Anova Culinary

Last updated
Anova Culinary
Company type Subsidiary
Industry Home automation
Founded2013;11 years ago (2013)
Founders
  • Stephen Svajian
  • Jeff Wu
  • Natalie Vaughn
Headquarters,
U.S.
Key people
Stephen Svajian (CEO)
ProductsAnova Precision Cooker,
Number of employees
28 (2017)
Parent Independent (2013–2017) Electrolux (2017–present)
Website www.anovaculinary.com

Anova Culinary, officially known as Anova Applied Electronics, Inc., is a company headquartered in San Francisco that specializes in smart kitchen appliances designed for home cooking. Their product range includes devices such as sous-vide cookers, combination ovens, and vacuum sealers. In 2014, Anova introduced the Anova Precision Cooker, the first sous-vide cooking device with Bluetooth connectivity, followed by a Wi-Fi-enabled version in 2015.

Contents

On February 6, 2017, Anova was acquired by Electrolux, a home appliance company, for a total of US$250 million. This acquisition marked the first instance of a multimillion-dollar purchase of a smart kitchen brand. [1]

Anova sous-vide cooker Sous-vide Stick WI-FI.jpg
Anova sous-vide cooker

History

Anova Culinary was established in 2013 by Stephen Svajian, Jeff Wu, and Natalie Vaughn. The company originated as a manufacturer of temperature control products for scientific laboratories across the globe.

In 2010, Wu developed an initial proof of concept for an affordable sous vide device [2] for home use. He subsequently joined forces with Stephen Svajian, the founder and CEO of the marketing agency Get Fresh Inc., which ultimately led to the creation of Anova Culinary. Their inaugural product, the Anova One, was shipped in 2013.

Overview

In 2013, Anova Culinary unveiled the Anova One, [3] the initial sous-vide cooker designed for home use. This device was an immersion circulator [2] [4] that could be attached to an existing pot, circulating and heating water for cooking. [5]

The introduction of the Anova Precision Cooker followed in 2014, marking the first connected sous-vide device. [6] [7] It featured a wand-like immersion circulator that could be attached to a pot or container, ensuring precise temperature control for cooking food at specific times and temperatures. With Bluetooth capability, users could control the device through the company's app on their mobile devices. [8] [9] [10] [11]

The Anova Precision Cooker Nano enables Bluetooth-enabled communication across multiple devices through the Anova Culinary App. This allowed users to synchronize cooking cycles for multiple dishes using Anova products. It offered the same temperature control as other models, [12] with basic controls accessible directly on the device for those who preferred not to use the app. [12]

The Anova Precision Oven, a countertop combi oven, was designed to function independently as sous vide solution or in conjunction with existing Precision Cooker products. It combined steam and convection cooking methods. [6] [13] [14] [15] [16]

The Anova Culinary App serves as the companion app for the Precision Cooker and is available for Android and iOS devices. It provides access to recipes and allows users to control temperature settings. [17]

Acquisitions

Get Fresh, Inc.

In 2015, Anova Culinary purchased marketing agency Get Fresh, Inc. for a total of US$9.2 million. [18]

Electrolux

On February 6, 2017, Electrolux announced its acquisition of Anova Culinary for a total of US$250 million. The acquisition involved an initial cash payment of $115 million, with an additional $135 million allocated for adjustments and the fulfillment of specific financial targets. [1] [19]

Under the agreement, the Anova brand remains intact and retains its own distinct identity, with Stephan Svajian continuing as CEO. Anova Culinary operates as a subsidiary within the broader Electrolux organization. [20] Electrolux is said to be establishing a "smart home solutions center" in San Francisco to focus on developing connected products in various categories, as reported by Business Insider . [21]

Partnerships

During the 2017 International Home and Housewares Show, Anova revealed a collaboration with Stasher, a manufacturer of silicone bags, to offer reusable and resealable bags specifically designed for sous vide cooking. [22] [23] [24] Additionally, on July 25, 2017, Anova announced a partnership with Field Company, which involved a special release of a limited batch of the Field cast iron skillet before its wider availability to the general public. [25] [26]

Related Research Articles

<span class="mw-page-title-main">Major appliance</span> Large machine which accomplishes routine housekeeping

A major appliance, also known as a large domestic appliance or large electric appliance or simply a large appliance, large domestic, or large electric, is a non-portable or semi-portable machine used for routine housekeeping tasks such as cooking, washing laundry, or food preservation. Such appliances are sometimes collectively known as white goods, as the products were traditionally white in colour, although a variety of colours are now available. An appliance is different from a plumbing fixture because it uses electricity or fuel.

<span class="mw-page-title-main">Home appliance</span> Machine for household uses

A home appliance, also referred to as a domestic appliance, an electric appliance or a household appliance, is a machine which assists in household functions such as cooking, cleaning and food preservation.

<span class="mw-page-title-main">Rice cooker</span> Kitchen appliance

A rice cooker or rice steamer is an automated kitchen appliance designed to boil or steam rice. It consists of a heat source, a cooking bowl, and a thermostat. The thermostat measures the temperature of the cooking bowl and controls the heat. Complex, high-tech rice cookers may have more sensors and other components, and may be multipurpose.

<span class="mw-page-title-main">Oven</span> Enclosed chamber for heating objects

An oven is a tool which is used to expose materials to a hot environment. Ovens contain a hollow chamber and provide a means of heating the chamber in a controlled way. In use since antiquity, they have been used to accomplish a wide variety of tasks requiring controlled heating. Because they are used for a variety of purposes, there are many different types of ovens. These types differ depending on their intended purpose and based upon how they generate heat.

<span class="mw-page-title-main">Electrolux</span> Swedish multinational home appliance manufacturer

Electrolux AB is a Swedish multinational home appliance manufacturer, headquartered in Stockholm. It is consistently ranked the world's second largest appliance maker by units sold, after Whirlpool.

<span class="mw-page-title-main">Slow cooker</span> Countertop electrical cooking appliance used to simmer food

A slow cooker, also known as a crock-pot, is a countertop electrical cooking appliance used to simmer at a lower temperature than other cooking methods, such as baking, boiling, and frying. This facilitates unattended cooking for many hours of dishes that would otherwise be boiled: pot roast, soups, stews and other dishes.

<span class="mw-page-title-main">Solar cooker</span> Device for cooking with the heat of sunlight

A solar cooker is a device which uses the energy of direct sunlight to heat, cook or pasteurize drink and other food materials. Many solar cookers currently in use are relatively inexpensive, low-tech devices, although some are as powerful or as expensive as traditional stoves, and advanced, large scale solar cookers can cook for hundreds of people. Because they use no fuel and cost nothing to operate, many nonprofit organizations are promoting their use worldwide in order to help reduce fuel costs and air pollution, and to help slow down deforestation and desertification.

<span class="mw-page-title-main">Sous vide</span> Cooking method using prolonged low temperatures

Sous vide, also known as low-temperature, long-time (LTLT) cooking, is a method of cooking invented by the French chef Georges Pralus in 1974, in which food is placed in a plastic pouch or a glass jar and cooked in a water bath for longer than usual cooking times at a precisely regulated temperature.

Candy is an Italian domestic appliance maker and is a subsidiary of Chinese multinational home appliances company Haier. It is based in Brugherio, near Milan.

<span class="mw-page-title-main">Thermal immersion circulator</span>

A thermal immersion circulator is an electrically powered device that circulates and heats a warm fluid kept at an accurate and stable temperature. It is used in process, environmental, microbiological, hazardous waste, and other laboratories. Since 2005 they have also been used for sous-vide food cooking, a method that uses airtight plastic bags in a water bath at accurately regulated temperatures much lower than usually used for cooking.

<span class="mw-page-title-main">Cooker</span> Index of articles associated with the same name

Cooker may refer to several types of cooking appliances and devices used for cooking foods.

<span class="mw-page-title-main">Thermal cooking</span>

A thermal cooker, or a vacuum flask cooker, is a cooking device that uses thermal insulation to retain heat and cook food without the continuous use of fuel or other heat source. It is a modern implementation of a haybox, which uses hay or straw to insulate a cooking pot.

The SousVide Supreme Water Oven is the first PID controlled, self-contained sous-vide cooking device, designed specifically for domestic (home) use. The product, launched in November 2009, was developed by Dr. Michael and Mary Dan Eades of Eades Appliance Technology, LLC.

<span class="mw-page-title-main">Combi steamer</span>

Combi steamers are combination ovens that expand upon standard convection ovens in that they can also generate conventional moist steam or superheated steam and are capable of shifting between cooking modes automatically during the cooking process. They can be used to simultaneously steam vegetables or potatoes quickly and gently, while also roasting or braising meat and fish, or baking bread. The appliance is fit for many culinary applications, including baking, roasting, grilling, steaming, braising, blanching and poaching. These devices are cooking appliances typically used in professional catering or food service operations. They help gastronomy-industry professionals bridge the gap between economy and menu diversity while also maintaining the desired food quality.

<span class="mw-page-title-main">Nomiku</span> Defunct San Francisco-based company

Nomiku was a company making sous vide immersion circulators designed for the home cook based in San Francisco. The company first started as a Kickstarter project in 2012. Nomiku was intended to provide access to sous-vide cooking. In 2017 the company started to offer home delivery of prepared meals that are prepared with the sous-vide method, but stopped operating in December 2019.

<span class="mw-page-title-main">Multicooker</span> Automated cooking appliance

A multicooker is an electric kitchen appliance for automated cooking using a timer. A typical multicooker is able to boil, simmer, bake, fry, deep fry, grill roast, stew, steam and brown food.

June is a home automation company based in San Francisco. Its first product was the June Intelligent Oven, a Wi-Fi-enabled, app-connected countertop convection oven that employs machine learning and computer vision technologies to identify and cook food.

<span class="mw-page-title-main">Instant Pot</span> Canadian brand of multicookers (2010–)

Instant Pot is a brand of multicookers manufactured by Instant Brands. The multicookers are electronically controlled, combined pressure cookers and slow cookers. The original cookers were marketed as 6-in-1 appliances designed to consolidate the cooking and preparing of food to one device. The brand later expanded to include non-pressure slow cookers which can be left on for 8 hours or more, sous-vide immersion circulators, blenders, air fryers and rice cookers.

Instant Brands Inc. is a company selling a range of kitchen appliances. The company was founded by Robert Wang, Yi Qin, and three other Canadian partners in 2009. They are the distributor and designers of the Instant Pot and other products sold under the Instant Brands name.

References

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  3. Ray, Joe. "For Home Chefs on a Budget, Sous Vide Cooking Heats Up". WIRED. Retrieved 2017-07-30.
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  6. 1 2 Gartenberg, Chaim (2017-02-06). "Sous vide Kickstarter success Anova gets bought for $250 million by Electrolux". The Verge. Retrieved 2017-07-22.
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  13. Daugherty, Trevor (2017-01-06). "Anova refreshes its line of sous vide cookers at CES 2017, provides more details on upcoming Precision Oven". 9to5Toys. Retrieved 2017-07-30.
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  17. "Now Your Phone Can Cook Sous Vide". Brit + Co . Retrieved 2017-07-22.
  18. Ha, Anthony (18 August 2015). "Anova Acquires Hardware Marketing Startup Get Fresh For $9.2M | TechCrunch" . Retrieved 2017-07-22.
  19. "Electrolux buys Anova to tap into connected products growth". Reuters. Retrieved 2017-07-22.
  20. Heater, Brian (6 February 2017). "Sous Vide startup Anova gets acquired by appliance giant Electrolux | TechCrunch" . Retrieved 2017-07-22.
  21. "Electrolux buys U.S. Anova to tap into connected products growth". Business Insider. Retrieved 2017-07-22.
  22. "Stasher's silicone sous vide bags are reusable, dishwasher safe, and last for years". Digital Trends. 2017-03-20. Retrieved 2017-07-26.
  23. Ray, Joe. "These Reusable Silicone Bags Make for Killer Sous Vide". WIRED. Retrieved 2017-07-26.
  24. "stasher really cooking at the 2017 IHA Show with new products and new partnerships". www.businesswire.com (Press release). 17 March 2017. Retrieved 2017-07-26.
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  26. "Field Company Cast Iron Skillet | World's Best Skillet | Anova Culinary". Anova Culinary. 2017-07-25. Retrieved 2017-07-30.