 | This article has multiple issues. Please help improve it or discuss these issues on the talk page . (Learn how and when to remove these messages)
|
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Home appliances |
| Founded | 1884 |
| Founder | Robert Weintraud |
| Headquarters | , Germany |
Area served | Worldwide |
| Products | Electrical appliances |
| Parent | Groupe SEB |
| Website | rowenta |
Rowenta is a French brand of German origin, that offers small household appliances. Since 1988, it has been part of the global French Groupe SEB.
Robert Ferdinand August Weintraud (1860–1927) founded "Robert Weintraud GmbH & Co. KG" in 1884, and trademarked the brand name Rowenta, an amalgamation of the founder's full name, in December 1909. His family lived in Offenbach am Main, in Hesse, then German Empire, where also was built the first factory of the company. [1] The headquarters were located exactly off the B43 next to the A661 bridge over the river Main, in the Gewerbegebiet Kaiserlei ("Industrial Park of Kaiserlei", a quarter of Offenbach).
Rowenta was bought by the French Groupe SEB in 1988 [2] , so the corporation trades as "Rowenta Werke GmbH" since then, i.e. as the German subsidiary of the French conglomerate, named "Groupe SEB Deutschland". In 1997 the Offenbach factory closed, shifting all the headquarters and the production to that of Erbach im Odenwald, in the Odenwaldkreis district, always in Hesse, which has opened in 1959 and closed in 2022. [3]
The first slogan initially used by the company was Muss heute eine Rowenta sein ("Today [it] must be a Rowenta") [4] , later followed by Fortschritt mit Herz und Verstand ("Progress with the heart and the mind") in 1971; and furthermore Rowenta, for those who don't settle from 1985, Rowenta for life until 1993, Immer besser! ("Always better!") in 1995, and Enjoy Technology since 2014.
