be distributed nationally. This marked the beginning of Newell's mass merchandising strategy. As the business grew, the company built a new 15,000-square-foot facility in Ogdensburg, New York.
The company purchased Barnwell Mfg. Co. of Freeport, Illinois in 1921, renaming it Western Newell Manufacturing Company. Freeport's access to railroad lines facilitated shipping products west. Kresge, the department store chain (later Kmart) was one of Western Newell's larger accounts.[ citation needed ]
Daniel C. Ferguson was named president in 1965 and developed a growth-by-acquisition strategy, intending to build a strong, multi-product company.
The Newell Company went public in 1972, opening on the NASDAQ at $28 per share. In 1974, they acquired EZ Paintr Corporation, then the world's largest maker of paint applicators. Newell was listed on the New York Stock Exchange with the ticker symbol NWL in 1979.  In 1979, Newell moved into its first corporate headquarters in a historic former bank building in Freeport, Illinois.
In 1983, the company entered the cookware market with the purchase of Mirro. In 1987, the company acquired Anchor Hocking Corporation, a specialty manufacturer of glassware, flatware, cookware and other products. The deal included the purchase of Amerock, a maker of cabinet hardware and window components. 
In 1992, they acquired Sanford, a manufacturer and marketer of writing instruments, including the Sharpie and Expo brands. A year later, they acquired Levolor, a manufacturer and marketer of window treatments. They also entered the beauty and style category by acquiring Goody hair care accessories,  including Ace men's grooming accessories.They also acquired Stuart Hall a Kansas City stationary company which they held until 1998.  
In 1997, Newell acquired Cooper Industries' Kirsch, a company specializing in drapery hardware, and custom window coverings.  In 1998, the company expanded in cookware with the purchase of Calphalon Corporation,  a manufacturer of cookware marketed primarily to upscale retailers and department stores. The company also purchased Panex, a cookware maker in South America.
In 2016, Newell moved its corporate headquarters from Atlanta to Hoboken, New Jersey. In 2019 it returned to Atlanta. 
Newell Rubbermaid has been criticized in the UK for closing British factories, including those of Parker Pen, and relocating them to Nantes, France, and China.  Similarly, they've been criticized for their handling of Toolmakers Berol, Record and Marples. 
Newell Sistema products has been criticized for requiring workers in their Auckland, New Zealand factory to work in unsafe conditions during the COVID-19 outbreak and lock down without adequate distances between workers and proper personal protective equipment. After a WorkSafe NZ visit, workers were told they would not have to go to work and would be on full pay for the 4 week lock down. 
In 1999, Newell acquired the Rubbermaid and Graco brand names in a megamerger worth $5.8 billion, and later renamed the combined firm Newell Rubbermaid. This was an acquisition ten times larger than the last biggest acquisition Newell had made, nearly doubled the company's size, and significantly increased Newell's portfolio of brands.[ citation needed ]
In 2003, the merger was dubbed the "merger from hell" by Businessweek magazine.  Newell shareholders lost 50% of their value in the two years following the closing and Rubbermaid shareholders lost 35%. In 2002, Newell wrote off $500 million in goodwill.[ citation needed ]
In 2000, Newell Rubbermaid acquired Gillette's stationery products business, including the Paper Mate, Parker, Waterman and Liquid Paper brands.
In 2002, they acquired American Tool Companies, adding the Irwin, Vise-Grip, and Marathon brands to their portfolio.
In 2003, Newell Rubbermaid acquired American Saw and Manufacturing Company, a manufacturer of linear-edge power tool accessories, hand tools, and band saw blades marketed under the Lenox brand.
In 2005, the company acquired DYMO, designing, manufacturing, and marketing on-demand labeling solutions. The company expanded its presence in this market with the 2006 purchases of CardScan business card scanners and Mimio interactive whiteboard products along with the 2007 acquisition of postage company Endicia and its Picture-it-Postage brand. In 2005, Mark Ketchum was named president and CEO. The company added the slogan of "Brands That Matter" to their logo to emphasize the change.[ citation needed ]
In February 2008, Newell Rubbermaid acquired Aprica Kassai, a Japanese maker of strollers, car seats, and other children's products and Technical Concepts, in the away-from-home restroom[ clarification needed ] market. The company created a global headquarters in the Atlanta metropolitan area to consolidate numerous brands and functions under one roof. In July 2011, Michael B. Polk joined the company as president and CEO. 
On July 21, 2014, Newell Rubbermaid announced a $308 million acquisition of Ignite Holdings, a Chicago-based maker of reusable water bottles and thermal mugs.  Ignite sold its products under two brand names: Avex and Contigo, also acquiring Ignite's proprietary closing mechanism, Autoseal. 
On October 5, 2015, Newell Rubbermaid announced that it would acquire Elmer's Products, the makers of Elmer's glue, Krazy Glue, and X-Acto, among other brands, for $600 million. The company also announced plans to divest its window covering brands Levolor and Kirsch. 
On December 14, 2015, Newell Rubbermaid announced that it would acquire Jarden for over $15 billion of cash and stock. The combined company would be known as Newell Brands, and 55% would be owned by Newell's shareholders. The combined company would have estimated annual sales of $16 billion.  
In 2014 Newell Rubbermaid sold Ashland Hardware Systems, Bulldog and Shurline.
In 2017, Newell sold K2 Sports, Völkl, Diamond Match Company, Levolor and Kirsch.
In January 2018, Newell announced that it would sell off several businesses, mostly former Jarden units, in a refocusing effort.  In May 2018, Newell sold Waddington to Novolex.  In June 2018, Newell sold Rawlings to Seidler Equity Partners.  In August 2018, Newell sold Goody to ACON Investments.  In November 2018, Newell sold its Pure Fishing line of business to Sycamore Partners for $1.3 billion and Jostens to Platinum Equity for $1.3 billion. 
In June 2019, Newell Brands announced the sale of the United States Playing Card Company to Belgian card manufacturer Cartamundi Group.  
Newell's brands include the following. 
Baby and Health
Sunbeam Products is an American brand that has produced electric home appliances since 1910. Its products have included the Mixmaster mixer, the Sunbeam CG waffle iron, Coffeemaster (1938–1964) and the fully automatic T20 toaster.
Rubbermaid is an American manufacturer and distributor of household items. It is a subsidiary of Newell Brands. It is best known for producing food storage containers and trash cans. Additionally, it produces sheds, step stools, closets and shelving, laundry baskets, bins, air fresheners and other household items.
Sharpie is a brand of writing implements manufactured by Newell Brands, a public company headquartered in Atlanta, Georgia. Originally designating a single permanent marker, the Sharpie brand has been widely expanded and can now be found on a variety of previously unrelated permanent and non-permanent pens and markers formerly marketed under other brands. This article focuses on the legacy Sharpie permanent marker line.
The Yankee Candle Company is an American manufacturer and retailer of scented candles, candleholders, accessories, and dinnerware. Its products are sold by thousands of gift shops nationwide, through catalogs, and online, and in nearly 50 countries around the world. The company operates just over 260 small-box format stores, located in malls across 43 U.S. states and Ontario, and is the largest candle manufacturer in the United States. The company is headquartered in South Deerfield, Massachusetts.
Jarden was an American consumer products company. Formed by the spin out of Ball Corporation's canning business, the company became a wider conglomerate of consumer brands, particularly in the outdoors and home appliances market. Jarden was acquired in 2016 by Newell Rubbermaid, which renamed itself Newell Brands.
Rawlings Sporting Goods is an American sports equipment manufacturing company based in Town and Country, Missouri. Founded in 1887, Rawlings currently specializes in baseball and softball clothing and equipment, producing gloves, bats, balls, protective gear, batting helmets, uniforms, bags. Footwear includes sneakers, and sandals. The company also sells other accessories such as belts, wallets, and sunglasses.
Graco is an American baby products company based in High Point, North Carolina. It is owned and operated by Newell Brands. Graco offers products including car seats, travel systems, strollers, high chairs, play yards, and baby swings.
Esselte is a manufacturer and marketer of office products and business supplies with subsidiaries in 25 countries and sales in over 120 countries. Esselte makes files, binders, folders, covers, staplers, letter trays and computer accessories under the Esselte, Leitz, Oxford, Pendaflex, Rapid and Xyron brands. Customers range from wholesalers and direct marketers to office superstores and mass retailers.
ABU Garcia, originally AB Urfabriken, then ABU Svängsta, is a fishing reel and equipment manufacturing company founded in Svängsta, Sweden, and is now owned by Pure Fishing conglomerate of the United States.
Berol is a former British stationery manufacturing company, based in Lichfield. The company, established in 1845, manufactured a wide range of products including writing implements and art materials. In 1995 it was acquired by Sanford L.P., a division of Newell Brands, becoming a subsidiary of it until the last factory closed in 2010. Since then, Berol survived as a brand of imported products.
Elmer's Products, Inc. or simply Elmer's is an American-based company that has a line of adhesive, craft, home repair, and office supply products. It is best known as the manufacturer of Elmer's Glue-All, a popular PVA-based synthetic glue, in addition to other brands including Krazy Glue, ProBond and CraftBond adhesives, and X-Acto cutting tools.
Marmot is an outdoor recreation clothing and sporting goods company founded in 1974 as "Marmot Mountain Works". The company was founded in Grand Junction, Colorado by local resident Tom Boyce and two University of California, Santa Cruz students, David Huntley and Eric Reynolds, who shared the common goal of making their own mountaineering equipment. Two years prior to the founding of Marmot, Boyce secured an order for the climbing apparel used in the film The Eiger Sanction starring Clint Eastwood, and Huntley made the original prototype gear that Boyce was using on the Wolper Productions/National Geographic documentary Journey to the Outer Limits, about the Colorado Outward Bound School. It was during this documentary production that cameraman Mike Hoover, who later worked on Eiger Sanction, saw the equipment that Boyce was using during the portion filmed in Peru. Just prior to Christmas 1973, Mike Hoover called Boyce and placed the order that led to the formation of the company in Grand Junction.
Jostens is an American manufacturer of memorabilia. The company is primarily known for its production of yearbooks and class rings for various high schools and colleges as well as championship rings for sports. Jostens also produced photobook products for Disney's PhotoPass photography service offered at Disney theme parks and resorts.
First Alert is the retail brand of American safety equipment manufacturer BRK Brands, Inc., established in 1976 and based in Aurora, Illinois, with a production plant in Juarez, Mexico. Products sold with the brand include carbon monoxide detectors, smoke alarms, fire extinguishers, and other safety products like flashlights and fire escape ladders. First Alert supports fire safety in partnership with Safe Kids USA and The United States Fire Administration, providing smoke alarms at reduced cost to low-income families in the United States.
Little Tikes is an American manufacturer of children's toys, with headquarters and manufacturing located in Hudson, Ohio. The company also has other manufacturing and distribution facilities in Asia and Europe. Little Tikes' products are mostly low-tech molded plastic toys aimed primarily at infants and young children, for indoor and outdoor use, including its party kitchen and turtle sandbox.
Dymo Corporation is an American manufacturing company of handheld label printers and thermal-transfer printing tape as accessory, embossing tape label makers, and other printers such as CD and DVD labelers and durable medical equipment.
The Rival Company is an American manufacturer of small appliances that produces products under the Bionaire, Crock-Pot, Fasco, Patton, Pollenex, Rival, Simer, and White Mountain brands. It became a wholly owned subsidiary of Holmes Products Corp. in 1999, and later became a brand of Sunbeam Products, a subsidiary of Jarden Corporation, which purchased Holmes in 2005. Jarden, in turn, merged with Newell Rubbermaid in 2016. It is now part of the Newell Brands company.
Sir Martin Ellis Franklin, KGCN is a British American, Miami-based businessman. He is the founder and chairman of Element Solutions Inc.; co-founder and co-chairman of Nomad Foods Limited, and co-founder and former chairman of Jarden Corporation, which was sold to Newell Brands in 2016. Franklin is also the founder and CEO of Mariposa Capital, a Miami-based family investment firm; a director of Restaurant Brands International Inc.; chairman and controlling shareholder of Royal Oak Enterprises, LLC, and is a principal and executive officer of several other private investment entities.
White Mountain Products is a brand of ice cream makers in the Sunbeam products division. It is a subsidiary of Newell Brands.
Newell Custom Writing Instruments is an American manufacturing company of stationery products. It is a division of Newell Brands, producing writing implements, in its plant of Atlanta, Georgia.
Newell, which started as a manufacturer of curtain rods in 1902
Newell Cos. starts trading Thursday with the symbol NWL
The Aldeens owned the company until 1966 when they sold it to Stanley Works for $32 million. Stanley sold it to Anchor-Hocking in 1975 and then Anchor-Hocking sold it to Newell in 1987.
Newell continued its growth-through-acquisition strategy
Kirsch, based in Sturgis, Mich., makes drapery rods and window shades and blinds.