Originally an industrial pigment supply company, Crayola soon shifted its focus to art products for home and school use, beginning with chalk, then crayons, followed later by colored pencils, markers, paints, modeling clay, and other related goods. All Crayola-branded products are marketed as nontoxic and safe for use by children. Most Crayola crayons are manufactured in the United States.[4]
Crayola LLC claims the Crayola brand has 99% name recognition in U.S. consumer households, and says its products are marketed and sold in over 80 countries.[5]
Crayola's founders Edwin Binney (left) and Charles Smith (right), c.1900
The company was founded as Binney & Smith Company by cousins Edwin Binney and Charles Smith[6] in New York City in 1885. Initial products were colorants for industrial use, including red iron oxide pigments used in barn paint and carbon black chemicals used for making tires black and extending their useful lifespan.[7] Binney & Smith's new process of creating inexpensive black colorants was entered into the chemistry industries competition at the 1900 Paris Exposition under the title "carbon gas blacks, lamp or oil blacks, 'Peerless' black" and earned the company a gold medal award in chemical and pharmaceutical arts.[8][9] Also in 1900, the company added production of slate school pencils. Binney's experimentation with industrial materials, including slate waste, cement, and talc, led to the invention of the first dustless white chalk, for which the company won a gold medal at the 1904 St. Louis World's Fair.[9]
Initially formed as a partnership, Binney & Smith incorporated in 1902, and in that year Binney & Smith developed and introduced the Staonal marking crayon. Then Edwin Binney, working with his wife, Alice Stead Binney, developed his own famous product line of wax crayons beginning on June 10, 1903,[10] which it sold under the brand name Crayola. The Crayola name was coined by Alice Binney who was a former schoolteacher. It comes from craie (French for "chalk") and ola for "oleaginous" or "oily."[9][11] The suffix "-ola" was also popular in commercial use at the time, lending itself to products such as granola (1886),[12]pianola (1901),[13]Victrola (1905),[14]Shinola (1907),[15] and Mazola (1911).[16] Crayola introduced its crayons not with one box, but with a full product line. By 1905, the line had expanded to offering 18 different-sized crayon boxes[17] with five different-sized crayons, only two of which survive today—the "standard size" (a standard sized Crayola crayon is 3+5⁄8in ×5⁄16in (92.1mm ×7.9mm)) and the "large size" (large sized Crayola crayons are 4in ×7⁄16in (102mm ×11mm)). The product line offered crayon boxes containing 6, 7, 8, 12, 14, 16, 18, 24, 28, or 30 different color crayons. Some of these boxes were targeted for artists and contained crayons with no wrappers, while others had a color number printed on the wrapper that corresponded to a number on a list of color names printed inside the box lid, but some boxes contained crayons with their color names printed on their wrappers.
The Rubens Crayola line, started in 1903,[18] was directly targeted at artists and designed to compete with the Raphael brand of crayons from Europe. The crayon boxes sold from five cents for a No.6 Rubens box containing six different-colored crayons to $1.50 for the No. 500 Rubens Special Artists and Designers Crayon box containing 24 different-colored, larger (4+1⁄4in ×1⁄2in (108mm ×13mm)) crayons.[19]
Rubens No. 500 box, c.1904–12
Original Munsell crayons box
The first two Gold Medal line 8-count boxes
No. 52 box, c.1939–44
In April 1904 at the St. Louis World's Fair, Binney & Smith won the Golden Medal for their An-Du-Septic dustless chalk.[20][21] Subsequently, Crayola used the opportunity to develop a new packaging strategy by emphasizing their gold medal on the front of many of their products and crayon boxes. This strategy turned out to be so successful and recognizable to their brand that they phased out nearly all of their other Crayola line box designs to adapt to the gold medal format, which appeared on their packaging for the next 50-plus years.
In 1905, the prototype offering of their new No. 8 crayon box (with eight crayons) featured a copy from the side of the medal with an eagle on it. This was changed to the other side of the medal with the 1904 date on it in Roman numerals.
Binney & Smith purchased the Munsell Color Company crayon product line in 1926, and inherited 22 new colors, 11 in the maximum and 11 in the middle hue ranges.[22][23] They retained the Munsell name on products such as “Munsell-Crayola” and “Munsell-Perma” until 1934, and then incorporated their colors into their own Crayola Gold Medal line of boxes.[24]
In 1939, Crayola, by combining its existing crayon colors with the Munsell colors, introduced its largest color assortment product to date; a "No. 52 Drawing Crayon 52 Color Assortment", which was retired by the 1944 price list.
In 1949, Crayola introduced the "Crayola No. 48" containing 48 color crayons in a non-hangable floor box.
Further expansion took place in 1958 with the introduction of the 64-color pack that included the company's first crayon sharpener built into the box.[25] The 64-color box was called "a watershed" moment in the history of the Crayola crayon by Smithsonian National Museum of American History curator David Shayt.[26][27]
In 1977, Binney & Smith acquired the rights to Silly Putty, a stretchy, bouncy silicon rubber compound.[28] Crayola markers were introduced in 1978 to coincide with the 75th anniversary of Crayola crayons. In 1984, the company was acquired by Hallmark Cards, a privately held corporation. Colored pencils and a line of washable markers were added in 1987.[7]
In August 1997, Crayola collaborated with Alliance Atlantis and the entertainment arm of Hallmark Cards to release three direct-to-video adaptations of famous children's novels under the name Crayola Kids Adventures.
In 2011, My First Crayola was launched. Products include triangular crayons and flat-tipped markers.
In 2015, Crayola announced "Color Escapes" for adults to help them relieve stress. The kit includes four collections, such as geometric, garden, natural, and kaleidoscope.[29]
Crayons
Crayons
First version of the Crayola No. 64 box
64-crayon pack sporting built-in sharpener
Crayola telescoping 150 crayon tower
Crayola 120 count box from 2016
Crayola crayon packs vary in package counts of just a few crayons sold to establishments such as hotels and restaurants, to hand out to their young guests,[30] to 832-crayon "Classpack" bulk boxes marketed to schools.[31] The colors contained in a package have ranged from two to 200 (although a 200-color package includes "special effect" crayons such as glitters, neons, etc).
The most common retail packages are multiples of eight, with 8, 16, 24, 48, 64, 96 and 120 packs being marketed today.[32][33][34] A 150-crayon pack featuring a plastic telescope-like case was introduced in 2006, and includes 118 regular color crayons, 16 glitter crayons, and 16 "Metallic FX" crayons, as well as a built-in sharpener at the apex of the tower.[35] This was succeeded by a 152-crayon set in a plastic yellow carrying case in 2013, with all the colors from the 150-crayon set plus the standard colors Piggy Pink and Blue Bell.
As the size of Crayola crayon packs increased from the original 1903 crayon packs, the variety of colors available has also increased—reaching 120 colors by 1998. Since 1998, new colors have been added, but always replacing existing colors. In all, 60 colors have been retired, bringing the total number of regular colors produced to 180. On March 31, 2017, Crayola announced that Dandelion would be retired. On September 14, 2017, the replacement color "Bluetiful" was announced.[36] The color is reportedly a new hue realized after experiments done at Oregon State University. It was discovered while scientists were experimenting with electronics.[37]
According to Crayola, they currently manufacture 120 standard crayon colors which are all included in the regular 120-count box.[38] This does not include specialty crayons like the Metallic FX, Gel FX and the glitter crayons, but does include fluorescent crayons.
Colors chart
The colors in the box below come in the packs of 8, 16, and 24:
8 pack (as of 1903)
+8 = 16 pack (as of 1930)
+8 = 24 pack (until October 2017)
Red
Orange
Carnation Pink
Red Orange
Violet Red
Scarlet
Yellow
Green
Yellow Orange
Yellow Green
Green Yellow
Cerulean
Blue
Violet (Purple)
Blue Green
Blue Violet
Dandelion
Indigo
Brown
Black
Red Violet
White
Apricot
Gray
Thirteen of 50 officially retired Crayola crayon colors
In 2020, Crayola introduced a new line of 24 colors named "Colors of the World" to reflect nearly 40 skin tones of people around the world. The box of these crayons included a gradient skin tone label, and for the first time color names were written in French, English, and Spanish.[39]
Cultural impact
The SmithsonianNational Museum of American History maintains a collection of Crayola crayons founded by an original 64-color box donated by Binney & Smith in 1998. The collection now includes more than 300 boxes of crayons.[26]
The Crayola crayon was inducted into the National Toy Hall of Fame as a founding member at its inception.
Crayola has been featured in segments from the popular children's shows Sesame Street[40] and Mister Rogers' Neighborhood, with the official 100 billionth crayon molded by Fred Rogers himself in February 1996 at the plant in Easton.[41]
The stamp is part of the 1900s decade sheet of the Celebrate the Century souvenir sheet series, and was designed by Carl Herrman, illustrated by Richard Waldrep and printed by Ashton-Potter USA using the offset/intaglio process.[43]
Crayola color census 2000
In 2000, Crayola held the "Crayola Color Census 2000" promotion in which Americans were asked to vote for their favorite Crayola crayon color. Celebrity entrants George W. Bush chose "Blue Bell", Tiger Woods chose "Wild Strawberry", and Courteney Cox chose "Red".[44] Overall, "Blue" came in first, with "Cerulean" second, and "Purple Heart" third.[45]
Crayola Experience
Left: Crayola Experience in downtown Easton, Pennsylvania. Right: The "World's Largest Crayon" was made in 2003 from 123,000 used or broken blue crayons donated by people from across the USA. This was a world record until 2017 when Crayola made a larger crayon using the new color, bluetiful.[46]
Originally opening as the Crayola Factory, the Crayola Experience is located at 30 Centre Square, Easton, Pennsylvania, at Two Rivers Landing. Open to the public, the Crayola Experience is a roomy, crayon-centric warehouse including events, a café, a store, attractions, some familiarizing guests, and Crayola's history with products.[47]
A "discovery center" was built that showcases the manufacturing process of crayons. There is also a "Crayola Hall of Fame" in which the retired crayon colors are displayed.[48]
The Crayola Experience was featured in a Food Network episode of Dinner: Impossible. A dinner was held for 150 employees of the Crayola Experience to celebrate the 50th anniversary of the 64-box of crayons. Chef Michael Symon's mission was to create an eight-course tasting menu for this event, where all eight items of the menu had to match eight randomly chosen Crayola crayon colors.[49]
On October 11, 2003, the Experience unveiled "The World's Largest Crayon", a 15-foot-long (4.6m) crayon weighing 1,500 pounds (680kg), as part of its celebration of 100 years of Crayola crayons. The giant crayon, 16 inches (410mm) in diameter, is blue, and was made of leftover crayon bits ("leftolas") sent in by children across the United States.[50]
Although marketed to children and amateur artists, several professional artists have specialized in using Crayola crayons as their primary medium. Don Marco, who works with Crayola crayons and construction paper, is one of the better known crayon artists, having sold over one million prints of his original artworks.[53]
Other products
A selection of Crayola products for sale at a New York City art supply store, July 2009
Crayola LLC produces a broad range of products other than their famous crayons under the Crayola brand name. These include colored pencils, markers, inks and paints, modeling clays, coloring books, and artists' tools. As with all Crayola products, these are all marketed as non-toxic and safe for use by children.[54]
Binney & Smith acquired the Liquitex corporation, a producer of fine art supply products, in 1964, but sold it to the Colart company in 2000.[56]
Silly Scents
Silly Scents is a line of scented crayons, markers, colored pencils, clay and paint.
Staonal
Marketed as a general (non-coloring)-use crayon for industrial purposes, Staonal was developed in 1902 and still continues as of 2018[update].
Scribble Scrubbie Pets
Scribble Scrubbie Pets are animal figurines that can be written on with washable markers. Various 'digital pets' are available using the Scribble Scrubbie Pets App.
Crayola Studios
On August 3, 2023, Crayola launched a studio division that will produce content for kids and families. Victoria Lozano, Crayola’s executive VP marketing, will oversee the division.[57]
In 2021, Kellogg's and Crayola teamed up to create a fruit-flavored cereal with a coloring book on the box. Kellogg's Crayola Jazzberry Cereal are rainbow-colored corn puffs, and the package included access to a digital pet in the Scribble Scrubbie Pets App.[61]
Christmas lights
In the 1996–1997 season, Crayola produced Christmas lights using its name with colors such as pink, orange, blue, gold, green, red, and more.[62]
Manufacturing
Crayola has manufacturing plants in Forks Township, Pennsylvania; Bethlehem, Pennsylvania; Lindsay, Ontario; and Mexico City. The colored pencils are made by Faber-Castell in Brazilian plants.
Related Research Articles
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Silly Putty is a toy containing silicone polymers that have unusual physical properties. It can flow like a liquid, bounce and can be stretched or broken depending on the amount of physical stress to which it is subjected. It contains viscoelastic liquid silicones, a type of non-Newtonian fluid, which makes it act as a viscous liquid over a long period of time but as an elastic solid over a short time period. It was originally created during research into a potential rubber substitutes for use by the United States in World War II.
Fuchsia is a vivid pinkish-purplish-red color, named after the color of the flower of the fuchsia plant, which was named by a French botanist, Charles Plumier, after the 16th-century German botanist Leonhart Fuchs.
Lavender is a light shade of purple or violet. It applies particularly to the color of the flower of the same name. The web color called lavender is displayed adjacent—it matches the color of the palest part of the flower; however, the more saturated color shown as floral lavender more closely matches the average color of the lavender flower as shown in the picture and is the tone of lavender historically and traditionally considered lavender by average people as opposed to website designers. The color lavender might be described as a medium purple, a pale bluish purple, or a light pinkish-purple. The term lavender may be used in general to apply to a wide range of pale, light, or grayish-purples, but only on the blue side; lilac is pale purple on the pink side. In paints, the color lavender is made by mixing purple and white paint.
Cerise is a deep to vivid reddish pink.
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Red-violet refers to a rich color of high medium saturation about 3/4 of the way between red and magenta, closer to magenta than to red. In American English, this color term is sometimes used in color theory as one of the purple colors—a non-spectral color between red and violet that is a deep version of a color on the line of purples on the CIE chromaticity diagram.
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Edwin Binney was an American entrepreneur and inventor, who created the first dustless white chalk, and along with his cousin C. Harold Smith, was the founder of handicrafts company Binney & Smith, which marketed his invention of the Crayola crayon. The Binney family lived in Old Greenwich, Connecticut, as well as Fort Pierce, Florida.
The following is a partial timeline of Crayola's history. It covers the Crayola brand of marking utensils, as well as the history of Binney & Smith, the company that created the brand and is currently a subsidiary of Hallmark Cards known as Crayola LLC.
The Munsell Color Company was founded by Albert H. Munsell in 1917 with two other stockholders, Arthur Allen and Ray Greenleaf. It was located at Boston, Massachusetts. This company was manufactured to carry on business by publishing books, selling color supplies for schools such as crayons, water colors, paper colors and school supplies and to teach the principles of Munsell Color System. After the death of Albert H. Munsell, his son, Alexander Ector Orr Munsell, was convinced to take over the company and reorganized it, renamed as the Munsell Color Foundation. The Munsell Color Foundation moved to New York for educational purposes and established the Munsell Research Laboratory which was funded by the Munsell family. A few years later, the Munsell Color Foundation and the Laboratory moved to Baltimore, Maryland, to be close to the National Bureau of Standards and Johns Hopkins University. Alexander Munsell contributed his times attending to Johns Hopkins University and under the guidance from I. G. Priest, in order for Alexander continuing researching on his father's works. In 1983, the Foundation trustees had voted to close Munsell Color Foundation and donated to Rochester Institute of Technology, from which it created the Munsell Color Science Laboratory.
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Varieties of the color red may differ in hue, chroma or lightness, or in two or three of these qualities. Variations in value are also called tints and shades, a tint being a red or other hue mixed with white, a shade being mixed with black. A large selection of these various colors are shown below.
The color magenta has notable tints and shades. These various colors are shown below.
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A colored pencil, coloured pencil, map pencil, pencil crayon, or coloured/colouring lead is an art medium constructed of a narrow, pigmented core encased in a wooden cylindrical case. Unlike graphite and charcoal pencils, colored pencils' cores are wax- or oil-based and contain varying proportions of pigments, additives, and binding agents. Water-soluble (watercolor) pencils and pastel pencils are also manufactured as well as colored cores for mechanical pencils.
A metallic color is a color that appears to be that of a polished metal. The visual sensation usually associated with metals is its metallic shine. This cannot be reproduced by a simple solid color, because the shiny effect is due to the material's brightness varying with the surface angle to the light source. In addition, there is no mechanism for showing metallic or fluorescent colors on a computer without resorting to rendering software which simulates the action of light on a shiny surface. Consequently in art and in heraldry one would normally use a metallic paint that glitters like a real metal.
Since the introduction of Crayola drawing crayons by Binney & Smith in 1903, more than two hundred colors have been produced in a wide variety of assortments. The line has undergone several major revisions, notably in 1935, 1949, 1958, and 1990. Numerous specialty crayons have also been produced, complementing the basic Crayola assortment.
Colin M. Snedeker was a British-born American chemist best known as the inventor of the first washable crayons. Snedeker developed the washable crayon while working as a chemist for Binney & Smith, which was the parent company of Crayola crayons at the time, in response to complaints from parents and consumers. He won the patent for the washable solid marking composition utilized in the crayons in 1990. He also developed products for Kiwi shoe polish and DuPont.
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