Mr. Coffee

Last updated
Mr. Coffee
Company type Subsidiary
Founded1970;54 years ago (1970) in Cleveland, Ohio U.S. [1]
Founder Samuel Glazer
Vincent Marotta
Cleveland, Ohio
United States
Products coffee makers, espresso makers, iced tea makers
Parent Newell Brands

Mr. Coffee is a brand of automatic drip-brew kitchen coffee machines and other kitchen appliances owned by Newell Brands. Founded in the early 1970s to make a pioneering coffeemaker, Mr. Coffee established itself as the industry's top-selling brand through a promotional relationship with former New York Yankee great Joe DiMaggio, a Major League Baseball Hall of Famer held in high regard by that era's consumers. [2] It subsequently expanded into other kitchen products, such as a related tea maker, juicer, and food dehydrator, and integrated wireless technology into a "smart" version of its coffeemaker. [3] Mr. Coffee is a registered trademark. [3]



Mr coffee-1970.svg
Mr. Coffee logo used from 1970 to 2015
A typical Mr. Coffee machine in 2020 Mr. Coffee machine.jpg
A typical Mr. Coffee machine in 2020

Vincent Marotta and Samuel Glazer founded a company in Cleveland, Ohio [4] focused on coffee delivery called North American Systems (NAS) in the early 1970s. [5] At this time, Marotta had an idea to create an automatic drip coffeemaker. Marotta and Glazer hired two former Westinghouse engineers, Edmund Abel and Edwin Schulze, to engineer the idea. [6] [7] In 1972, the Mr. Coffee brand drip coffeemaker was made available for home use. [8] Prior to this machine, coffee was primarily made in a percolator, which combined the ground coffee and water together throughout the brewing process. Wide variation in both heat source temperature and how long individual users allowed the percolation cycle to go on often resulted in bitter and burned tasting coffee.

The new Mr. Coffee machine placed only the water in a reservoir above the pot, where it was heated by an electrical element and allowed to gravity "drip" freely through the basket of ground coffee and into a carafe below. This process, which controlled both temperature and duration, produced a much more uniform brewing cycle, resulting in a consistent, fresh flavor. Later units use a thermosyphon (which employs the same thermodynamic principle that drives geysers) to raise boiling water from a reservoir aside the pot up a lift tube, then down through the grounds.

In either system, only the water is ever in direct contact with the heating element, never brewing or brewed coffee.

In 1973, Marotta convinced highly-regarded Hall of Fame baseball player Joe DiMaggio [9] to become an advertising spokesman for the brand. The coffee maker sold more than one million units by April 1974. [10]

A succession of products from 1992 to 1995 — the Potato Perfect, the Mr. Coffee Juicer, Food Dehydrator by Mr. Coffee, Bread maker by Mr. Coffee, and Mrs. Tea Hot Tea Maker [11] — contributed about one-third of Mr. Coffee's total annual sales of $174 million by 1995.


In the 1980s, Mr. Coffee endured a leveraged buyout and two significant changes in ownership before being acquired by Health O Meter Products, Inc. (eventually known as Signature Brands USA) in 1994. [12] In 1998, Sunbeam Corporation (eventually known as American Household, Inc.) purchased Signature Brands. In January 2005, Jarden acquired American Household, Inc. [13] In 2015 Jarden was acquired by Newell-Rubbermaid, which changed its name to Newell Brands, the current owner of the Mr. Coffee brand.

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Samuel Lewis Glazer was an American businessman, investor, and philanthropist. Glazer founded North American Systems with his business partner, Vincent Marotta Sr. and the two also co-developed Mr. Coffee, one of the first automatic drip coffee makers to be introduced to the American consumer market. Through their firm, Glazer and Marotta hired the engineers, Edmund Abel and Erwin Schulze of Westinghouse, whose research produced the first Mr. Coffee machines.

Edmund Angel Abel, Jr. was an American engineer and inventor who designed and patented the heating element for Mr. Coffee, one of the first automatic drip coffee makers to be introduced to the American consumer market. Mr. Coffee, which was first sold in 1972, soon became the dominant coffeemaker in the United States, reaching sales of approximately $150 million by the late 1970s. Abel's invention, the heating element, brewed a milder coffee than traditional methods, largely replaced the percolator in American homes. Home Furnishings News listed Mr. Coffee as one of the most important household consumer products introduced in the previous seventy-five years in a list published in 2002. Prior to his work on the coffeemaker, he held patents in film developing and aviation. Despite his role in the invention of the Mr. Coffee machine, Abel did not drink coffee.

Vincent George Marotta Sr. was an American businessman, investor and philanthropist. He was the co-creator of Mr. Coffee, one of the first automatic drip coffee makers to be introduced to the American consumer market. Marotta, who conceived the idea for the Mr. Coffee machine, developed it with his business partner, Samuel Glazer, to replace the slower, more challenging percolator for use in homes. Marotta and Glazer began marketing Mr. Coffee in 1972. Marotta, who was responsible for much of the company's marketing as chairman and CEO, recruited Joe DiMaggio to appear in a series of Mr. Coffee television commercials. By 1979, just seven years after its launch, sales of Mr. Coffee accounted for 50% of the U.S. consumer coffee maker market at $150 million.


  1. "Here’s to Mr. Coffee, Known to Some as Sam", The New York Times, March 21, 2012
  2. Kim, Susanna (August 4, 2015). "How Mr. Coffee Inventor Convinced Joe DiMaggio to Be Pitchman". ABC News. Retrieved June 1, 2023.
  3. 1 2 "Belkin and Jarden Announce Availability of the Mr. Coffee® Smart Coffee Maker Enabled with WeMo®,, November 10, 2014
  4. About Mr. Coffee Archived 2011-09-24 at the Wayback Machine at
  5. "Replacement Carafe Net: History of Mr. Coffee Coffeemakers".
  6. NAS hires engineers at
  7. "North American Systems, Inc.". The Encyclopedia of Cleveland History. Case Western Reserve University. 20 June 1997. Retrieved 29 May 2012.
  8. Mr. Coffee History Archived 2011-10-17 at the Wayback Machine at
  9. "Mr. Coffee and Joltin' Joe DiMaggio". 29 October 2005. Retrieved 15 August 2015.
  10. "A History Of The Mr Coffee Brand – TheCommonsCafe" . Retrieved 2023-02-06.
  11. Mrs. Tea Introduction Archived 2011-10-17 at the Wayback Machine at
  12. Detailed Company History at
  13. Jarden acquisitions at

Further reading