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Company type | Public |
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Industry | Home appliances |
Founded | January 11, 1932 |
Headquarters | Alexandria, New South Wales, Australia |
Area served | Worldwide |
Key people | Jim Clayton (CEO) |
Revenue | ![]() |
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Total assets | ![]() |
Total equity | ![]() |
Website | brevillegroup.com |
Breville Group Limited, or simply Breville, is an Australian multinational manufacturer and marketer of home appliances, headquartered in Alexandria, an inner suburb of Sydney, New South Wales, Australia. The company's brands include Breville, Sage, Kambrook, Baratza, and LELIT. Breville markets its products worldwide using its namesake Breville brand, except in Europe, where the Sage brand is used. [2]
Breville is best known for its home appliances, specifically blenders, coffee machines, toasters, kettles, microwaves and toaster ovens. [3] As of 2016 [update] , the company also manufactured "Creatista" coffee machines for Nespresso, and distributed other Nespresso products in Australia, New Zealand and the USA and Canada, including the "Inissia", "Vertuo" and "Citiz" series of machines. [4]
The company was established in 1932, by Bill O’Brien and Harry Norville, who combined their two surnames to form the company name. The company originally manufactured radios. During World War II, it made mine detectors. By 1953, the radio business had been taken over by A.W. Jackson Industries Pty. Ltd., which manufactured radiograms and, later, television sets under the Breville brand. [5] In the 1960s, Breville turned its attention to manufacturing kitchen appliances. [6]
The O'Brien family continued developing the Breville business for three generations, with Bill's son, John, setting up the Breville Research and Development centre in the late 1960s, and his daughter, Barbara, running the marketing department throughout the 1990s. John O'Brien continued to lead many product development initiatives for the Breville brand until his death in December 2003. Breville's R&D team has taken out over 100 active patents and has been awarded more than 40 international design awards. In 1974, Breville released the toasted sandwich maker, which was a huge success, selling 400,000 units in its first year, and making the Breville brand a household name in Australia. Soon after this, the Breville toasted sandwich maker was launched in New Zealand and the United Kingdom, where it was met with similar success. [7]
Breville has been listed on the Australian Securities Exchange since 1999, [8] and in 2016 relocated its headquarters to a new purpose-built 48,437 sq ft building in the Sydney suburb of Alexandria. [9]
The company was founded in 1957 as Housewares International Limited, and imported homeware products. [10] In 2001, Housewares International bought the Breville companies in Australia, New Zealand and Hong Kong. That acquisition resulted in the group shifting its focus to the electrical business and it ceased operating its Australian homewares and cleaning businesses in March 2007.
In 2008, Housewares International Limited officially changed its name to the Breville Group Limited. [11] The Breville Group Limited also owns the Kambrook and Sage brands. [12] It markets most of its product under the Sage brand in the UK and Europe, since the Breville brand is owned by the unrelated Newell Brands company in the UK.
Other brands include, Ronson, Solis, Gastroback, Stollar, Catler, Bork and Riviera&Bar. [13] [14]
Breville trades in over 70 countries, [22] including China, Brazil, South Africa and Mexico. [23] In 2002, the Breville brand was launched in Canada and the United States.
Krups is a German kitchen appliance manufacturer. It is part of the Groupe SEB. It is named after its founder, Robert Krups.
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De'Longhi S.p.A. is an Italian small appliance manufacturer based in Treviso, Italy.
Russell Hobbs is a British manufacturer of household appliances. Formed in 1952 by William Russell and Peter Hobbs, it became the primary kettle maker in the United Kingdom marketplace in the 1960s. Subjected to many corporate acquisitions through its history, its head office is currently sited in Failsworth, England, having moved its manufacturing operation to East Asia.
Simpson was a manufacturer of household appliances based in Adelaide, Australia. It now exists as a brand within the Electrolux Australia group.
Kleenmaid is an Australian owned domestic appliance brand that was originally established in 1984. In 2009 it was acquired by the private equity group Compass Capital Partners who relaunched it to the public in 2012 with a newly developed Black Krystal range of appliances and a new logo.
Landers, Frary & Clark was a housewares company based in New Britain, Connecticut. The firm traced its origins to 1842, when George M. Landers and Josiah Dewey entered into a partnership named Dewey and Landers, which manufactured various metal products. Eventually, the company was reorganized as Landers, Frary & Clark in 1862. The firm produced a variety of household products and appliances, including many electric appliances. Some of Landers, Frary & Clark's most successful products included the Universal Bread Maker, the Universal Food Chopper, and the Coffee Percolator. In 1965, the majority of the Landers, Frary & Clark was taken over by the J.B. Williams Company of New York, the food chopper division was acquired by the Union Manufacturing Company, and the electrical appliance operations was purchased by General Electric.
Salter is a British housewares brand. Established in 1760, Salter has been developing precision products for over 260 years. Salter develops and sells products that span a wide range of core product categories, including scales, electricals, cookware and countertop. It is a market leader in kitchen and bathroom scales and one of the UK’s oldest consumer brands. It was acquired by Manchester-based consumer goods giant Ultimate Products in 2021, after they had previously licensed the brand for cookware and kitchen electrical goods since 2011.
Alba was a British consumer electronics brand used for budget electronics. Its origins date to the 1910s when it became active in the radio and TV industry. Under new ownership in the 1980s, its parent company was known as Alba plc and it owned and marketed numerous other brands, including Bush. The Alba group later also consisted of Goodmans, Grundig, and home appliance brands such as Breville. Alba was bought by the Home Retail Group, the parent company of the retailer Argos in 2008, who in turn was taken over by J Sainsbury plc in 2016. The Alba brand was quietly dropped by Sainsbury's in 2022 and replaced by its more upmarket sister brand Bush.
Nestlé Nespresso S.A., trading as Nespresso, is an operating unit of the Nestlé Group, based in Vevey, Switzerland. Nespresso machines brew espresso and coffee from coffee capsules, a type of pre-apportioned single-use container, or reusable capsules (pods), of ground coffee beans, sometimes with added flavorings. Once inserted into a machine, the capsules are pierced and processed. Water is then forced against a heating element at high pressure meaning that only the quantity for a single cup is warmed. By 2011 Nespresso had annual sales in excess of 3 billion Swiss francs. The word Nespresso is a portmanteau of "Nestlé" and "Espresso", a common mechanic used across other Nestlé brands.
Haden Appliances, formerly a British motorcycle brand from Birmingham, A.H. Haden Motorcycles became “Haden Bros” after Donald William Haden and Denis Howard Haden, took over the business after 1937. Haden, as the appliance brand was founded in 1958 after Denis Howard Haden founded his own, separate company, D.H. Haden Ltd. to focus his efforts on manufacturing kettles.
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