Simpson (appliance manufacturer)

Last updated

Simpson
Founded1852;172 years ago (1852)
Founder Alfred M. Simpson
Headquarters,
Area served
Australia and New Zealand
ProductsWashing machines, dryers, dishwashers, ovens, cooktops
Parent Electrolux
Website www.simpson.com.au

Simpson was a manufacturer of household appliances based in Adelaide, Australia. It now exists as a brand within the Electrolux Australia group.

Contents

History

Simpson was founded in 1853 by Alfred M. Simpson (1805-1891) who had migrated from London to South Australia in 1849. Simpson was an innovator and introduced labour-saving machinery and new products such as fire-proof safes, bedsteads, japanned ware, colonial ovens and gas stoves. [1] In 1963 it merged with Pope Industries Ltd to form Simpson Pope Holdings Limited. Pope was originally established in Adelaide as Popes Sprinkler and Irrigation Company in 1925 [2] and after World War II was also a manufacturer of washing machines and hand tools. [3] Pope later manufactured air-conditioning systems. Simpson was an innovative company which pioneered the “fluid drive” system which borrowed much of its mechanical design influence from automotive technology. In 1979, the company changed its name to Simpson Holdings Limited—a listed public company. In 1986, Simpson merged with Email Limited, an industrial conglomerate specialising in refrigeration, electric meters and metals distribution. In 1999, the Email conglomerate was taken over and broken up. The appliance business was acquired by Electrolux in 2000. At this stage, Simpson essentially was outshopped to overseas manufacturing with the famous name “Simpson” applied to its washing machines. [4]

As of 2016 Electrolux was still using the Simpson brand name in Australia and New Zealand for a range of washing machines and dryers. [5] The Pope brand (now owned by Toro Australia), continues to be used for lines of garden watering and sprinkler products. Although Pope was initially known for its washing machines, the brand has now been rationalised to small garden products. [2]

In 2022, Electrolux stopped selling products under the Simpson brand name at Electrolux outlets. The Simpson brand however remains one of the strongest brands in washing machines in Australia. [6]

See also

Related Research Articles

Zanussi is an Italian producer of home appliances that was bought by Electrolux in 1984. Zanussi has been exporting products from Italy since 1946.

<span class="mw-page-title-main">Electrolux</span> Swedish multinational home appliance manufacturer

Electrolux AB is a Swedish multinational home appliance manufacturer, headquartered in Stockholm. It is consistently ranked the world's second largest appliance maker by units sold, after Whirlpool.

<span class="mw-page-title-main">The Hoover Company</span> American home appliance company

The Hoover Company is a home appliance company founded in Ohio, United States, in 1915. It also established a major base in the United Kingdom; and, mostly in the 20th century, it dominated the electric vacuum cleaner industry, to the point where the Hoover brand name became synonymous with vacuum cleaners and vacuuming in the United Kingdom and Ireland. Hoover North America was once part of Maytag, but was sold by Maytag's new owners Whirlpool Corporation in 2007 to Hong Kong multinational manufacturing company Techtronic Industries for $107 million. Hoover International had already split from Hoover North America in 1993, and was acquired by Candy in 1995, which was acquired by Haier in 2019.

Frigidaire Appliance Company is the American consumer and commercial home appliances brand subsidiary of multinational company Electrolux.

White-Westinghouse is an American home appliance brand used under license by trademark owner Westinghouse Licensing Corporation. It was created in 1975 when White Consolidated Industries bought the Westinghouse Electric Corporation's major appliance business. White Consolidated Industries was in turn acquired by Electrolux in 1986.

Kelvinator was an American home appliance manufacturer and a line of domestic refrigerators that was the namesake of the company. Although as a company it is now defunct, the name still exists as a brand name owned by Electrolux AB. It takes its name from William Thomson, 1st Baron Kelvin, who developed the concept of absolute zero and for whom the Kelvin temperature scale is named. The name was thought appropriate for a company that manufactured ice-boxes and refrigerators.

Hotpoint is a brand of domestic appliances. Ownership of the brand is split between American company Whirlpool, which has the rights in Europe, Chinese company Haier, which has the rights in the Americas and Turkish company Arcelik which has rights in Russia and the CIS.

<span class="mw-page-title-main">Grundig</span> Turkish consumer electronics manufacturer

Grundig is a consumer electronics manufacturer owned by Arçelik A.Ş., the white goods manufacturer of Turkish conglomerate Koç Holding. The company makes domestic appliances and personal-care products.

Arçelik A.Ş. is a Turkish multinational household appliances manufacturer which owns Beko and Grundig.

Fisher & Paykel Appliances Holdings Ltd is a major appliance manufacturer founded in 1934. It is a subsidiary of Chinese multinational home appliances company Haier and is based in East Tāmaki, New Zealand.

<span class="mw-page-title-main">GE Appliances</span> Brand of appliance, owned by Haier and KKR

GE Appliances is an American home appliance manufacturer based in Louisville, Kentucky. It has been majority owned by Chinese multinational home appliances company Haier since 2016. It is one of the largest appliance companies in the United States and manufactures appliances under several brands, including GE, GE Profile, Café, Monogram, Haier and Hotpoint. The company also owns FirstBuild, a co-creation community and micro-factory on the University of Louisville's campus in Louisville, Kentucky. Another FirstBuild location is in South Korea, and a FirstBuild location in India opened its doors in 2019.

Olympic Group is an Egyptian group of companies operating mainly in the field of domestic appliances. The main products it manufactures are washing machines, refrigerators, electric water heaters and gas cookers. It also operates in the fields of IT and real estate. It owns the licensing rights for Sony products in Egypt. Olympic Group has acquired "IDEAL", a formerly state-owned appliances giant.

Email Limited was a manufacturing conglomerate operating mainly in Australia, best known for domestic electricity meters and major appliances.

BSH Hausgeräte GmbH is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. The group stemmed from a joint venture set up in May 1967 between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich), and it posted annual sales of 15.9 billion euros in the year 2022. BSH is an acronym for Bosch und Siemens Hausgeräte.

Kleenmaid is an Australian owned domestic appliance brand that was originally established in 1984. In 2009 it was acquired by the private equity group Compass Capital Partners who relaunched it to the public in 2012 with a newly developed Black Krystal range of appliances and a new logo.

Winning Appliances is an Australian-family-owned kitchen and laundry appliance specialist. The company operates showrooms across Australia and sells various kitchen and laundry appliances. Its national headquarters are in Redfern, Sydney.

<span class="mw-page-title-main">Midea Group</span> Chinese home appliance manufacturer and air conditioner OEM

Midea Group is a Chinese electrical appliance manufacturer, headquartered in Beijiao town, Shunde District, Foshan, Guangdong and listed on Shenzhen Stock Exchange. As of 2021, the firm employs approximately 150,000 people in China and overseas with 200 subsidiaries and over 60 overseas branches. Midea Group is listed on Shenzhen Stock Exchange since 2013. It has been listed on the Fortune Global 500 since July 2016. Midea produces lighting, water appliances, floor care, small kitchen appliances, laundry, large cooking appliances, and refrigeration appliances. It is the largest microwave oven manufacturer, and acts an OEM for many brands. It also has a long history in producing home and commercial products in heating, ventilation and air conditioning (HVAC). It is the world's largest producer of robots and appliances.

<span class="mw-page-title-main">Pope Products</span> South Australian manufacturer chiefly of refrigerators, washing machines and irrigation components

Pope Products Ltd. was an Australian manufacturer, based in Beverley, South Australia, best remembered for washing machines and refrigerators.

<span class="mw-page-title-main">Kenmore (brand)</span> Brand of household appliances

Kenmore is an American brand of household appliances, cookware, floorcare, grills, HVAC equipment and other home items owned and licensed by Transformco, an affiliate of ESL Investments. Previously they were a subsidiary brand of Sears Holdings, but after Sears Holdings filed for Chapter 11 bankruptcy on October 15, 2018 they were acquired by Transformco, formed in 2019 after acquiring the assets of Sears Holdings Corporation.

Electrolux Professional AB is a Swedish multinational professional appliance manufacturing company, headquartered in Stockholm. Originally formed as a division and later subsidiary of Electrolux, it was spun-off in March 2020. It produces a variety of products intended for professional consumers, while Electrolux remains more focused toward home consumers.

References

  1. Findlay, Marjorie (28 September 1917). "Alfred Simpson - Australian Dictionary of Biography". Biography. Retrieved 21 February 2019.
  2. 1 2 Pope official website
  3. Pope Tools at Hand Tool Preservation Association of Australia Inc
  4. Email Limited at Trove
  5. Simpson official website
  6. "Simpson: Quality Kept Simple". Simpson Official Web Site. Electrolux Australia. Archived from the original on 10 August 2022. Retrieved 14 June 2023.