In 1976, Marmot ventured on another new business opportunity when Eric Reynolds met Joe Tanner of W. L. Gore & Associates. Within a couple of weeks, Marmot had sewn prototype sleeping bags using the then-new Gore-Tex fabric for field testing. Reynolds and Huntley spent seven nights in a commercial frozen meat locker comparing bags with and without the Gore-Tex fabric, as well as testing the bags under fire sprinklers. They were impressed by what they saw and changed everything in the Marmot line to Gore-Tex fabrications.
By the early twenty-first century, Marmot was owned by K2 Sports, and in August 2007, holding company and conglomerate Jarden acquired K2 Sports for approximately US$1.2 billion. K2 included brands such as Marker, Marmot, Rawlings, Sevylor, Shakespeare, and Völkl under its umbrella.[2]
After Jarden was acquired by Newell Rubbermaid in 2016,[3] K2 Sports was sold to Kohlberg & Company in 2017. Marmot was spun off from K2 and stayed with Newell.[4] Now based in Rohnert Park, California, Marmot is globally distributed and part of Newell Brands.[5]
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