|Type||Division of Pure Fishing|
|Headquarters|| Spirit Lake, Iowa |
formerly Philadelphia, Pennsylvania
|John Doerr, CEO|
Bill Sterback, Vice President of Manufacturing
Penn Fishing Tackle Manufacturing Company is an American manufacturer of fishing tackle, primarily known for making heavy-duty fishing reels and rods.
Otto Henze immigrated from Germany to the United States in 1922.  At 25, he worked as a machinist for the fishing reel manufacturer Ocean City Manufacturing Company of Philadelphia, Pennsylvania. In 1932, Henze rented a 3rd floor loft on 492 North Third Street in Philadelphia from a general machinist firm, William Schmitz & Company.  There he completed his first two reel designs, the Model F and Model K.
In February 1933, the first Penn reels were sold to the Miller Auto Supply Company in Harrisburg, Pennsylvania. Encouraged by the sales, Henze developed two more designs. Privation during the Great Depression forced families into subsistence fishing, aiding company growth. In 1942, Penn Reels moved to West Hunting Park Avenue.  Upon Henze's death in 1948,  his wife Martha assumed the company presidency. Penn Reels grew from a regional presence to a world leader in the years that followed.
The Penn Model F was a surf fishing reel designed for long-distance casting. It had bakelite side plates and weighed twelve ounces.  This model was a surf reel used mainly for surf fishing. The similar Model K added a lever actuated free spool and durable metal reinforced plates. It was offered with and without a star drag. An adjustable bearing allowed the spool be tightened to prevent backlash.
In 1933 the Model F was renamed the Sea Hawk, the basic Model K the Bayside, and the Model K with star drag the Long Beach. The choice of coastal Atlantic and Pacific cities for the former K models reinforced their connection to saltwater fishing. 
In 1936, a revolutionary new reel was introduced to catch the most challenging game fish, the Senator.  Immediately successful, it led to numerous fishing records being set, and remains popular, known for its high quality and dependability.  It featured high speed stainless pinion gears for taking in line faster and was well adapted to the extra demands of professionally guided charter fishing.
In 1938, an exceptional surf casting reel, the “Squidder”, was introduced.  It too became highly popular with anglers and charter boating. Many remain in use.
Penn Reels hold a unique place in saltwater fishing reels, with over 1,400 International Game Fish Association (IGFA) world records being set using them. Over 220 different models are manufactured today.  Their signature reel remains the Penn Senator, the Jig Master also being popular, signature rods the Penn Power Stick and Tuna Stick
In 2006, Penn’s Torque reel was named the America Sport fishing Association’s Saltwater Reel of the year.
In 2003, the Penn Fishing Reels Company was acquired by rival tackle companies Sea Striker Inc. and Master Fishing Tackle.  It was acquired in 2007 by K2 Sports. Jarden acquired K2 Sports and added Penn Reels to its Pure Fishing portfolio of fishing tackle manufacturers and marketing companies. Newell Brands took control of Pure Fishing when it acquired the Jarden Corporation in April 2016. In January 2019, Penn Reels, together with associated companies forming Pure Fishing, was sold by Newell Brands to Sycamore Partners for $1.3 billion.
Fishing is the activity of trying to catch fish. Fish are often caught in the wild but may also be caught from stocked bodies of water. Techniques for catching fish include hand gathering, spearing, netting, angling and trapping. "Fishing" may include catching aquatic animals other than fish, such as molluscs, crustaceans, and echinoderms. The term is not normally applied to catching farmed fish, or to aquatic mammals, such as whales where the term whaling is more appropriate. In addition to being caught to be eaten, fish are caught as recreational pastimes. Fishing tournaments are held, and caught fish are sometimes kept as preserved or living trophies. When bioblitzes occur, fish are typically caught, identified, and then released.
A fishing rod is a long, elastic rod used by fishermen to catch fish by manipulating a line ending in a hook. At its simplest form, a fishing rod is a straight stick or pole with a line attached to one end, but modern rods generally have the line stored on a reel mounted at the rod handle, which controls the line retrieval, as well as line-guiding swivels that reduce tangling. To better entice fish, bait or lures are dressed on the one or more hooks attached to the line, and a bite indicator is used, some of which might be incorporated as part of the rod itself.
A fishing reel is a hand-cranked reel used in fishing to wind and stow fishing line, typical mounted to a fishing rod, but may also be used to retrieve a tethered arrow when bowfishing.
Fly fishing is an angling method that uses a light-weight lure—called an artificial fly—to catch fish. The fly is cast using a fly rod, reel, and specialized weighted line. The light weight requires casting techniques significantly different from other forms of casting. The flies may resemble natural invertebrates, bait-fish, or other food organisms.
Sunbeam Products is an American brand that has produced electric home appliances since 1910. Its products have included the Mixmaster mixer, the Sunbeam CG waffle iron, Coffeemaster (1938–1964) and the fully automatic T20 toaster.
Newell Brands is an American worldwide manufacturer, marketer and distributor of consumer and commercial products with a portfolio of brands including: Rubbermaid storage and trash containers, home organization and reusable container products, Contigo and Bubba water bottles, Coleman outdoor products, writing instruments, glue, children's products, First Alert alarm systems, Calphalon cookware and kitchen electrics, Sunbeam, Rival, Crock-Pot, Holmes, FoodSaver, Oster, Osterizer, and Mr. Coffee small kitchen appliances as well as Yankee Candle, Chesapeake Bay Candle, Millefiori Milano, and WoodWick home fragrance products.
Jarden was an American consumer products company. Formed by the spin out of Ball Corporation's canning business, the company became a wider conglomerate of consumer brands, particularly in the outdoors and home appliances market. Jarden was acquired in 2016 by Newell Rubbermaid, which renamed itself Newell Brands.
Völkl Ski International, GmbH, is a sports equipment manufacturing company based in Germany. Initially it manufactured skis, but has extended its line to snowboards, outerwear, and tennis gear. The American branch is located in Lebanon, New Hampshire along with its wholly owned binding manufacturer, Marker. In 2015 Völkl bought the ski boot manufacturer Dalbello.
K2 Sports, LLC is an American winter sports company headquartered in Seattle, Washington. K2 Sports operates the K2 Skis, K2 Snowboarding, K2 Skates, Backcountry Access, Ride Snowboards, Tubbs Snowshoes, Atlas Snow-Shoe Company, LINE Skis, Full Tilt Boots, and Madshus brands. Famous users of K2 Skis include pro champion Spider Sabich, World Cup and Olympic champion Phil Mahre, and his twin brother Steve Mahre, World Champion and Olympic silver medalist.
Rawlings Sporting Goods is an American sports equipment manufacturing company based in Town and Country, Missouri. Founded in 1887, Rawlings currently specializes in baseball clothing and equipment, producing gloves, bats, balls, protective gear, batting helmets, uniforms, bags. Footwear includes sneakers, and sandals. The company also sells other accessories such as belts, wallets, and sunglasses.
ABU Garcia, originally AB Urfabriken, then ABU Svängsta, is a fishing reel and equipment manufacturing company founded in Svängsta, Sweden, and is now owned by Pure Fishing conglomerate of the United States.
Fishing tackle is the equipment used by anglers when fishing. Almost any equipment or gear used for fishing can be called fishing tackle. Some examples are hooks, lines, sinkers, floats, rods, reels, baits, lures, spears, nets, gaffs, traps, waders and tackle boxes.
Edward vom Hofe (1846–1920) was a New York fishing equipment entrepreneur of the late 1800s. He introduced his first two fly reels, starting his own business in 1867. Vom Hofe had become famous for his precision salt-water big-game bait and casting reels constructed of nickel silver and hard rubber (ebonite), along with recently discovered metal named aluminum. Vom Hofe was a machinist, fishing-tackle builder and noted big-game angler who outfitted the famous anglers of his generation.
Surf fishing is land-based game fishing while standing on the shoreline or wading into the surf zone. A general term, surf fishing may or may not include casting a lure or bait, and refers to all types of shore fishing – from sandy and rocky beaches, rock jetties, or even fishing piers. The terms surfcasting or beachcasting refer more specifically to surf fishing from the beach by casting into the surf at or near the shoreline. With few exceptions, surf fishing is done in saltwater. The most common misconception about surf fishing is the idea that one must cast as far out as possible in order to reach the fish. At beaches on the west coast of the United States, and in fact, at most beaches around the world, you only really need to get your bait into knee-deep water. This is referred to as surf fishing the "skinny".
Jostens is an American manufacturer of memorabilia. The company is primarily known for its production of yearbooks and class rings for various high schools and colleges as well as championship rings for sports. Jostens also produced photobook products for Disney's PhotoPass photography service offered at Disney theme parks and resorts.
Fly fishing tackle comprises the fishing tackle or equipment typically used by fly anglers. Fly fishing tackle includes:
Berkley is a fishing tackle company founded in Spirit Lake, Iowa in 1937 as Berkley Fly Co. by Berkley Bedell.
The Rival Company is an American manufacturer of small appliances that produces products under the Bionaire, Crock-Pot, Fasco, Patton, Pollenex, Rival, Simer, and White Mountain brands. It became a wholly owned subsidiary of Holmes Products Corp. in 1999, and later became a brand of Sunbeam Products, a subsidiary of Jarden Corporation, which purchased Holmes in 2005. Jarden, in turn, merged with Newell Rubbermaid in 2016. It is now part of the Newell Brands company.
Alvey Reels is an Australian manufacturer of fishing tackle, primarily known for fishing reels and rods. It was founded by Charles Alvey in Brisbane during 1920 making it one of the oldest family owned fishing companies in Australia.
Hardy Fishing Rods is a brand of Pure Fishing.