Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones,feature phones,tablets,or any other related devices through websites,e-mail,SMS and MMS,social media,or mobile applications. Mobile marketing can provide customers with time and location sensitive,personalized information that promotes goods,services,appointment reminders and ideas. In a more theoretical manner,academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
Dongying Shengli Airport is an airport serving the city of Dongying in Shandong Province,China. It is located in the town of Yong'an,and was formerly called Dongying Yong'an Airport. Construction of the airport was started in May 1984 and completed in October 1985. It was expanded in 2001 and again in 2010. Flights resumed on 28 February 2011 after the latest expansion was completed,and the airport adopted the new name Dongying Shengli Airport,after the Shengli Oil Field in Dongying.
Nanning Wuxu International Airport is an international airport serving Nanning,the capital of Guangxi Autonomous Region,China. It is located 32 km (20 mi) south-west of the centre of the city. The airport was built in 1962,with improvements made in 1990. Terminal 2,with an area measuring 189,000 m2 (2,030,000 sq ft),opened on 25 September 2014. It is designed to handle 16 million passengers annually. The number of passengers reached 1 million in 2002,and jumped to 2 million by 2006. In 2016,11.56 million passengers used the airport.
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing,mobile advertising can take place as text ads via SMS,or banner advertisements that appear embedded in a mobile web site.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia,social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools,enabling companies to track the progress,success,and engagement of social media marketing campaigns. Companies address a range of stakeholders through social media marketing,including current and potential customers,current and potential employees,journalists,bloggers,and the general public. On a strategic level,social media marketing includes the management of a marketing campaign,governance,setting the scope and the establishment of a firm's desired social media "culture" and "tone".
JD.com,Inc.,also known as Jingdong,formerly called 360buy,is a Chinese e-commerce company headquartered in Beijing. It is one of the two massive B2C online retailers in China by transaction volume and revenue,a member of the Fortune Global 500 and a major competitor to Alibaba-run Tmall. When classified as a tech company,it is the largest in China by revenue,and 7th in the world in 2021.
AliOS is a Linux distribution developed by Alibaba Cloud,a subsidiary of Mainland Chinese company Alibaba Group. It is designed for smart cars and Internet of Things (IoT) devices,and it had been used as a mobile operating system.
A selfie is a self-portrait photograph or a short video,typically taken with an electronic camera or smartphone. The camera would be usually held at arm's length or supported by a selfie stick instead of being controlled with a self-timer or remote. The concept of shooting oneself while viewing their own image in the camera's LCD monitor is also known as self-recording.
LeWa OS,also known as Music Frogs and жабка,was an operating system for smartphones,based on the Android mobile platform. Developed by Chinese company Lewa Technology,it was mainly intended for low-cost phones under 1000 yuan. By the end of April 2013,there were more than 2 million users of the system,and by the end of July 2012,they were among the most popular third-party Android-based ROMs in China,together with MIUI and DianXin OS. Lewa was also the first aftermarket Android-based firmware in the world to support the dual-SIM standby feature.
OnePlus Technology (Shenzhen) Co.,Ltd.,doing business as OnePlus,is a Chinese consumer electronics manufacturer headquartered in Shenzhen,Guangdong,China. It is a subsidiary of Oppo.
The HTC One (M8) is an Android or Windows smartphone manufactured and marketed by HTC. Following a number of leaks that occurred during the months prior,the device was officially unveiled in a press conference on March 25,2014,and released the same day by Verizon Wireless at retail,and by other Canadian and United States carriers for online orders prior to its wider retail availability in mid-April.
Meitu Xiu Xiu is an image editing software that is mostly used in Mainland China but is also popular in Hong Kong and Taiwan. It is only available on Google Play and App Store in certain countries. It provides tools for editing photos:Filters,retouching,Collage,scenes,frames,and photos decorations etc. Meitu Xiu Xiu is one of the apps developed by Xiamen Meitu Technology Co.,Ltd,it also produced Meipai,BeautyCam,and PosterLabs etc.
The Huawei Nova and Huawei Nova Plus are mid-range smartphones manufactured by Huawei. They were announced and released at the Internationale Funkausstellung Berlin (IFA) on Sept. 1,2016.
The wanghong economy [internet celebrity economy] refers to the Chinese digital economy based on influencer marketing through social media platforms. Wanghong is the Chinese term for internet celebrity. Chinese wanghong celebrities attract the attention of internet users,which can translate into profit through e-commerce and online advertising.
Transsion Holdings is a Chinese manufacturer of mobile phones based in Shenzhen. It was the largest smartphone manufacturer by sales in Africa in 2017,and also sells mobile phones in the Middle East,Southeast Asia,South Asia,and Latin America. Its brands include phone brands such as Itel,Tecno,Infinix;after-sales service brand Carlcare;and accessories brand Oraimo. It manufactures phones in China,Indonesia,Pakistan,Ethiopia,Bangladesh and recently in India.
Faceu is a heat beauty selfie camera app for smartphone. This app uses AR technology to allow users to choose their favorite stickers or add interesting and exaggerated effects in real-time when taking selfies and videos. It was launched in 2016 and had 250 million registered users in 2017. Most of the users of Faceu are females from 15 to 35 years old. In February 2018,Faceu was acquired by Chinese media startup Toutiao,which is worth about $300 million.
Tinno Mobile is a Chinese ODM company focused on making phones for other brands. The company have also created their own mobile phone brands like Sugar Phone,and Wiko Mobile. The company was established in 2005 and is headquartered at Shenzhen,Guangdong,China.
With the spread of smartphones and the rise of social media in China,the act of taking selfies has become a new type of social culture that influences the economy,generating the "new form of self-disclosure" that affects the construction of individual identities and the existing beauty standards.
