 | |||
| Industry | Consumer electronics | ||
|---|---|---|---|
| Founded | 2015 | ||
| Headquarters | , | ||
Area served | Worldwide | ||
| Products | Smartphones | ||
| Chinese name | |||
| Simplified Chinese | 努比亚技术有限公司 | ||
| |||
| Chinese short name | |||
| Simplified Chinese | 努比亚 | ||
| |||
| Website | nubia.com/en (Global) nubia.com/index (China) | ||
Nubia Technology Co.,Ltd. is a Chinese smartphone manufacturer headquartered in Shenzhen,Guangdong. Originally established as a wholly owned subsidiary of ZTE in 2012,it became an independent company in 2015 [1] and received a significant investment from Suning Holdings Group and Suning Commerce Group in 2016. [2] ZTE reduced its stake in Nubia to 49.9% in 2017,officially meaning Nubia was no longer considered a subsidiary of ZTE,but more of an associate company. [3] [4]
Contents
In February 2016 Nubia became a sponsor of Jiangsu Suning F.C. for a reported CN¥150 million. [5]
The company hired footballer Cristiano Ronaldo to promote the mobile phone of the company in May 2016. [6]
In 2017, China Daily reported that Nubia would build a factory in Nanchang,Jiangxi Province. [7]
In April 2018,Nubia Technology launched a gaming sub-brand,named REDMAGIC (红魔). [8] REDMAGIC announced its new 5G compatible device REDMAGIC 5G on March 12,2020,in Shanghai. REDMAGIC is known for being the first smartphone brand to put cooling fans inside their phones. [9] [10] The company also unveiled a partnership with Chinese esport team Royal Never Give Up,to further expand its brand among esport enthusiasts. [11] [12]
On 13 April 2020,the company unveiled a brand new logo as well as its new brand vision. [13]
In March 2022,Nubia unveiled the first gaming phone featuring an under-display camera technology,the REDMAGIC 7 Pro. [14]
In 2023,Nubia released the Red Magic 8S Pro,touted as the strongest gaming phone to date.
In 2024,Nubia released the Red Magic 9S Pro+ with the highest Antutu smartphone score to date. [15] In July 2024,RedMagic announced its entry in the computer category with its first gaming laptop,the Titan 16 Pro, [16] available in China and global markets,while in September,they launched their first gaming tablet,the Nova gaming pad. [17]
