Formerly | |
---|---|
Company type | Subsidiary |
Industry | Writing implements |
Founded | 1857 |
Founder | Frederick W. Redington William H. Sanford |
Headquarters | , |
Area served | Worldwide |
Brands | |
Parent | Newell Brands (1992-present) |
Website | newellcustom.com |
Newell Custom Writing Instruments (formerly Sanford Business-to-Business, abbreviated Sanford B2B) [2] is an American manufacturing company of stationery products. It is a division of Newell Brands, producing writing implements, in its plant of Atlanta, Georgia.
Brands currently commercialized by the company are Sharpie, Paper Mate, Expo, Parker, and Waterman.
The company operates worldwide, with locations in Australia, Canada, Colombia, Germany, Mexico, France, the United Kingdom, United States and Venezuela.
The company was founded in 1857 by Frederick W. Redington and William H. Sanford, Jr. in Massachusetts as the "Sanford Manufacturing Company". [3] The company moved to Chicago in 1866, five years before the Great Chicago Fire destroyed Sanford's Chicago location. New facilities were soon built after the devastation of the fire, and operations resumed. In 1947, following World War II, the Sanford Ink Company was forced to move locations to make room for a new expressway. The company settled in Bellwood, Illinois, where it still maintains a facility. In August 1985, Sanford became a public company. On February 14, 1992, Sanford was acquired by the Newell Company (now called Newell Brands, a Fortune 500 company).
In August 1976, the company launched the first Expo dry erase marker. [4] In November 1986, the company launched a new marker named Expo II. It featured an alcohol-based ink instead of methyl isobutyl ketone. Sanford discontinued the Expo 2 in the 2010s and changed this line to the alcohol-based ink. [5]
Business grew through many acquisitions. Newell already owned Keene Office Products and Rogers Office Products, acquired in 1991. In 1994 they acquired Eberhard Faber, in 1995 Berol and Phillips, and in 1998 Rotring, a German technical drawing instruments company. Also in 1998, Sanford split into two divisions: Sanford North America and Sanford International. In 1999 Rubbermaid, Little Tikes, Graco, and Curver were acquired and the company changed its name to "Newell Rubbermaid".
In 2000, Gillette (now part of Procter & Gamble) sold its writing instruments division to Newell Rubbermaid, whose own stationery division, Sanford, became Sanford, L.P. (later renamed "Newell Rubbermaid Office Products"). Gillette had acquired Parker Pens in 1993 and had already owned the Paper Mate brand, as well as Waterman and Liquid Paper.
In 2019, Sanford B2B changed its name to "Newell Custom Writing Instruments". [2]
Newell Custom manufactures a large variety of products through its brands, those include:
Brand | Products |
---|---|
Sharpie | Markers, highlighters |
Paper Mate | Ballpoint pens, gel pens, markers |
Expo | Markers |
Parker | Fountain pens, ballpoint pens, fountain pen inks |
Waterman | Fountain pens |
The following brands were part of the Sanford Company, then taken over by Newell Brands:
Liquid Paper is an American brand of the Newell Brands company marketed internationally that sells correction fluid, correction pens, and correction tape. Mainly used to correct typewriting in the past, correction products now mostly cover handwriting mistakes.
The Parker Pen Company is an American manufacturer of luxury writing pens, founded in 1888 by George Safford Parker in Janesville, Wisconsin, United States. In 2011 the Parker factory at Newhaven, East Sussex, England, was closed, and its production transferred to Nantes, France.
The Waterman Pen Company is a major manufacturing company of luxury fountain pens and inks, based in Paris, France. The firm was established in 1884 in New York City by Lewis Waterman, being one of the few remaining first-generation fountain pen companies, as "Waterman S.A."
Pentel Co., Ltd. is a privately-held Japanese manufacturing company of stationery products. The name comes from one of their first widely known products and is a portmanteau of the English words pen and pastel. Pentel is also the inventor of non-permanent marker technology. Most Pentel products are manufactured in Japan, Taiwan, Korea, Mexico, and France.
Paper Mate is a division of Sanford L.P., a Newell Brands company that produces writing instruments. Paper Mate's offices are located in Oak Brook, Illinois, along with those of Newell Rubbermaid's other office products divisions.
Newell Brands Inc. is an American manufacturer, marketer and distributor of consumer and commercial products. The company's brands and products include Rubbermaid storage and trash containers; home organization and reusable container products; Contigo and Bubba water bottles; Coleman outdoor products; writing instruments glue ; children's products ; cookware and small appliances and fragrance products.
Rubbermaid is an American manufacturer and distributor of household items. A subsidiary of Newell Brands, it is best known for producing food storage containers and trash cans. It also produces sheds, step stools, closets and shelving, laundry baskets, bins, air fresheners and other household items.
Sharpie is a brand of writing implements manufactured by Newell Brands, a public company headquartered in Atlanta, Georgia. Originally designating a single permanent marker, the Sharpie brand has been widely expanded and can now be found on a variety of previously unrelated permanent and non-permanent pens and markers formerly marketed under other brands. This article focuses on the legacy Sharpie permanent marker line.
Rotring is a manufacturer of technical drawing tools and writing implements. Established in Germany in 1928 as a fountain pen manufacturer, Rotring went on to be acquired by Newell Brands in 1998. The name "Rotring" directly translates to "red ring" which is still placed around the barrel of their pens today. The company's name was changed to Rotring in the early 1970s to match the trademark.
Jarden was an American consumer products company. Formed by the spin out of Ball Corporation's canning business, the company became a wider conglomerate of consumer brands, particularly in the outdoors and home appliances market. Jarden was acquired in 2016 by Newell Rubbermaid, which renamed itself Newell Brands.
Prismacolor is a brand of professional visual arts supplies originated in 1938 by the Eagle Pencil Company, and now currently manufactured by Newell Brands. Prismacolor products include, colored and graphite pencils, soft pastels, erasers, pencil sharpeners, and cases. In past years, Prismacolor also produced watercolor paintings and charcoals.
Rawlings Sporting Goods is an American sports equipment manufacturing company based in Town and Country, Missouri. Founded in 1887, Rawlings currently specializes in baseball and softball clothing and equipment, producing gloves, bats, balls, protective gear, batting helmets, uniforms, bags. Footwear includes sneakers, and sandals. The company also sells other accessories such as belts, wallets, and sunglasses. Former products manufactured by Rawlings included American football, basketball, soccer, and volleyball balls.
Berol is a former British stationery manufacturing company, based in Lichfield. The company, established in 1845, manufactured a wide range of products including writing implements and art materials. In 1995 it was acquired by Sanford L.P., a division of Newell Brands, becoming a subsidiary of it until the last factory closed in 2010. Since then, Berol survived as a brand of imported products.
Société Bic S.A., commonly called Bic and stylized as BiC, is a French manufacturing corporation based in Clichy, Hauts-de-Seine. It was founded in 1945 by Marcel Bich and produces stationery, lighters, and shavers.
EXPO mimio is a brand name of computer whiteboard capture devices marketed by Sanford Brands. EXPO mimio devices allow users to digitally capture whiteboard images and text.
The Blackwing 602 is a pencil that is noted for its soft, dark graphite, unique flat square ferrule and replaceable eraser. It was manufactured by the Eberhard Faber Pencil Company from 1934 to 1988, then by the Faber-Castell pencil company from 1988 to 1994 and by Sanford from 1994 to 1998. The pencil initially sold for 50 cents each. After it was discontinued single original pencils were found on eBay for over $40, with some older ones being sold for over $100. Originals are becoming increasingly rare. As of 2012 a different pencil using the same name is being manufactured by Palomino.
Kokuyo Camlin Ltd., formerly known as "Camlin Ltd.", is an Indian Multinational stationery manufacturing company based in Mumbai. The company shares profits with Kokuyo of Japan, which holds around 51% stake in Kokuyo Camlin after buying it in 2012.
Luxor International Private Ltd. is an Indian manufacturing company of stationery products based in Noida, India. Luxor manufactures and markets writing instruments and office products under its own brand, also selling Pilot, Parker, and Waterman pens in India. In the past, Luxor also marketed Paper Mate products.
Reynolds Pens is an Indian brand and a former American manufacturing company of writing instruments, mainly pens. Products commercialized under the Reynolds name include ballpoint, gel, rollerball, and fountain pens, and mechanical pencils.