HubSpot

Last updated
HubSpot, Inc.
Company type Public
IndustrySoftware
FoundedJune 2006;19 years ago (2006-06)
Founders
Headquarters
Cambridge, Massachusetts, U.S.
Key people
RevenueIncrease2.svg US$2.63 billion (2024)
Increase Negative.svgUS$−68 million (2024)
Increase2.svgUS$4.63 million (2024)
Total assets Increase2.svgUS$3.79 billion (2024)
Total equity Increase2.svgUS$1.91 billion (2024)
Number of employees
8,246 (2024)
Website hubspot.com
Footnotes /references
[1]

HubSpot, Inc. is a US-based developer and marketer of software products for marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. The global headquarters is in Cambridge, MA. [2]

Contents

History


The company grew from $255,000.00 in revenues in 2007 to $15.6 million in 2010. [3] [4] Later that year, HubSpot acquired Oneforty, the Twitter app store founded by Laura Fitton. [5] [6] The company also introduced new software for personalizing websites for each visitor. [7] According to Forbes , HubSpot started out targeting small companies but "moved steadily upmarket to serve larger businesses of up to 1000 employees." [8] [9]

HubSpot filed for an IPO with the Securities and Exchange Commission on August 25, 2014, requesting to be listed on the New York Stock Exchange under the ticker symbol HUBS. [10] They raised more than $140 million dollars by selling shares for $25, which then peaked at $840 in November 2021.

In July 2017, HubSpot acquired Kemvi, which applies artificial intelligence and machine learning to help sales teams. [11]

On January 31, 2023, HubSpot announced the first layoffs in the company's history. Affecting approximately 500 employees, this layoff eliminated 7% of its total workforce. On the same day, HubSpot also announced plans to restructure its Cambridge campus, centralizing operations within a nearby office the company had already been leasing. [12] [13]

Interior view of HubSpot's office space at its Cambridge HQ HubSpot HQ Office Interior.jpg
Interior view of HubSpot's office space at its Cambridge HQ

Hubspot announced its acquisition of B2B intelligence firm Clearbit in November 2023. [14] [15]

In September 2023, HubSpot announced the launch of HubSpot AI, an AI-powered service for marketing, sales and service departments, and the relaunch of Sales Hub. [16]

In April 2024, Reuters reported that Google was considering a bid to acquire HubSpot. [17] The report led to shares of the company spiking by 5%. [18] This news garnered a mixed response from industry leaders and users, 48% said they would be triggered to consider alternative software. [19] In July, it was reported that Google had given up on its effort to acquire the company. [20] [21]

In December, 2024, HubSpot acquired Frame AI. [22] [23]

Software and services

HubSpot Marketing Software provides tools for social media marketing, content management, web analytics, landing pages, customer support, and search engine optimization. [3] [24] [25] [26] [27]

In 2010, an article in the Harvard Business Review said that HubSpot's most effective inbound marketing feature was its free online tools. [28] One such tool, the Marketing Grader, assessed and scored website performance. [29] [30] The company introduced a Twitter tracking feature in 2011. [31] [32]

In September 2025, HubSpot announced new features and updates, including Breeze AI Agents and the Breeze Assistant, a Data Hub, and SMART CRM improvements. [33]

HubSpot CRM Free

The company launched HubSpot CRM Free in 2014. [34] The CRM product tracks and manages interactions between a company and its customers and prospects. [35] [36] [37]

Marketing Hub

HubSpot's AI-powered [38] Marketing Hub integrates customer relationship and social media management, [39] campaign automation, and email marketing. [40] Usability features were added to the marketing tool in 2020. [41] As of 2023, there are four service tiers (Free, Starter, Professional, and Enterprise). Starter offers basic analytics, and Professional enables additional marketing automation options, custom workflows, A/B testing, more inboxes, and support for more currencies. The Enterprise version allows access to more contacts, revenue reporting, custom event automation, and campaign reporting. [40] In 2024, Marketing Hub was updated with the ability to publish content using Instagram Reels and YouTube and improved marketing analytics. [42] [43]

Content Hub

HubSpot's AI-powered Content Hub (formerly CMS Hub) is used for content creation such as blog post and image creation, as well as web development. [44] Features of Content Hub include A/B testing, AI blog writing, landing page and website optimization, brand voice, and content remixing. [45] HubSpot's Website Migration Service makes websites compatible with Content Hub. [46]

Data Hub (formerly Operations Hub)

HubSpot launched Data Hub, formerly known as Operations Hub, [47] in 2021 as an extension of the customer relationship management tool.

Sales Hub

Sales Hub launched in 2014 and received a major update in 2023. [48] [49] The Enterprise tier intended for large businesses launched in 2018. [50] Features of Sales Hub include automation, lead conversion and scoring, smart notifications, and custom reporting, as well as duplicate detection, list segmentation, messaging, shared calendars and inboxes, and integration with social media platforms. [51] [52] The platform integrates with email providers including Gmail and Outlook. [53] Sales Hub supports electronic signature software and multiple currencies. [51]

In 2020, Sales Hub's Enterprise tier began offering configure, price and quote software and connectors to accounting systems. [50] In 2023, Sales Hub began offering AI Forecasting, an artificial intelligence tool that "improves the accuracy of future sales projections by tapping into HubSpot's predictive AI and historical sales feature", according to TechTarget . [54]

Service Hub

HubSpot's customer service software, Service Hub (previously known as Customer Hub) [55] was announced in 2017, moved out of beta testing in 2018, [56] [57] and was updated in 2022. The contact center platform provides self-service automation, Twilio telephony, [58] as well as "sentiment analysis and churn forecasting" and testimonial capturing, according to The Irish Times . [55] TechCrunch says Service Hub provides tools for customer communication, developing a "company knowledge base", surveys, and a dashboard for team tracking. [56] In 2024, updates included a help desk for users to monitor calls, chat, email, and SMS, and ticket summaries and responses generated via AI. Service Hub can provide customer health scoring.[ vague ] [59]

Smart CRM

HubSpot's Smart CRM uses the Breeze artificial intelligence (AI) sales tool. There are multiple tiers offering various features such as analytics, conversation analysis, custom reporting, forecasting, payment processing, and video messaging. [60] ChatSpot uses ChatGPT to combine data from Smart CRM to answer a user's questions about business prospects and clients. Smart CRM can also be used to create marketing content and messages. It can import data from LinkedIn because of HubSpot's partnership with the social networking service. [61] A partnership between HubSpot and Amplitude, Inc. combines Smart CRM with the digital analytics company's customer behavior data. [62]

HubSpot Academy

HubSpot Academy is an online training program with free courses for content, email, inbound and social media marketing, as well as graphic design, web development, and search engine optimization. [63] [64] Some of the courses offer certifications. [65] In 2022, Avi Stern of The Jerusalem Post and Christian Rigg of TechRadar described the Academy as "one of the nation's leading digital marketing sources for businesses"[ citation needed ] and "an industry-leading learning center for all things CRM", respectively. [66]

Tech industry reviews

HubSpot has been described as unique because it strives to provide its customers with an all-in-one approach. [26] [67] A 2012 review in CRM Search said HubSpot was not the best business solution in each category but that taken as a whole, it was the best "marketing solution" that combined many tools into one package. [8] It identified HubSpot's "strengths" as the sophistication of its call to action (marketing) tool, its online ecosystem, and its "ease of use". Its weakness was described as having "more breadth than depth." The review said the lack of customization and design tools could be limiting and that it was missing advanced features such as business process management (BPM) tools to manage workflow. [8]

Conferences

HubSpot hosts an annual marketing conference for HubSpot users and partners called "INBOUND". The event is typically located in Boston. In 2019, HubSpot hosted its largest conference in the event's history, with a record of over 26,000 attendees from 110 countries. [68] The first INBOUND conference took place in 2012.

Controversy

In July 2015, HubSpot's CMO, Mike Volpe, was dismissed for violating HubSpot's code of business conduct. It was found that he tried to obtain a draft copy of the book Disrupted: My Misadventure in the Start Up Bubble, written by his former employee Daniel Lyons. [69] [70] According to an article in The Boston Globe , records obtained under the Freedom of Information Act indicated that HubSpot executives considered the book "a financial threat to HubSpot" and Volpe used "tactics such as email hacking and extortion" in the attempt to prevent the book from being published. [71]

In April 2016, after his book was published, Lyons wrote in The New York Times that HubSpot had a "frat house" atmosphere. He also called the company a "digital sweatshop" in which workers had little job security. [72] Later that month, HubSpot's founders gave an official response to the book, in which they addressed several, but not all, of Lyons' claims. [73]

Reception

The Boston Business Journal named HubSpot a "Best Place to Work in 2012". [74] In 2015, the company was named the best large company to work for in Massachusetts by The Boston Globe. [75] [76] In 2017, HubSpot was named seventh by CNBC as one of the best places to work. [77] Glassdoor named HubSpot the best place to work in 2020 and the #2 best place to work in 2022. [78] [79] In 2024, HubSpot was listed among the top marketing & digital advertising software products by G2, a platform that ranks software products based on user reviews and ratings. [80]

References

  1. ↑ "HubSpot, Inc. 2024 Annual Report". U.S. Securities and Exchange Commission. February 12, 2025.
  2. ↑ HubSpot. "Contact Us | HubSpot". www.hubspot.com. Retrieved 2025-06-24.
  3. 1 2 Stone, Avery (August 8, 2011). "HubSpot wants to be Salesforce.com for small business". Fortune Magazine. Archived from the original on March 3, 2012. Retrieved February 27, 2012.
  4. ↑ Alspach, Kyle (December 15, 2011). "HubSpot: We plan to be like HP, a huge company that lasts 100 years. But in Cambridge". Boston Business Journal. Retrieved February 27, 2012.
  5. ↑ Rao, Leena (August 18, 2011). "HubSpot Buys Social Media Management Platform And App Directory Oneforty". TechCrunch. Retrieved February 27, 2012.
  6. ↑ O’Dell, Jolie (August 18, 2011). "Twitter app store Oneforty acquired by HubSpot". VentureBeat. Retrieved February 27, 2012.
  7. ↑ Alspach, Kyle (December 14, 2011). "HubSpot: What we're working on now will change the Internet". Boston Business Journal. Retrieved February 27, 2012.
  8. 1 2 3 Schaeffer, Chuck. "HubSpot Marketing Software Review—An Independent Marketing Software Analysis". CRMSearch. Archived from the original on September 30, 2018. Retrieved January 27, 2014.
  9. ↑ Colao, J.J. (March 15, 2012). "HubSpot Looks to Pounce as Traditional Marketing Gets "Obliterated"". Forbes. Retrieved December 29, 2013.
  10. ↑ "S-1".
  11. ↑ Ha, Anthony. "HubSpot acquires Kemvi to bring more AI into its sales and marketing platform". TechCrunch. Retrieved 2017-11-02.
  12. ↑ "HubSpot Slashes 500 Jobs in Latest Tech Layoffs". CMSWire.com. Retrieved 2023-03-27.
  13. ↑ Movement, Q. ai-Powering a Personal Wealth. "PayPal, HubSpot And Workday Are The Latest To Announce Mass Layoffs". Forbes. Retrieved 2023-03-27.
  14. ↑ Sarah Perez (November 1, 2023). "HubSpot picks up B2B data provider Clearbit to enhance its AI platform". Tech Crunch. Retrieved November 2, 2023.
  15. ↑ "CRM Firm HubSpot Acquires B2B Intelligence Company Clearbit". Pymnts. November 1, 2023. Retrieved November 2, 2023.
  16. ↑ "HubSpot Unveils HubSpot AI and New Sales Hub at INBOUND 2023". Businesswire (Press release). 6 September 2023. Archived from the original on 2024-03-29. Retrieved 2024-03-29.
  17. ↑ Sen, Anirban; Vinn, Milana (April 4, 2024). "Exclusive: Google parent Alphabet weighs offer for HubSpot". Reuters. Retrieved 2024-04-08.
  18. ↑ Koller, Alex (2024-04-04). "Alphabet reportedly weighing offer for HubSpot, sending shares in the $32 billion marketing company up 5%". CNBC. Retrieved 2024-04-08.
  19. ↑ Rijn, Jordie van (2024-04-23). "Research on the Google HubSpot acquisition: 48% would consider switching". Email vendor selection. Retrieved 2024-05-05.
  20. ↑ Gould, Ryan (2024-07-10). "Google Parent Alphabet Shelves Efforts to Acquire HubSpot". Bloomberg.com. Retrieved 2024-07-13.
  21. ↑ Miller, Ron (2024-07-12). "Boston VCs are pleased that HubSpot will remain an independent company". TechCrunch. Retrieved 2024-07-13.
  22. ↑ Rangan, Yamini (2024-12-06). "Welcoming Frame AI to the HubSpot Team". Hubspot. Retrieved 2024-10-06.
  23. ↑ Raquel, C (2025-12-25). "HubSpot Enhances CRM Capabilities with Frame AI Acquisition". Cat Media. Retrieved 2026-01-08.
  24. ↑ Gage, Deborah (March 8, 2011). "Google Ventures, Sequoia, Salesforce Give HubSpot $32M". The Wall Street Journal. Retrieved December 27, 2013.
  25. ↑ Steenburgh, Thomas; Avery, Jilly; Dahod, Naseem (January 24, 2011), HubSpot: Inbound Marketing and Web 2.0 , retrieved December 30, 2013
  26. 1 2 McCarthy, Kevin (May 26, 2011). "The Tech Behind HubSpot". BostInno. Retrieved February 27, 2012.
  27. ↑ "HubSpot adds customer service tools to its marketing platform". TechCrunch. 11 May 2018. Retrieved 2019-08-06.
  28. ↑ Psaty, Kyle (April 27, 2010). "HubSpot's New Alerts Grader Cures Social Media Email Overload". BostInno. Retrieved December 28, 2013.
  29. ↑ Ha, Anthony (May 16, 2008). "Marketing software company HubSpot raises $12M". VentureBeat. Retrieved February 27, 2012.
  30. ↑ Gomer, Gregory (December 6, 2011). "HubSpot Marketing Grader Launches: We Put 30 Boston Startups Head to Head #Deathmatch". Bostinno. Retrieved February 27, 2012.
  31. ↑ Gomer, Gregory (August 10, 2011). "HubSpot Powers Useful Tool to Track ReTweets, Suffers Unfortunate Name: WhoretweetedMe". BostonInno. Retrieved February 27, 2012.
  32. ↑ Dugan, Lauren (August 16, 2011). "Find Out Which Influencers Retweeted You". MediaBistro. Archived from the original on January 14, 2012. Retrieved February 27, 2012.
  33. ↑ Melara, Ale (September 3, 2025). "INBOUND 2025 Live: HubSpot Unveils a Unified Platform, a New AI Playbook, and the Future of Growth". SmartBug. Retrieved October 16, 2025.
  34. ↑ Salager, Serge (10 December 2014). "The effect of HubSpot's CRM launch on Salesforce". TechCrunch. Retrieved 9 November 2017.
  35. ↑ Chad Brooks (12 July 2017). "HubSpot review: Best CRM software for startups". Business News Daily. Retrieved 16 November 2017.
  36. ↑ Maloney, Kathleen (19 December 2016). "14 free business tools to make your startup more successful in 2017". HuffPost . Retrieved 9 November 2017.
  37. ↑ Williams, Mike (13 July 2017). "Best CRMs for SMBs in 2017". TechRadar . Retrieved 9 November 2017.
  38. ↑ Jungco, Kezia (October 23, 2024). "6 Best AI Social Media Tools for Competitive Edge". eWeek . HubSpot Marketing Hub is an AI-powered software that helps you generate leads and automate nurturing campaigns.
  39. ↑ Clymo, Rob (May 27, 2022). "Hubspot social media management review". TechRadar . Retrieved July 19, 2022.
  40. 1 2 Sevilla, Gadjo (May 20, 2021). "HubSpot Marketing Hub Review". PCMag . Retrieved July 19, 2022.
  41. ↑ Driscoll, Taylor (January 21, 2020). "HubSpot adds usability features to Marketing Hub Enterprise". TechTarget .
  42. ↑ Southern, Matt G. (September 18, 2024). "HubSpot Rolls Out AI-Powered Marketing Tools". Search Engine Journal. Alpha Brand Media.
  43. ↑ Zinck, Barb Mosher (September 19, 2024). "Hubspot delivers four new AI agents". Diginomica.
  44. ↑ Yeung, Ken (April 24, 2024). "HubSpot unveils Zendesk-like updates to its Service Hub and other AI tools for SMBs". VentureBeat.
  45. ↑ Jungco, Kezia; Yen, Leon (June 13, 2025). "6 Best AI SEO Tools for 2025 (Rank Faster with Less Work)". eWeek .
  46. ↑ Bahic, Mirza (August 15, 2025). "HubSpot website builder review 2024: Pros and cons, features tested by our experts". TechRadar.
  47. ↑ "HubSpot Data Hub Explained The Future of Unified Data and RevOps". Medium.com. September 22, 2025.
  48. ↑ Barretta, Alison (December 3, 2024). "HubSpot Smart CRM Review". PCMag . ISSN   0888-8507. OCLC   960872918.
  49. ↑ Fluckinger, Don (April 10, 2025). "HubSpot users get more Breeze generative AI agents". TechTarget.
  50. 1 2 Fluckinger, Don (September 22, 2020). "HubSpot CRM gets enterprise makeover". TechTarget.
  51. 1 2 Mukherjee, Ritoban; Ballard, Barclay; Williams, Owain (September 2, 2025). "HubSpot CRM review". TechRadar . Future plc.
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  53. ↑ Jungco, Kezia (July 31, 2024). "Hubspot Review: Is It Still the Best CRM Tool for Your Business?". eWeek . ISSN   1530-6283.
  54. ↑ Reines, Mary (September 6, 2023). "HubSpot unveils AI capabilities, releases Sales Hub tools". TechTarget.
  55. 1 2 Taylor, Charlie (May 10, 2018). "HubSpot to build more products in Dublin as new solution goes live". The Irish Times . Retrieved July 19, 2022.
  56. 1 2 Ha, Anthony (May 11, 2018). "HubSpot adds customer service toolset its marketing platform". TechCrunch .
  57. ↑ Scardina, Jesse (May 15, 2018). "HubSpot customer service tool Service Hub aims to transform SMBs". TechTarget . Retrieved July 19, 2022.
  58. ↑ Fluckinger, Don (March 15, 2022). "HubSpot gives customer service platform a makeover". TechTarget . Retrieved July 19, 2022.
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  60. ↑ Barretta, Alison (December 3, 2024). "HubSpot Smart CRM Review". PCMag .
  61. ↑ Franzen, Carl (September 6, 2023). "HubSpot announces a range of new AI sales and marketing tools geared toward SMBs". VentureBeat.
  62. ↑ Todd, Daniel (September 25, 2024). "HubSpot and Amplitude look to product-led growth with new partnership". IT Pro. Future plc.
  63. ↑ Forsyth, Chelsea (February 2, 2022). "HubSpot CRM review". TechRadar . Retrieved July 19, 2022.
  64. ↑ Irshad, Natasha (6 July 2022). "Free online courses for students to learn new skills". The Academia. Retrieved July 19, 2022.
  65. ↑ Hart, Megan (May 20, 2021). "HubSpot vs. Salesforce CRM". U.S. News & World Report . Retrieved July 19, 2022.
  66. ↑ Rigg, Christian (May 19, 2022). "The best CRM for real estate 2022". TechRadar . Retrieved July 19, 2022.
  67. ↑ Roush, Wade (August 24, 2007). "Online Marketing for Dummies—and for People with Better Things to Do". Xconomy.
  68. ↑ "Takeaways from HubSpot INBOUND 2018". CMS Newswire. February 7, 2019.
  69. ↑ "HubSpot fires marketing chief, sanctions CEO over an incident involving book about the company". Archived from the original on 2015-07-31. Retrieved 2015-07-30.
  70. ↑ My Year in Startup Hell, Dan Lyons in Fortune, April 2016
  71. ↑ Extortion, hacking claims sparked HubSpot investigation, FBI records show, The Boston Globe, 24 March 2016
  72. ↑ Lyons, Dan (9 April 2016). "Congratulations! You've Been Fired". The New York Times.
  73. ↑ Primack, Dan (12 April 2016). "HubSpot (Finally) Responds to Dan Lyons' Book". Fortune.
  74. ↑ Regan, Keith (June 10, 2011). "HubSpot's West Coast attitude gets talent". Boston Business Journal. Retrieved February 27, 2012.
  75. ↑ Sarah Shemkus,"HubSpot Tops List of Large Companies" The Boston Globe, 12 November 2015 (page visited 16 June 20,16)
  76. ↑ "8 companies with the best vacation perks". CNN Money. June 6, 2011. Archived from the original on April 28, 2012. Retrieved February 27, 2012.
  77. ↑ Dickler, Jessica (2017-12-06). "These are the best places to work in 2018". CNBC. Retrieved 2019-08-06.
  78. ↑ Best Places to Work 2020 Glassdoor
  79. ↑ "Best Places to Work | Glassdoor". www.glassdoor.com. Retrieved 2025-09-08.
  80. ↑ "Best Marketing & Digital Advertising Software Products for 2024". G2. G2. p. 1.

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