Redmi is a subsidiary brand owned by the Chinese electronics company Xiaomi. It was first launched in July 2013 as a budget smartphone line,[1] and became a separate sub-brand of Xiaomi in 2019, to takeover entry-level and mid-range devices originally produced by Xiaomi brand, while Xiaomi itself produces upper-range and flagship Xiaomi (formerly Mi) phones.
Redmi phones use Xiaomi's MIUI or HyperOS user interface on top of Android. Models are divided into the entry-level Redmi, the mid-range Redmi Note, and the high-end Redmi K. In 2022, a lower-priced entry-level lineup, Redmi A was introduced, featuring Android Go and lacking MIUI user interface.
The most significant difference from other Xiaomi smartphones is that Redmi uses less expensive components, allowing lower prices while retaining more advanced specifications. In August 2014, The Wall Street Journal reported that in the second quarter of the 2014 fiscal year, Xiaomi had a smartphone market share of 14% in China;[2] Redmi sales were attributed as a contributing factor toward this ranking.[2]
Some phones with identical specification are released in some markets as Poco, in others as Redmi; for example the Poco X6 and Redmi Note 13 Pro 5G.
History
2013
The first Redmi phone Redmi (Red Rice in Mandarin), released in China in 2013, was first launched on Xiaomi's website, with consumer sales beginning on 12 July 2013. The phone was internationally released under the Redmi brand in early 2014.[3][4]
2014
On 13 March 2014, Redmi announced that their phones had been sold out in Singapore alone, eight minutes[5] after being made available to buy on Xiaomi's website. Criticism regarding the release of Redmi phones included the notion that the firm may be exaggerating its sales by releasing them in small batches, causing them to quickly sell out.[6]
On 4 August, The Wall Street Journal reported that in China's smartphone market, Xiaomi overtook Samsung in the second quarter of the 2014 fiscal year with a 14% market share in smartphone shipment rankings, while Samsung had a 12% market share during this time.[7] Yulong and Lenovo both had a 12% market share during this time.[2] Redmi sales were attributed as contributing to Xiaomi's increased shipment rankings in the smartphone market.[2] Conversely, in the first quarter of 2014, Xiaomi held a 10.7% market share.[2]
2015
The Redmi Note 3 launched on 24 November 2015; unlike its predecessor, it does not have a user-changeable battery or microSD slot. It uses the MediaTek Helio X10 Octa-core 2.0 GHz Cortex-A53 SOC with the PowerVR G6200 GPU. The Snapdragon variant of the phone, released later the same year, is based on the Snapdragon 650 and has microSD support.
2016
In July 2016, the actors Liu Shishi, Wu Xiubo and Liu Haoran became the first ambassadors of the Redmi series in China.[8] Redmi Pro has appeared as Pro lineup in Redmi series.
On 25 August, Xiaomi unveiled the Redmi Note 4, powered by MediaTek's Helio X20 deca-core processor clocked at 2.1 GHz. The device has 2 GB RAM and 16 GB of internal storage. It has a 5.5-inch Full-HD display and a 13 MP rear camera and 5 MP front camera. It runs on Android 5.1 Lollipop and is powered by a 4,100 mAh battery.
In November, Xiaomi released its new budget phone, Redmi 4. It has a polycarbonate body, dual-SIM support and runs on MIUI 8 based on Android 6.0.1 Marshmallow. The Redmi 4 has a 5-inch 720x1280 pixels display, is powered by a 1.4 GHz octa-core processor, and has 2GB of RAM.
2017
In January 2017, the Xiaomi Redmi Note 4x based on Qualcomm Snapdragon 625 Chipset became the company's first major launch of 2017.[9] It is an upgraded version of the previously released Redmi Note 4 based on the MediaTek Helio X20 chipset. The device is known as Redmi Note 4 in regions where the original Redmi Note 4 was not released.
In December, Xiaomi unveiled the Redmi 5 and 5 Plus. They are the first phones in the Redmi series with an 18:9 screen aspect ratio. The EU release was set to January 2018 and prices were set to €170 for the Redmi 5 and €215 for the Redmi 5 Plus.
2018
In February 2018, Xiaomi unveiled the Redmi Note 5 and Note 5 Pro. They are the first phones from Xiaomi to feature facial recognition.
In May, Xiaomi unveiled the Redmi S2, also known as Redmi Y2 for Indian markets.
In June, Xiaomi unveiled the Redmi 6, 6A and 6 Pro. The Redmi 6 Pro is the first phone in the Redmi series with a notch similar to the iPhone X and a 19:9 screen aspect ratio.
In September, Xiaomi unveiled the Redmi Note 6 Pro. It is the first phone in the Redmi series with four cameras (two cameras on the front and two cameras on the back) and constructed using 6000 series aluminium.
2019
In January 2019, Xiaomi officially announced Redmi to be a separate sub-brand, distinct from Xiaomi.
On 10 January 2019, Redmi unveiled the Redmi Note 7 and Note 7 Pro, the first phones in the Redmi series with a 48-megapixel rear camera. The Note 7 has a Samsung GM1 image sensor, and the Note 7 Pro has a Sony IMX586 48MP image sensor. The Note 7 is powered by the Qualcomm Snapdragon 660 Octa-Core Processor clocked at 2.2 GHz, and the Note 7 Pro has an 11 nm Qualcomm Snapdragon 675 Octa-Core Processor clocked at 2.0 GHz. The Note 7 is available with 3GB RAM with 32GB storage, 4GB RAM with 64GB storage and 6GB RAM with 64GB storage. It has a 4,000mAh battery with Quick Charge 4.0.[10] The Redmi Note 7 series of smartphones is one of the best-selling Redmi phones; over 20 million devices were sold in the 7 months from their introduction.
The Redmi K20 and K20 Pro (also marketed as the Mi 9T) are Redmi's first foray into the flagship market. The phone was launched along with the Redmi 7A in China on 28 May. The K20 Pro is powered by the flagship Snapdragon 855 processor while the K20 is powered by the newly released Snapdragon 730 and Redmi 7A is a less expensive phone with Snapdragon 439. Redmi Note 8 and Note 8 Pro were launched on 29 August, and Redmi 8 and 8A were announced in October 2019.
After emerging as a sub-brand of Xiaomi, Redmi employed the same Smartphone & AIoT dual core strategy as Xiaomi, and branched out to different product categories such as smart TVs, notebook PCs. Xiaomi also forayed into home appliances such as washing machine, and products such as luggage.
2020
On 7 January, Redmi unveiled the Redmi K30 5G, it being Redmi's first 5G handset available in the market. The K30 is powered by the flagship Snapdragon 765G, an Octa-Core Processor clocked at 2.4 GHz. The K30 features a LCD display punchhole camera cutout with 120 Hz refresh rate.
In March, the Redmi Note 9 Pro and Redmi Note 9 Pro Max were launched in India. Both handset models is powered by the Snapdragon 720G, an Octa-core Processor clocked at 2.3 GHz. The Redmi Note 9 Pro features a 48MP quad camera rear setup and 18W fast charge, while the Redmi Note 9 Pro Max features a 64MP quad camera rear setup and 33W fast charge. In the same month, Redmi introduced the Redmi Note 9S to the global market, rebranded from the Indian Redmi Note 9 Pro, both featuring identical design and specifications. Redmi introduced the Indian Redmi Note 9 Pro Max rebranded as the Redmi Note 9 Pro to the global market in May, both featuring identical design and specifications.
March 24 saw the launch of the Redmi K30 Pro. The K30 Pro has a Sony IMX686 64MP sensor. It is powered by the flagship Snapdragon 865, an Octa-Core Processor clocked at 2.84 GHz, and available with 6GB LPDDR4X RAM with 128GB UFS 3.0 storage, 8GB LPDDR5 RAM with 128GB UFS 3.1 storage or 8GB LPDDR5 RAM with 256GB UFS 3.1 storage.
Redmi introduced a massive 98" Redmi TV MAX at a price of RMB 19,999 which undercuts the massive screen LCD TV market.
On 26 May, Redmi unveiled the Redmi 10X Series, featuring the Redmi 10X Pro 5G, Redmi 10X 5G and Redmi 10X 4G. Both the Redmi 10X Pro 5G and Redmi 10X 5G features the MediaTek Dimensity 820, a 7 nm Octa-core Processor clocked at 2.6 GHz. Redmi 10X 4G features the MediaTek Helio G85, clocked at 2.4 GHz. Along with the introduction of the Redmi 10X Series, Redmi also introduced the Redmi TV X-series, offering big-screen TV at excellent value. Redmi also unveiled a range of notebook PCs featuring Ryzen on the same day.
2021
In Q2 of 2021, the company overtook Apple as the second-largest smartphone brand globally, and it beat Samsung as the largest phone manufacturer in Europe.[11]
2022
The Redmi A1 with stock Android was launched on September 6, 2022.[12]
2023
In 2023, Xiaomi launched Redmi's new lineup, the Redmi Note 12 series, globally on March 23, 2023. The series has three variants: Redmi Note 12, Redmi Note 12 Pro and Redmi Note 12 Pro+. It was the first time that a Redmi smartphone featured a 200MP camera and came with fast 120W charging (on Redmi Note 12 Pro+[13]). All devices came with MIUI 13 based on Android 12, later receiving an update for MIUI 14 based on Android 13.[14] Xiaomi later also released another variant to the series, the Redmi Note 12 Turbo, on March 28, which features the Snapdragon 7+ Gen2 processor. In November 2023, it launched the Redmi 13C and Redmi Note 13 series in China.
Backview of Redmi 13 (Ocean Blue)
2024
The Redmi Note 13 series was launched globally on January 4, 2024. There were 5 variants available – Redmi Note 13, Note 13 Pro, Note 13 5G, Note 13 Pro 5G, and Redmi Note 13 Pro+. All five devices came out with MIUI 14 based on Android 13,[15] with an available now upgrade to HyperOS, Xiaomi's UI revamp.[16]
Phone firmware
Most Android phones, including Redmi and others by Xiaomi, have firmware (operativity which can be updated to modify features, add functionality, correct errors, and update security). Firmware updates can often be carried out automatically ("over the air", OTA), and updated versions can be downloaded and installed. Model-specific alternative firmware from independent developers, claiming advantages over stock firmware, is available for many phones; one example is LineageOS, which supports several Xiaomi phones.[17] The Xiaomi European Community, in particular, provides firmware based on Hyper os for many Xiaomi models, working with Xiaomi, based on heavily modified firmware for the relevant China model, claiming many advantages.[18]
The Xiaomi Redmi 1S, code-named armani HM 1S, is a smartphone released in May 2014, developed by the Chinese company Xiaomi Inc. It is a part of the Redmi series of smartphones, and succeeded the Redmi 1. Visually similar to its predecessor, it comes with a 4.7-inch screen, a quad-core 1.6 GHz Cortex-A7 processor and runs Android version 4.3 (Jellybean), bundled with the proprietary MIUI v5 user interface, which can be upgraded to MIUI v9 based on Android 4.4.4 KTU84P.
The Xiaomi Redmi Note 3 is a smartphone developed by Xiaomi Inc. as part of Xiaomi's low-end Redmi smartphone line. It has three variants:
The Xiaomi Redmi Note Prime is a smartphone released in December 2015 in India, developed by the Chinese company Xiaomi Inc. It is a part of the Redmi Note series of smartphones, and succeeded the Redmi Note 4G. Visually similar to its predecessor, it comes with a 5.5-inch screen, a quad-core 1.2 GHz Qualcomm Snapdragon 410 processor and runs MIUI 7 based on Android 4.4, which can be upgraded to MIUI 9 based on.
The Xiaomi Redmi Note 4 is the fourth smartphone under the Redmi Note series developed by Xiaomi Inc. It is a part of Xiaomi's budget Redmi smartphone lineup. It has two variants : The older version sold as Redmi Note 4 is powered by a Deca-core Mediatek MT6797 Helio X20 SOC. The upgraded version, sold both as Redmi Note 4X and Redmi Note 4 is powered by an Octa-core MSM8953 Qualcomm Snapdragon 625 SoC. The Redmi Note 4 was succeeded by Redmi Note 5.
Xiaomi Redmi Note 5A is a smartphone developed by Xiaomi Inc. in Xiaomi's low-end Redmi smartphone line. It has two variants, the cheaper Redmi Note 5A with Snapdragon 425 SoC, and the more expensive Redmi Note 5A Prime with Snapdragon 435.
Xiaomi Redmi Note 5 is a smartphone developed by Xiaomi Inc. It is a part of Xiaomi's budget Redmi Note smartphone line. Redmi Note 5 was announced on 14 February 2018 in Delhi, India, alongside the local release of the Redmi Note 5 Pro.
Xiaomi Redmi 5 and Xiaomi Redmi 5 Plus are smartphones developed by Xiaomi Inc, announced on 7 December 2017. They are part of Xiaomi's budget Redmi smartphone line. The Redmi 5 Plus has been rebranded as Redmi Note 5 for the Indian market.
The Redmi Note 7series refer to a series of smartphones released by Redmi, a sub-brand of Xiaomi. All have 48 MP + 5 MP camera sensors. Most have a Qualcomm Snapdragon 660 SoC, except the Redmi Note 7 Pro, which has a better Qualcomm Snapdragon 675 SoC. The phones support mobile network frequencies in different regions. The Note 7 is available in many local versions and a global version, compatible with mobile phone providers in most places; the Pro model is supplied in slightly different Chinese and Indian versions. The Redmi Note 7S doesn't have much difference when compared to Redmi Note 7 except in case of the rear camera, hence the production of the Redmi Note 7S was discontinued and came under the Redmi Note 7 in India but it's still available separately in China and other countries.
Redmi K20 Pro and Redmi K20 are smartphones introduced by the Xiaomi sub-brand Redmi in an event held in China. A Premium variant for the Pro was later revealed, with the Snapdragon 855+, a new 512 GB/12 GB RAM model, a refined cooling system, and an exclusive finish.
Xiaomi Redmi 7A is a smartphone developed by Xiaomi Inc. The smartphone is available in three colour variants — Matte Blue, Matte Gold, and Matte Black. Redmi 7A comes in two storage variants, 2/3 GB RAM and 16/32 GB with 5.45-inch HD+ display. Redmi 7A pricing starts at ₹5,999 for 16 GB And ₹6,199 for 32 GB
Redmi K30 is a line of Android-based smartphones manufactured by Xiaomi and marketed under its Redmi sub-brand. There are two main models, the K30 and the K30 5G. A rebranded version of the K30 was later announced for India as the POCO X2, followed by the K30 5G Speed, which has a faster version of the K30 5G's chipset, and the K30i 5G which has a lower resolution camera sensor.
Redmi Note 9 is a line of Android-based smartphones as part of the Redmi Note series by Redmi, a sub-brand of Xiaomi Inc.
Redmi K30 Pro is a line of Android-based smartphones manufactured by Xiaomi and marketed under its Redmi sub-brand. There are four models, the K30 Pro, K30 Pro Zoom, K30 Ultra and the POCO F2 Pro, which is a rebranded version of the K30 Pro.
The POCO X3, POCO X3 NFC and POCO X3 Pro are Android-based smartphones developed by Xiaomi, announced on 7 and 22 September 2020. The phone has a FHD+ IPS LCD 120 Hz 6.67-inch display, a 48 MP wide, 8 MP ultra-wide, 2 MP macro, and 2 MP depth camera, a 5160 mAh battery, up to 8 GB RAM and a side-mounted fingerprint sensor.
The Xiaomi Mi 11 is an Android-based high-end smartphone designed and marketed by Xiaomi Inc. succeeding their Xiaomi Mi 10 series. The phone was launched globally on 8 February 2021.
The Redmi Note 10 is a line of Android-based smartphones as part of the Redmi Note series by Redmi, a sub-brand of Xiaomi Inc. This series were introduced in March 2021 in India and worldwide and May 2021 in China. It succeeds the Redmi Note 9 series of smartphones, which were introduced in 2020.
The Redmi Note 11 is a line of Android-based smartphones as part of the Redmi Note series by Redmi, a sub-brand of Xiaomi Inc.
The Redmi 10 is an Android-based smartphone as part of the Redmi series, a sub-brand of Xiaomi Inc. This device was announced on August 18, 2021.
The Redmi 12 and Redmi 12 5G are Android-based smartphones marketed as part of the Redmi series by a sub-brand of Xiaomi Inc with the same name. The 4G model was announced on June 15, 2023 and the 5G model was announced on August 1, 2023.
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