Liquitex

Last updated
Liquitex
FormerlyPermanent Pigments Company
Type Private
Industry Art materials
Founded1955;67 years ago (1955)
FounderHenry Levison
Headquarters,
Area served
Worldwide
Products Acrylic paints
Parent Colart [1]
Website liquitex.com

Liquitex is a US company that supplies art materials, focusing exclusively on the development, manufacture and distribution of acrylic paints. Founded by Henry Levison as "Permanent Pigments" in 1955, the company created the first water-based acrylic gesso. That same year, Levison decided to reorganize the company under the name "Liquitex". In 1956, the company starting selling water-based "Soft Body" acrylic paints. In 1963, "Heavy Body" paints were available with a thicker consistency. The company offers the largest number of acrylic paint products in the world. [2] [3] [4]

Contents

History

Liquitex was developed by the Permanent Pigments Company, established in 1933 by Henry Levison. Permanent Pigments was a small, family-owned business located in Cincinnati that focused on developing oil paint.

In 1955, Levison developed a quick-drying, water-emulsified acrylic polymer resin. In selecting a name for the new product, Levison chose "Liquitex" as a portmanteau of "liquid" and "texture". The name was based on the character of the medium, which was a liquid base, quick drying and easily used to create texture in artwork. [2]

In 1950, Henry Levison, along with other professionals in the art materials industry, established the National Art Materials Trade Association, now known as the International Art Materials Trade Association. It was the first trade organization in the world that focused on promoting and sustaining the manufacture, distribution, sales, and training in the use of art materials. [2]

In 1964, Binney & Smith acquired the Liquitex brand, eventually selling it in 2000 to its present owner, Colart. [1] [5]

Products

ProductOptions
PaintsLiquitex Professional Paint Markers
Liquitex Professional Spray Paint
Liquitex Professional Soft Body Acrylic Paint
Liquitex Professional Heavy Body Acrylic Paint
Liquitex Professional Acrylic Ink!
Liquitex Basics
Liquitex Basics Matt
MediumsGesso
Fluid mediums
Gel mediums
Effects mediums
Additive mediums
Removable and non-removable varnishes
BrushesProfessional brushes
Professional knives
Basics brushes

Notable adopters of acrylics

Helen Frankenthaler and Andy Warhol were early adopters of Liquitex acrylic paints. David Hockney switched from oils to acrylics after Liquitex made a less liquid medium in 1963 (High Viscosity Artist Color). [6]

Liquitex is used by mural artists like Thomas Hart Benton. Abstract expressionist artist Robert Motherwell switched to acrylic paints due to his use of large amounts of black, a color that (as oil paint) takes an especially long time to dry. He continued to use oil paint for some work, but mostly used acrylics after the mid-1960s.[ citation needed ]

Related Research Articles

Acrylic paint Water resistant paint type

Acrylic paint is a fast-drying paint made of pigment suspended in acrylic polymer emulsion and plasticizers, silicone oils, defoamers, stabilizers, or metal soaps. Most acrylic paints are water-based, but become water-resistant when dry. Depending on how much the paint is diluted with water, or modified with acrylic gels, mediums, or pastes, the finished acrylic painting can resemble a watercolor, a gouache, or an oil painting, or have its own unique characteristics not attainable with other media.

Oil painting Process of painting with pigments that are bound with a medium of drying oil

Oil painting is the process of painting with pigments with a medium of drying oil as the binder. It has been the most common technique for artistic painting on wood panel or canvas for several centuries, spreading from Europe to the rest of the world. The advantages of oil for painting images include "greater flexibility, richer and denser colour, the use of layers, and a wider range from light to dark". But the process is slower, especially when one layer of paint needs to be allowed to dry before another is applied.

Paint Pigment applied over a surface that dries as a solid film

Paint is any pigmented liquid, liquefiable, or solid mastic composition that, after application to a substrate in a thin layer, converts to a solid film. It is most commonly used to protect, color, or provide texture. Paint can be made in many colors—and in many different types. Paint is typically stored, sold, and applied as a liquid, but most types dry into a solid. Most paints are either oil-based or water-based and each has distinct characteristics. For one, it is illegal in most municipalities to discard oil-based paint down household drains or sewers. Clean-up solvents are also different for water-based paint than they are for oil-based paint. Water-based paints and oil-based paints will cure differently based on the outside ambient temperature of the object being painted Usually, the object being painted must be over 10 °C (50 °F), although some manufacturers of external paints/primers claim they can be applied when temperatures are as low as 2 °C (35 °F).

Crayon Stick made up of pigmented wax, used for writing or drawing

A crayon is a stick of pigmented wax used for writing or drawing. Wax crayons differ from pastels, in which the pigment is mixed with a dry binder such as gum arabic, and from oil pastels, where the binder is a mixture of wax and oil.

Gouache Type of paint

Gouache, body color, or opaque watercolor, is a water-medium paint consisting of natural pigment, water, a binding agent, and sometimes additional inert material. Gouache is designed to be opaque. Gouache has a considerable history, having been used for at least twelve centuries. It is used most consistently by commercial artists for posters, illustrations, comics, and other design work.

Crayola American corporation

Crayola LLC, formerly the Binney & Smith Company, is an American manufacturing company specializing in art supplies. It is known for its brand Crayola and best known for its crayons. The company is headquartered in Forks Township, Pennsylvania in the Lehigh Valley region of the state. Since 1984, Crayola has been a wholly owned subsidiary of Hallmark Cards.

Watercolor painting Type of painting method using water-based solutions

Watercolor or watercolour, also aquarelle, is a painting method in which the paints are made of pigments suspended in a water-based solution. Watercolor refers to both the medium and the resulting artwork. Aquarelles painted with water-soluble colored ink instead of modern water colors are called aquarellum atramento by experts. However, this term has now tended to pass out of use.

Varnish Transparent hard protective finish or film

Varnish is a clear transparent hard protective coating or film. It is not a stain. It usually has a yellowish shade from the manufacturing process and materials used, but it may also be pigmented as desired, and is sold commercially in various shades.

Magna (paint)

Magna is the brand name of an acrylic resin paint, developed by Leonard Bocour and sold by Bocour Artist Colors, Inc. in 1947. It is somewhat different from modern acrylic paint, as it is composed of pigments ground in an acrylic resin brought into emulsion through the use of solvents. Magna paint has more of a shine to it than most modern acrylic paint, a glossier finish. In 1960, Bocour Artist Colors developed a water-borne acrylic paint named Aqua-Tec. Modern acrylic paint is water-soluble, while Magna is miscible with turpentine or mineral spirits, though both can dry rapidly to a matte or glossy finish. It was used by artists such as Barnett Newman, Morris Louis, and Roy Lichtenstein. Roy Lichtenstein used magna with oil paints.

Enamel paint Paint with a glossy finish that dries hard.

Enamel paint is paint that air-dries to a hard, usually glossy, finish, used for coating surfaces that are outdoors or otherwise subject to hard wear or variations in temperature; it should not be confused with decorated objects in "painted enamel", where vitreous enamel is applied with brushes and fired in a kiln. The name is something of a misnomer, as in reality, most commercially available enamel paints are significantly softer than either vitreous enamel or stoved synthetic resins, and are totally different in composition; vitreous enamel is applied as a powder or paste and then fired at high temperature. There is no generally accepted definition or standard for use of the term "enamel paint", and not all enamel-type paints may use it.

Oil paint Type of slow-drying paint

Oil paint is a type of slow-drying paint that consists of particles of pigment suspended in a drying oil, commonly linseed oil. The viscosity of the paint may be modified by the addition of a solvent such as turpentine or white spirit, and varnish may be added to increase the glossiness of the dried oil paint film. Oil paints were first used in Asia as early as the 7th century AD and can be seen in examples of Buddhist paintings in Afghanistan. Oil-based paints made their way to Europe by the 12th century and were used for simple decoration, but oil painting did not begin to be adopted as an artistic medium there until the early 15th century. Common modern applications of oil paint are in finishing and protection of wood in buildings and exposed metal structures such as ships and bridges. Its hard-wearing properties and luminous colors make it desirable for both interior and exterior use on wood and metal. Due to its slow-drying properties, it has recently been used in paint-on-glass animation. The thickness of the coat has considerable bearing on the time required for drying: thin coats of oil paint dry relatively quickly.

Water-miscible oil paint is oil paint either engineered or to which an emulsifier has been added, allowing it to be thinned and cleaned up with water. These paints make it possible to avoid using, or at least reduce volatile organic compounds such as turpentine that may be harmful if inhaled. Water-miscible oil paint can be mixed and applied using the same techniques as traditional oil-based paint, but while still wet it can be removed from brushes, palettes, and rags with ordinary soap and water. One of the ways its water solubility comes from is the use of an oil medium in which one end of the molecule has been engineered to be hydrophilic and thus bind loosely to water molecules, as in a solution. This type of paint is different to those that are engineered to enable cleaning of brushes and application equipment in water but are not in themselves water reducible.

Sennelier is a French manufacturing company of art materials, mostly famous for its hand selected pigments. The company produces a wide range of paint products, including acrylic, oil, watercolor, gouache, oil and soft pastel, india ink, tempera, and other media.

A glaze is a thin transparent or semi-transparent layer on a painting which modifies the appearance of the underlying paint layer. Glazes can change the chroma, value, hue and texture of a surface. Glazes consist of a great amount of binding medium in relation to a very small amount of pigment. Drying time will depend on the amount and type of paint medium used in the glaze. The medium, base, or vehicle is the mixture to which the dry pigment is added. Different media can increase or decrease the rate at which oil paints dry.

Wash (visual arts) A background in an artwork created by applying dilute colour

A wash is a term for a visual arts technique resulting in a semi-transparent layer of colour. A wash of diluted ink or watercolor paint applied in combination with drawing is called pen and wash, wash drawing, or ink and wash. Normally only one or two colours of wash are used; if more colours are used the result is likely to be classified as a full watercolor painting.

Automotive paint Coloring and resistance to corrosion of cars

Automotive paint is paint used on automobiles for both protective and decorative purposes. Water-based acrylic polyurethane enamel paint is currently the most widely used paint for reasons including reducing paint's environmental impact.

The following is a partial timeline of Crayola's history. It covers the Crayola brand of marking utensils, as well as the history of Binney & Smith, the company that created the brand and is currently a subsidiary of Hallmark Cards known as Crayola LLC.

Acrylic painting techniques are different styles of manipulating and working with polymer-based acrylic paints. Acrylics differ from oil paints in that they have shorter drying times and are soluble in water. These types of paint eliminate the need for turpentine and gesso, and can be applied directly onto canvas. Aside from painting with concentrated color paints, acrylics can also be watered down to a consistency that can be poured or used for glazes.

Conservation and restoration of paintings

The conservation and restoration of paintings is carried out by professional painting conservators. Paintings cover a wide range of various mediums, materials, and their supports. Painting types include fine art to decorative and functional objects spanning from acrylics, frescoes, and oil paint on various surfaces, egg tempera on panels and canvas, lacquer painting, water color and more. Knowing the materials of any given painting and its support allows for the proper restoration and conservation practices. All components of a painting will react to its environment differently, and impact the artwork as a whole. These material components along with collections care will determine the longevity of a painting. The first steps to conservation and restoration is preventive conservation followed by active restoration with the artist's intent in mind.

Colart, or the Colart Group, is a large international supplier of art materials, with subsidiaries and brands such as Winsor & Newton, Liquitex and Lefranc & Bourgeois. The group's head office is situated in London.

References

  1. 1 2 "Brands". ColArt. Archived from the original on 2012-09-15. Retrieved 2012-09-01.
  2. 1 2 3 "About Us". Liquitex. Archived from the original on 2016-03-15. Retrieved 2012-09-01.
  3. "How Good are Liquitex Heavy Body Acrylic Paints?". Acrylicpaintreview.com. Archived from the original on 2012-07-22. Retrieved 2012-09-01.
  4. Anna Brunt. "Product launch | Digital agency london | Drupal development London". Catchdigital.com. Retrieved 2012-09-01.
  5. "Company History: Since 1903 the Binney & Smith Crayola brand continues to grow, with new products based on value, technical innovation, high quality, consumer satisfaction, and of course, colour and fun!". Crayola.co.uk. Archived from the original on 2013-01-03. Retrieved 2012-09-01.
  6. Ball, Philip. Bright Earth: Art and the Invention of Color, Issue 7432, University Of Chicago Press; first edition, April 15, 2003. ISBN   978-0226036281