Company type | Private |
---|---|
Industry | Consumer electronics |
Founded | 10 October 2004 |
Founders |
|
Headquarters | , China |
Area served | Worldwide |
Key people | Tony Chen (Founder & CEO) |
Products | |
Number of employees | 40,000+ [1] |
Parent | BBK Electronics (2004–2023) Independent (2023–present) |
Divisions | Oppo Digital |
Subsidiaries | OnePlus Realme |
Website | oppo |
Oppo | |||||||
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Simplified Chinese | OPPO广东移动通信有限公司 | ||||||
Traditional Chinese | OPPO廣東移動通信有限公司 | ||||||
Literal meaning | OPPO Guangdong Mobile Telecommunications Corp., Ltd. | ||||||
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Oppo (sometimes stylized as OPPO) is a Chinese consumer electronics manufacturer headquartered in Dongguan,Guangdong. Its major product lines include smartphones,smart devices,audio devices,power banks,and other electronic products.
The brand name "Oppo" was registered in China in 2001 and launched in 2004 by Tony Chen in Dongguan,China. In 2005,they introduced their first device internationally,the Oppo X3 MP3 player. [2] Since then,the company has expanded to over 50 countries and become a major player in electronic devices around world. [2]
In June 2016,Oppo became the largest smartphone manufacturer in China, [3] selling its phones at more than 200,000 retail outlets. [4] In 2018,Oppo Digital announced that they were discontinuing their disc player business in major markets,and focusing on mobile devices. Oppo was the top smartphone brand in China in 2019 and was ranked fifth in market share worldwide. [5] Prior to its dissolution,it was reportedly associated with BBK Electronics,but the company denied this. [6]
The South Korean boy band 2PM prepared a song known as "Follow Your Soul" in a promotional deal with Oppo for launching its brand in Thailand in 2010. [7] In June 2015,the company signed an agreement with FC Barcelona to become a sponsor of the Spanish football club. [8] [9] [10]
In 2016,the Philippine Basketball Association tied up with this company as its official smartphone partner,starting at the 2016 PBA Commissioner's Cup.
Oppo hires celebrity endorsers in Vietnam. Sơn Tùng M-TP endorsed three smartphone units:Neo 5,Neo 7,and F1s. Oppo made a sponsorship to one of Vietnam's top-rated reality shows, The Face Vietnam . [11] [12]
In 2017,Oppo won the bid to sponsor the India national cricket team,which allowed their logo to be used on the team's kits from 2017 to 2019. [13]
In 2019,Oppo became a sponsoring partner of the French Open tennis tournament held in Roland-Garros,Paris. The same year,they also became a sponsoring partner of Wimbledon Championships for 5 years as the first official smartphone partner. [14] [3]
Since the 2019 World Championship,Oppo has been the exclusive global smartphone partner for Riot Games and its League of Legends Esports tournament. [15]
In March 2024,the company introduced SEVENTEEN's subunit BSS as their brand ambassadors in the Asia-Pacific region,wherein they first marketed the Oppo Reno 11F. [16]
Released in 2015,the HA-2,was a portable version of the HA-1 amp/DAC,which featured a battery pack option and a stitched leather casing. The phone played music in real-time to the HA-2 (via the included Android micro USB cable or iOS lightning cable,or USB cable if from PC). It also can be charged using an included "rapid charger" charging kit. The battery pack feature can only be used simultaneously while the HA-2 is used to play music if the playing (source) device is an Apple iOS device. In October 2016,an updated version was released with a new DAC chip and now named HA-2SE. Otherwise,it was the same as the HA-2.[ citation needed ]
Oppo launched its first smartwatch,the OPPO Watch,on 6 March 2020 in the Chinese domestic market. The next year,they followed up with the OPPO Watch 2,then in 2022 with the Watch 3 Pro,and in 2024 with the Watch 4 Pro. [17]
VOOC (Voltage Open Loop Multi-step Constant-Current Charging) is a fast charging method for Oppo phones unveiled in 2014. [18] [19] [20] VOOC comes in a few variations:
In November 2023,at Paris Photo 2023,OPPO and Hasselblad revealed their collaboration to develop the next generation of HyperTone camera systems in 2024,focusing on aesthetics and computational photography. These systems will debut in upcoming Find series flagship smartphones,promising users "an unparalleled mobile imaging experience". [31]
In 2023,the World Intellectual Property Organization (WIPO)’s Annual PCT Review ranked Oppo's number of patent applications published under the PCT System as 9th in the world,with 1,766 patent applications being published during 2023. [32]
In 2022,Finnish telecommunications equipment supplier Nokia filed a lawsuit accusing Oppo of using its technology patents without paying a license fee. In August,a German court halted sales of Oppo smartphones. [33]
Oppo has also faced challenges in India,a market it expanded into in 2014. In July 2022,the Indian government announced a fine of 43.8 billion rupees ($550 million at the time) against Oppo's local subsidiary for tax evasion. [33]
Despite Russia's ongoing invasion of Ukraine and the imposition of international sanctions,Oppo continues its operations in Russia,conducting business as usual. This stance contrasts sharply with numerous companies that have curtailed or ceased their Russian activities in protest against the aggression. Oppo's decision to maintain its presence in Russia not only raises ethical concerns but also implicates the company in indirectly supporting a regime responsible for widespread atrocities in Ukraine. Such actions undermine global efforts to isolate Russia economically and diplomatically,potentially tarnishing Oppo's international reputation and aligning it with a state engaged in severe human rights violation. [34] [35] [36]
A smartphone, often simply called a phone, is a mobile device that combines the functionality of a traditional mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multimedia playback and streaming. Smartphones have built-in cameras, GPS navigation, and support for various communication methods, including voice calls, text messaging, and internet-based messaging apps.
Mobile accessories include any hardware that is not integral to the operation of a mobile smartphone as designed by the manufacturer, and adds utility to the mobile phone.
OnePlus Technology (Shenzhen) Co., Ltd., doing business as OnePlus, is a Chinese consumer electronics manufacturer headquartered in Shenzhen, Guangdong, China. It was a subsidiary of BBK Electronics, a company which also had Oppo.
ColorOS is a user interface created by Oppo based on the Android Open Source Project. Initially, Realme phones used ColorOS until it was replaced by Realme UI in 2020. Realme UI uses some of ColorOS's apps. Starting from the OnePlus 9 series, OnePlus will preinstall ColorOS on all smartphones that are sold in mainland China instead of HydrogenOS.
Quick Charge (QC) is a proprietary battery charging protocol developed by Qualcomm, used for managing power delivered over USB, mainly by communicating to the power supply and negotiating a voltage.
The OPPO R11 is a phablet smartphone based on Android 7.1, which was unveiled on 10 June 2017. The model has a front camera of 20 MP and a dual rear primary camera that has a 20 MP telephoto lens and a 16 MP wide-angle lens.
The initial versions of the USB standard specified connectors that were easy to use and that would have acceptable life spans; revisions of the standard added smaller connectors useful for compact portable devices. Higher-speed development of the USB standard gave rise to another family of connectors to permit additional data paths. All versions of USB specify cable properties; version 3.x cables include additional data paths. The USB standard included power supply to peripheral devices; modern versions of the standard extend the power delivery limits for battery charging and devices requiring up to 240 watts. USB has been selected as the standard charging format for many mobile phones, reducing the proliferation of proprietary chargers.
The Oppo Find X is the 2018 flagship smartphone from the Oppo Find series and was launched on 19 June 2018 in Paris by Oppo. The Find X features a different design from traditional smartphones, as it has a mechanic pop-up camera. The phone has a screen to body ratio of 87%, the thinnest bezels in the market when it launched, and is considered the first "all screen" smartphone to be released.
The OPPO F9 is the 2018 smartphone from the OPPO F series launched in August 2018. The OPPO F9 features a waterdrop notch design, and is equipped with VOOC fast charging technology. It has a screen to body ratio of 90.8%.
The Oppo F5 and the Oppo F5 Youth are both smartphones manufactured by the Chinese tech company Oppo Electronics Corporation. The F5 was released in October 2017, whilst the F5 Youth was released in November 2017, under Oppo's F Series. The series began in January 2016, with the release of the Oppo F1, delivering succeeding smartphones on a 6-month time interval with alternative variants such as the F3 Plus and F5 Youth. These phones have a heavy emphasis on the capabilities of its front-facing camera.
OPPO R7s is a line of Android-based smartphone manufactured by Oppo that were released in October, 2015. OPPO R7 series has all-metal flashing, the fit and finish and the arcs towards its display edges. OPPO Company developed after OPPO R5s. However, the phone was discontinued with the release of more developed version like OPPO R15 and OPPO R17. The phone offers an improved screen, battery and design comparing to the previous phones. reviewer had a mixed review. Its design and battery quality were universally praised, also, its display received the positive feedback after tests. Reviews had both positive and negative comments, with no finger print sensor or face ID like Apple system. This would result insecurity of personal privacy.
Oppo Reno2 is a line of Android smartphones manufactured by Oppo as the successor to the Oppo Reno series. Launched on 28 August 2019 in India, it comprises the Oppo Reno2, Reno2 F, and Reno2 Z. Like their flagship predecessors, the Reno2 phones feature pop-up selfie cameras to provide edge-to-edge displays.
The realme X50 Pro 5G is a smartphone from the Chinese company Realme, released in February 2020.
Realme is a multinational Chinese consumer electronics manufacturer based in Shenzhen, Guangdong. It was founded by Li Bingzhong on May 4, 2018, who was a former vice president of Oppo. Starting originally as a sub-brand of Oppo, Realme eventually ventured as its own brand. Realme then became the fastest-growing 5G smartphone brand in Q3 2021.
iQOO Communication Technology Co. Ltd. is a Chinese consumer electronics manufacturer headquartered in Dongguan, Guangdong. The company was founded on 30 January 2019 as a subsidiary of the consumer electronics manufacturer Vivo based in the same city. The brand name iQOO stands for I Quest On and On.
The Realme Narzo 30 Pro 5G is an Android smartphone developed by the Chinese manufacturer Realme and was launched on 24 February 2021. It is the second smartphone among the Narzo 30 series unveiled by the company. Narzo 30 Pro is available in two colours: Blade Silver and Sword Black.
The Realme GT 6T is an upper mid-range smartphone developed by Realme as a part of its Realme GT lineup. It was announced on May 22, 2024 and launched on May 29, 2024.
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