The Cube (restaurant)

Last updated

The Cube
The Cube at Milan 2.jpg
The Cube, located in Milan, Italy
Restaurant information
Established2011
Owner(s) Electrolux
ChefVaries
Food typeVaries
CityMilan and Brussels (2011)
London and Stockholm (2012)
Seating capacity18
ReservationsReservations only
Website www.electrolux.co.uk/Cube/
"The Cube" on Royal Swedish Opera The Cube Kungliga Operan 2012a.jpg
"The Cube" on Royal Swedish Opera
"The Cube" on the Cinquantenaire in Brussels The Cube in Brussels.jpg
"The Cube" on the Cinquantenaire in Brussels

The Cube is a pop-up restaurant created by Electrolux. Since 2011, two versions of the restaurant have been located in different cities in Europe, where a number of guest celebrity chefs have brought teams and dishes from their own restaurants to cook in the spaces.

Contents

Description

Claude Bosi, at The Cube in London Claude Bosi at work.jpg
Claude Bosi, at The Cube in London

The Cube was designed by Park Associati design studio in Milan, and the construction covers a space of 140 m2. It has an outside balcony allowing for a 360-degree field of vision. The exterior shell is made of aluminium and has hexagonal shapes cut into the shell by laser in order to allow light into the interior. The pop-up restaurant acts as a promotional device for home appliance manufacturer Electrolux, and the restaurant is fitted out with their equipment. [1]

Two copies of The Cube were made, and they both tour Europe in a different city each year. During 2011, versions of the restaurant visited Milan and Brussels, [2] while in 2012 they are in London and Stockholm. The restaurant proved so popular in London that it was announced in September 2012 that the restaurant would stay in the city until 31 January 2013. [3] There are further plans for the restaurant to visit Switzerland and Russia. [4] In each city, the restaurant is placed on top of a monument; in Brussels it was on top of the triumphal arch at the Parc du Cinquantenaire, [5] in Milan by the Galleria Vittorio Emanuele II, in London it is located on top of the Southbank Centre. [3]

Celebrity chefs from those countries have been brought into the spaces in order to demonstrate the cooking they normally produce at their own restaurants. [2] These have included Michelin star chefs such as two starred Bart De Pooter from Pastorale, [6] Claude Bosi from Hibiscus and Daniel Clifford from Midsummer House. [7] [8]

Reception

During its stay in London, John O'Ceallaigh of The Daily Telegraph ate at The Cube while Daniel Clifford was in residence. He thought that as a "promotional vehicle it makes much more impact than a display stand in Currys", but at the end of his meal he departed reluctantly, saying "I’m not usually a fan of corporate pop-ups but, for those who can afford it, Electrolux has created something special." [1] Lisa Markwell for The Independent whilst Sat Bains was cooking and described the space as "dazzling", and gave the location a score of eight out of ten. [9]

Related Research Articles

<span class="mw-page-title-main">Jamie Oliver</span> British chef and restaurateur

James Trevor Oliver MBE OSI is an English chef, restaurateur and cookbook author. He is known for his casual approach to cuisine, which has led him to front numerous television shows and open many restaurants.

<span class="mw-page-title-main">Electrolux</span> Swedish multinational home appliance manufacturer

Electrolux AB is a Swedish multinational home appliance manufacturer, headquartered in Stockholm. It is consistently ranked the world's second largest appliance maker by units sold, after Whirlpool.

A celebrity chef is a kitchen chef who has become a celebrity. Today, chefs often become celebrities by presenting cookery advice and demonstrations, usually through the media of television and radio, or in printed publications. While television is ultimately the primary way for a chef to become a celebrity, some have achieved this through success in the kitchen, cook book publications, and achieving awards such as Michelin stars, while others are home cooks who won competitions.

<span class="mw-page-title-main">Food truck</span> Large motorized car or trailer, equipped to cook, prepare, serve, and/or sell food

A food truck is a large motorized vehicle or trailer, equipped to cook, prepare, serve, and/or sell food. Some, including ice cream trucks, sell frozen or prepackaged food; others have on-board kitchens and prepare food from scratch, or they heat up food that was prepared in a brick and mortar commercial kitchen. Sandwiches, hamburgers, french fries, and other regional fast food fare is common. By the early 2010s, amid the pop-up restaurant phenomenon, food trucks offering gourmet cuisine and a variety of specialties and ethnic menus became particularly popular. Food trucks may also sell cold beverages such as soda pop and water. Food trucks, along with food booths and food carts, are major components of the street food industry that serves an estimated 2.5 billion people every day.

<span class="mw-page-title-main">Ferran Adrià</span> Spanish chef (born 1962)

Ferran Adrià i Acosta is a Spanish chef. He was the head chef of the El Bulli restaurant in Roses on the Costa Brava and is considered one of the best chefs in the world. He has often collaborated with his brother, the renowned pastry chef Albert Adrià.

<span class="mw-page-title-main">Heston Blumenthal</span> English chef

Heston Marc Blumenthal is a British celebrity chef, TV personality and food writer. Blumenthal is regarded as a pioneer of multi-sensory cooking, food pairing and flavour encapsulation. He came to public attention with unusual recipes, such as bacon-and-egg ice cream and snail porridge. His recipes for triple-cooked chips and soft-centred Scotch eggs have been widely imitated. He has advocated a scientific approach to cooking, for which he has been awarded honorary degrees from Reading, Bristol and London universities and made an honorary Fellow of the Royal Society of Chemistry.

<span class="mw-page-title-main">Alain Ducasse</span> French-born Monegasque chef

Alain Ducasse is a French-born Monégasque chef. He operates a number of restaurants including Alain Ducasse at The Dorchester which holds three stars in the Michelin Guide.

<i>Dinner: Impossible</i> US television program

Dinner: Impossible is an American television program broadcast by the Food Network and initially hosted by Robert Irvine. The first episode aired on January 24, 2007 and the last episode aired in 2010. Food Network began airing the eighth season on March 3, 2010.

<span class="mw-page-title-main">Noma (restaurant)</span> Restaurant in Copenhagen, Denmark

Noma is a three-Michelin-star restaurant run by chef René Redzepi, and co-founded by Claus Meyer, in Copenhagen, Denmark. The name is a syllabic abbreviation of the two Danish words "nordisk" (Nordic) and "mad" (food). Opened in 2003, the restaurant is known for its focus on foraging, invention and interpretation of New Nordic Cuisine. In 2010, 2011, 2012, and 2014, it was ranked as the Best Restaurant in the World by Restaurant magazine. In 2021 it won the first spot in the World's 50 Best Restaurants Awards.

<span class="mw-page-title-main">Sat Bains</span> English chef

Satwant Singh "Sat" Bains is an English chef best known for being chef proprietor of the two-Michelin star Restaurant Sat Bains with Rooms in Nottingham, England. He won the Roux Scholarship in 1999, and worked in France, before returning to the UK and opening his own restaurant. Bains was also one of the winners on the BBC show Great British Menu in 2007.

<span class="mw-page-title-main">L'Enclume</span> British restaurant

L'Enclume is a restaurant opened in 2002 in Cartmel, Cumbria, England, run by chef Simon Rogan and his partner Penny Tapsell. L'Enclume received a rating of 10 out of 10 five times in the Good Food Guide and named their top restaurant for the fourth consecutive year in the 2017 guide, and placed second in the 2018 guide. It has received three Michelin stars and five AA Rosettes.

<i>Ramsays Best Restaurant</i> Television series

Ramsay's Best Restaurant is a television programme featuring British celebrity chef Gordon Ramsay broadcast on Channel 4. During the series restaurants from all over Britain competed in order to win the "Ramsay's Best Restaurant" title. The initial 16 restaurants were selected by Ramsay from a pool of some 12,000 entries submitted by Channel 4 viewers.

<span class="mw-page-title-main">Combi steamer</span>

Combi steamers are cooking appliances typically used in professional catering or food service operations. Combi steamers can produce both dry (convection) and moist (steam) heat, and are capable of shifting between them automatically during the cooking process. It can be used to simultaneously steam vegetables or potatoes quickly and gently, while also roasting or braising meat and fish, or baking bread. The appliance is fit for many culinary applications, including baking, roasting, grilling, steaming, braising, blanching and poaching. Combi steamers expand upon standard convection ovens in that they also generate steam or a combination of steam and superheated steam. They help gastronomy-industry professionals bridge the gap between economy and menu diversity while also maintaining the desired food quality.

Caspar Henricus Augustinus (Cas) Spijkers was a Dutch head chef and author of several cookbooks. He is also known for his cooking program Koken met Sterren. In 1984, the cooking of Spijkers earned restaurant De Swaen two Michelin stars.

<span class="mw-page-title-main">Mutfak Sanatlari Akademisi</span>

Mutfak Sanatları Akademisi or shortly MSA is an international culinary school Founded 2004 in Istanbul, Turkey. It is accredited by City&Guilds and awarded by World Association of Chefs Societies for its superior quality of professional education. MSA's campus in Istanbul Maslak features professional kitchens, an amateur workshop kitchen, a bar and mixology classroom, a sommelier training facility, seminar rooms, Turkey's one and only kitchen auditorium, R&D lab and a restaurant called Okulun Mutfagi where MSA students complete their internships.

<span class="mw-page-title-main">Daniel Clifford (chef)</span> British chef

Daniel Clifford is an English chef who is best known for his work at the two Michelin star restaurant Midsummer House. He was also named one of the winners of the 2012 and 2013 series of the BBC television show the Great British Menu. He was chef patron of a gastro pub in Little Dunmow, Essex, named The Flitch of Bacon.

<span class="mw-page-title-main">Claude Bosi</span> Michelin-starred chef

Claude Bosi is a French chef.

<span class="mw-page-title-main">Fäviken</span> Restaurant located in Järpen, Sweden

Fäviken was a restaurant located in Åre Municipality, Jämtland, Sweden. It was run by chef Magnus Nilsson between 2008 and 2019. The food served at the restaurant was localised to the estates around the restaurant, with only a handful of exceptions. Fäviken was placed in The World's 50 Best Restaurants in 2012, and named as one of the top ten restaurants in the world by the Zagat guide in 2013. The restaurant closed December 14, 2019, because Nilsson wanted to move on to other projects.

<span class="mw-page-title-main">Angela Hartnett at The Connaught</span> Restaurant in London, England

Angela Hartnett at The Connaught, also known as MENU, was a restaurant owned by Gordon Ramsay Holdings and run by chef Angela Hartnett. It was located within The Connaught in Mayfair, London. The restaurant was opened following Ramsay's successful opening of Gordon Ramsay at Claridge's, within the Claridge's hotel, which is owned by the same equity group. Ramsay had originally been asked to move Restaurant Gordon Ramsay into the space, but suggested that Hartnett should run a new operation there instead. The restaurant was awarded a Michelin star in the 2004 guide and held it until it closed in 2007.

<span class="mw-page-title-main">Henry Dimbleby</span> British businessman and cookery writer

Henry Richard Melville Dimbleby is a British businessman and cookery writer who is a co-founder of Leon Restaurants and the Sustainable Restaurant Association. He was appointed lead non-executive board member of the Department for Environment, Food and Rural Affairs in March 2018. He is the son of veteran BBC broadcaster David Dimbleby and Josceline Dimbleby.

References

  1. 1 2 O'Ceallaigh, John (17 July 2012). "Restaurant review: The Cube by Electrolux, Royal Festival Hall". The Daily Telegraph. Archived from the original on 17 July 2012. Retrieved 16 September 2012.
  2. 1 2 "Electrolux The Cube: cuando la cocina se hace pop up". Evento Plus (in Spanish). 7 June 2011. Retrieved 16 September 2012.
  3. 1 2 "Electrolux Extends Cube's London Run". Appliance Magazine. 13 September 2012. Retrieved 16 September 2012.
  4. "Ресторан-кочевник The Cube посетит Россию". Gastronom.ru (in Russian). 25 March 2011. Retrieved 16 September 2012.
  5. "The Cube trekt naar Milaan". De Standaard (in Dutch). 25 August 2011. Retrieved 16 September 2012.
  6. van Boxem, Koen (8 January 2012). "Het boerenjaar van Chef van het Jaar Bart De Pooter". De Tijd (in Dutch). Retrieved 16 September 2012.
  7. Karpel, Ari (27 August 2012). "Electrolux Takes Pop-Up Dining to New Heights". Co.Create. Retrieved 10 September 2012.
  8. "Luxury London meal from Sat Bains sparks new look at food". Nottingham Post. 5 June 2012. Retrieved 9 June 2012.
  9. Markwell, Lisa (1 July 2012). "The Cube by Electrolux, The Royal Festival Hall, London, SE1". The Independent. Retrieved 16 September 2012.