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Hisense Co., Ltd. (Hisense Group)
Native name
Romanized name
Hǎixìn Yǒuxiàn Gōngsī
Type Public company
PredecessorQingdao No. 2 Radio Factory
FoundedSeptember 1994;28 years ago (1994-09)
Area served
RevenueUS$18.3 billion (2019) [1]
US$288.59 million (2018) [1]
US$1.14 billion (2019) [1]
OwnerQingdao Hisense Electric Holdings Co., Ltd. (29.9%) [1]
Subsidiaries 54 companies and offices
Website global.hisense.com OOjs UI icon edit-ltr-progressive.svg

Hisense Kelon Electrical Holdings Ltd is listed on two stock exchanges. Hisense Kelon is a large Hisense subsidiary.

Hisense Intelligent Commercial Equipment Co Ltd was founded in 1989, this subsidiary manufactures, designs, markets and services POS terminal, electronic cash registers and other specialized peripheral equipment for retailing, tax monitoring and finance. [35] It is also responsible for R&D [35] and manufactures at the Hisense Yellow Island Information Product Manufacturing Park. [36]

Hisense Mobile Communications Technology Co Ltd was created in 2005. Hisense Mobile Communications Technology Co Ltd has its roots in the Hisense Mobile Communications Research Institute, an R&D team created in 2000. [37] Holding 233 patents, 64 inventions and 116 software copyrights, [38] its products include mobile handsets, Linux OS smart phones, wireless modules, PC cards and industry customized terminals. [37]

The government of Qingdao erased Hisense Optics Co Ltd's debts and gave its assets to the Hisense Group in 1995. [11] This subsidiary operates a remote control factory, a degaussing coil factory and an accessory parts factory. Products manufactured include remote controls, [39] degaussing coils and injection molded parts. It may also produce or produced optical instruments, cameras and telephones. [11] It operates an injection molding workshop in Nancun town, Qingdao.

Hisense Optoelectronics Technology Co Ltd was created as a joint venture between Hisense, Ligent Photonics Inc, et al. in 2003, this subsidiary develops fiber optic products. Its R&D facilities are in Chicago and Qingdao, and it has a production base in the latter location. [40] It is also responsible for marketing Ligent Photonics Inc products in Asia. [41]

Hisense South Africa Development Enterprise Pty Ltd is the company's first overseas subsidiary. This failed joint venture with South African bank NED [Bell 4] had a factory in South Africa that manufactured televisions and home-theater equipment. [Bell 4] It may still be responsible for R&D [Bell 6] and distribution to local retail outlets. [Bell 4]

Hisense USA Co is a Georgia-based subsidiary responsible for some activities in the US. Hisense USA may distribute products to retailers or establish an R&D center. [42] Founded in 2000 [Bell 4] or 2001, [42] it was initially headquartered in Los Angeles. [Bell 4] It may initially have included an R&D facility. [Bell 3] As of 2009, it has locations in Gwinnett, Suwanee, and unincorporated Gwinnett County, Georgia. [43]

Hisense and Ligent Photonics Inc. established a joint venture in 2002. This subsidiary designs, develops and fabricates optical components for the telecommunications and data communications industries. [41] Products are designed at its St Charles, Illinois headquarters and manufactured in China. [40] This joint venture sells in North America, Europe and the Middle East through a network of sales representatives and in Asia through Hisense Optoelectronics. [41]

Qingdao Hisense Communications Co Ltd is a subsidiary manufactures mobile phones and operates an R&D facility. [44] Established in 2001, it has a technical cooperation effort with Qualcomm and operates a mobile phone production base in a Hisense IT Industrial Park 90 minutes from Qingdao. [44] One of its products, the Hisense C108, is the first mobile phone to use Qualcomm's biomimetic screen technology, Mirasol, [45] which allows it to be easily read in direct sunlight.

Qingdao Hisense Network Technology Co Ltd was established in 2004. This subsidiary grew out of an internal Hisense department, the Information Technology Center, and provides IT consultancy services. [46]

Qingdao Hisense Property Management Co Ltd provides property management services, as well as product design, mold design, pattern making and mold processing and manufacturing, through this subsidiary. [47]

Qingdao Hisense Real Estate Co Ltd was created in 1995. This subsidiary has over 40 completed developments in Shandong province, including residential buildings, apartments, villas, townhouses, office buildings and large industrial parks. [48]

Qingdao Hisense TransTech Co Ltd was founded in October 1998, this subsidiary manufactures and markets electronics [49] for urban traffic, public transport and logistics. [50] Its products include traffic light control systems, traffic signal controllers, comprehensive public security and traffic information platforms, digital traffic violation video processing systems, public transport dispatch systems, the Hisense intelligent vehicular terminal, the Hisense mobile audio-visual intelligent vehicular terminal and electronic stop signs. [50] Its products are marketed under the HiCon, HiECS, HiATMP, and HiDVS brand names. [49]

As of 2005, Hisense Italy, Hisense's Italian office, may manage own-brand (as opposed to OEM) sales . [Bell 5]

Wuhu Ecan Motors Co Ltd is a joint venture between Guangdong Kelon (Rongsheng) Co Ltd, Xiwenjin Co Ltd and Luminous Industrial Ltd. This company produces electric motors for the information industry and for office automation. [51] It is in the Wuhu National High-tech and Industry Development Zone. [51]

Production bases

Hisense owns at least 14 manufacturing parks worldwide [36] and operates several production bases.

Hisense Guangdong Multimedia Industrial Base was put into operation on 28 September 2007. This industrial base produces flat panel TVs [52] and is in the Shunde District of the city of Foshan, Guangdong. [53]

Hisense Industrial Park in South Africa is a Hisense South African production base will manufacture televisions and white goods. [54]

Hisense Information Industrial Park was created in 2001 [55] and in Qingdao, Shandong, [56] this industrial park is on 80 hectares of land. [35] Hisense-Hitachi operates a commercial air-conditioning manufacturing facility in the park and from 2007 a LCD TV module production line also calls the park home. [52]

Hisense Pingdu Home Appliance Industrial Park was in Pingdu, Shandong, it is home to Hisense Air Conditioning Co Ltd.

Hisense Yellow Island Information Product Manufacturing Park was encompassing over 200 acres (0.81 km2), Hisense Yellow Island Information Product Manufacturing Park is one of the twelve industrial parks owned by Hisense [36] as of 2009.

Huzhou production base is a Hisense inverter-type/variable-frequency air-conditioner production base is in Huzhou, Zhejiang, and was set up on 8 May 2005. [57] A joint venture between Hisense Air Conditioner Co Ltd and Zhejiang Xianke Air Conditioner Co, it is operated by subsidiary Hisense (Zhejiang) Air Conditioner Co Ltd and comprises a 60,000 square meter factory and over 200 mu of land. [58]

Hisense Whirlpool (Huzhou) Household Appliances Industrial Park is a production base that manufactures washing machines and refrigerators for a joint venture with Whirlpool is at this Huzhou park. [59] It comprises an 80,000 square meter factory on 20 hectares of land. [59]

Nanjing Refrigerator Industrial Park is in the Nanjing Xingang Economic and Technological Development Zone of Nanjing, Jiangsu. A refrigerator production base is in this industrial park. [57] The site's factory is 52,000 square meters in size. [60]

Sichuan production base is a Hisense Kelon refrigerator production base with a 36,000 square meter factory is in Chengdu, Sichuan. [61]


Hisense Arena, Melbourne, Australia Hisense Arena 2011.jpg
Hisense Arena, Melbourne, Australia

In July 2008, Hisense agreed with Melbourne & Olympic Parks, allowing them six-year naming rights to Hisense Arena, a Melbourne [62] venue for spectator sports such as basketball, netball, dance sports, cycling, gymnastics and tennis. [63] It is the first stadium in the world to be named after a Chinese company. [9] By 2018, the arena had been renamed Melbourne Arena. [64]

In China, Hisense has begun a relationship with the Beihang University (Beijing University of Aeronautics and Astronautics) to set up an engineering postgraduate program approved by the Ministry of Education and a collaboration with Peking University to set up an MBA remote education program. [65]

Hisense was the main sponsor of the UEFA Euro 2016. [66]

Hisense has announced its global partnership deal with the Union of European Football Associations (UEFA) for Men's National Team Football competitions ahead of the UEFA Euro 2020. [67]

Hisense has become an official sponsor of the FIFA World Cup, starting in the 2018 tournament in Russia and continuing to the next tournament in Qatar. Hisense also engages in various global marketing and advertising activities for both the 2017 FIFA Confederations Cup and the 2018 FIFA World Cup. [68]

On 27 July 2017, Hisense and Aston Villa F.C. announced a strategic partnership. [69]

In March 2020, Hisense announced they had entered a three-year agreement to be a major sponsor of the NRL, in a deal than spans the NRL Telstra Premiership, State of Origin and NRL TV. Hisense has also been given the naming rights to Thursday Night Football as part of the agreement. [70]


  1. Bell, Sandra (29 March 2008). International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets. Springer Science & Business Media. ISBN   9783790820300 via Google Books.
  2. 1 2 3 4 5 6 7 8 Bell, Sandra (29 March 2008). International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets. Springer Science & Business Media. ISBN   9783790820300 via Google Books.
  3. 1 2 Bell, Sandra (29 March 2008). International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets. Springer Science & Business Media. ISBN   9783790820300 via Google Books.
  4. 1 2 3 4 5 6 7 8 9 Bell, Sandra D. (2008), International brand management of Chinese companies: case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets (Google eBook), Springer, pp. 211–232/369, ISBN   9783790820300
  5. 1 2 Bell, Sandra (29 March 2008). International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets. Springer Science & Business Media. ISBN   9783790820300 via Google Books.
  6. Bell, Sandra (29 March 2008). International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets. Springer Science & Business Media. ISBN   9783790820300 via Google Books.

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