Meitu Inc. is a Chinese technology company established in 2008 and headquartered in Xiamen,Fujian.[1][2] It makes smartphones and selfie apps.[1] According to App Annie,Meitu has been repeatedly ranked as one of the top eight iOS non-game app developers globally from June 2014 through October 2016,together with global Internet giants such as Alibaba,Apple,Baidu,Facebook,Google,Microsoft and Tencent. MeituPic,their top app,has 52 million active daily users and 270 million MAU.[1]
On August 18,2025,Meitu Inc. (1357.HK) announced H1 2025 financial report:total revenue reached RMB 1.8 billion,a YoY increase of 12.3%. Adjusted net profit attributable to owners of the company rose 71.3% YoY to RMB 467 million.[3]
Offices
Meitu is based in Xiamen,China. Outside of China,Meitu has set up offices in Brazil,Hong Kong,India,Japan,Indonesia,Singapore and the United States.[4]
Controversy
On January 20,2017,CNN reported Meitu apps are collecting information about users for advertising purposes,and sends that data back to servers in China.[5] But Meitu denied CNN's report that the app is leaking users' privacy. The company said collecting users' data is to "optimize app performance,its effects and features,and to better understand our consumer engagement with in-app advertisements" in an official statement.[6] The permissions include certain geolocation and app-checking code to comply with advertising network requirements in China,where jailbroken devices can be used to defraud advertisers,and advertisers may demand that their messages be geofenced to appear only in certain regions. Apple confirmed that the app was and remains in compliance.[7]
Meitu's makers are quoted as saying:“Our mission is to make the world a more beautiful place”.[8] Beauty standards in China have become linked to the Meitu definitions of beauty. It has become common practice in China for people,largely women,to take their Meitu edited pictures to plastic surgeons as examples for what they want to look like.[9]
In June 2020,the Government of India banned Meitu app with 58 other Chinese origin apps citing data and privacy issues. The border tensions in 2020 between India and China might have also played a role in the ban.[10]
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