Formerly | Fabbrica Italiana di Penne a Serbatoio Aurora |
---|---|
Type | Private |
Industry | Writing implements |
Founded | 1919Turin | in
Founder | Isaia Levi (financer) |
Headquarters | |
Products | Pens |
Website | aurorapen.it |
Aurora is an Italian manufacturer of fine writing instruments, fountain pens, paper and leather goods, founded in 1919 by wealthy textile merchant Isaia Levi. The company's products represent the first true Italian fountain pens and are still currently manufactured in their original factory in Turin, northern Italy. Aurora makes a number of small batch production pens, including the Aurora diamanté limited edition diamond embedded pen priced at around 1.46 million US Dollars. It is embedded with 2000 diamonds.
In 1919 immediately after the World War I, the company was founded as the "Fabbrica Italiana di Penne a Serbatoio - Aurora", with the financial support of Isaia Levi, in Turin, in 1919. [1]
Aurora began to produce fountain pens, first in black only, then adding several colors to its models. In 1929, Aurora started its expansion to other European countries, which led the company to increase its production and introduce new series. Due to the scarcity of gold during the World War II, the company replaced the material with a special alloy named "platiridio", produced and used in some economic models for students. [1]
In 1943, the Aurora factory was completely destroyed by a bomb attack. It forced the company to move to the North of the city. Four years later, the most well-known Aurora model, the "88", was launched. It was designed by Marcello Nizzolli with the aim to compete with the Parker 51. The Aurora 88 sold more than 5 million units all over the world, being in production until the 1970s. Moreover, it is considered the most successful Italian fountain pen. [2] A new 88 model would be produced in the 1990s, but its materials and characteristics were different, [1] appearing like a more conventional fountain pen and breaking with the Parker 51 resemblance showed in the original model of 1947. [3]
In 1954, the "Duo Cart" Aurora was launched. This pen, designed by Albe Steiner, was the first to introduce an ink cartridge to an Aurora model. The cartridge had the particularity of allowing a second cartridge to be linked to the first one by a metal tube, in which a ball was introduced. When the cartridge was empty, the ball moved making a clinking that allowed the student to know that one cartridge was already empty. [1]
Aurora was acquired by the Verona family. From then on, new models were launched, with the "Hastil" – designed by architect Marco Zanuso in 1969 – as the most relevant. This model achieved a huge success, with a copy permanently exhibited at the Museum of Modern Art of New York. It was made of steel, plastic and white gold. [4]
A fountain pen is a writing instrument that uses a metal nib to apply water-based ink to paper. It is distinguished from earlier dip pens by using an internal reservoir to hold ink, eliminating the need to repeatedly dip the pen in an inkwell during use. The pen draws ink from the reservoir through a feed to the nib and deposits the ink on paper via a combination of gravity and capillary action. Filling the reservoir with ink may be achieved manually, via the use of an eyedropper or syringe, or via an internal filling mechanism that creates suction or a vacuum to transfer ink directly through the nib into the reservoir. Some pens employ removable reservoirs in the form of pre-filled ink cartridges.
A pen is a common writing instrument that applies ink to a surface, usually paper, for writing or drawing. Early pens such as reed pens, quill pens, dip pens and ruling pens held a small amount of ink on a nib or in a small void or cavity which had to be periodically recharged by dipping the tip of the pen into an inkwell. Today, such pens find only a small number of specialized uses, such as in illustration and calligraphy. Reed pens, quill pens and dip pens, which were used for writing, have been replaced by ballpoint pens, rollerball pens, fountain pens and felt or ceramic tip pens. Ruling pens, which were used for technical drawing and cartography, have been replaced by technical pens such as the Rapidograph. All of these modern pens contain internal ink reservoirs, such that they do not need to be dipped in ink while writing.
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