The company grew from $255,000.00 in revenues in 2007 to $15.6 million in 2010.[3][4] Later that year, HubSpot acquired Oneforty, the Twitterapp store founded by Laura Fitton.[5][6] The company also introduced new software for personalizing websites for each visitor.[7] According to Forbes, HubSpot started out targeting small companies but "moved steadily upmarket to serve larger businesses of up to 1000 employees."[8][9]
HubSpot filed for an IPO with the Securities and Exchange Commission on August 25, 2014, requesting to be listed on the New York Stock Exchange under the ticker symbol HUBS.[10] They raised more than $140 million dollars by selling shares for $25, which then peaked at $840 in November 2021.
On January 31, 2023, HubSpot announced the first layoffs in the company's history. Affecting approximately 500 employees, this layoff eliminated 7% of its total workforce. On the same day, HubSpot also announced plans to restructure its Cambridge campus, centralizing operations within a nearby office the company had already been leasing.[12][13]
Interior view of HubSpot's office space at its Cambridge HQ
Hubspot announced its acquisition of B2B intelligence firm Clearbit in November 2023.[14][15]
In September 2023, HubSpot announced the launch of HubSpot AI, an AI-powered service for marketing, sales and service departments, and the relaunch of Sales Hub.[16]
In April 2024, Reuters reported that Google was considering a bid to acquire HubSpot.[17] The report led to shares of the company spiking by 5%.[18] This news garnered a mixed response from industry leaders and users, 48% said they would be triggered to consider alternative software.[19] In July, it was reported that Google had given up on its effort to acquire the company.[20][21]
In 2010, an article in the Harvard Business Review said that HubSpot's most effective inbound marketing feature was its free online tools.[27] One such tool, the Marketing Grader, assessed and scored website performance.[28][29] The company introduced a Twitter tracking feature in 2011.[30][31]
In September 2025, HubSpot announced new features and updates, including Breeze AI Agents and the Breeze Assistant, a Data Hub, and SMART CRM improvements.[32]
HubSpot CRM Free
The company launched HubSpot CRM Free in 2014.[33] The CRM product tracks and manages interactions between a company and its customers and prospects.[34][35][36]
Marketing Hub
HubSpot Marketing Hub integrates customer relationship and social media management,[37] campaign automation, and email marketing.[38] In September 2025, HubSpot Marketing officially replaced its iconic Inbound formula - Attract, Engage, Delight with a completely new framework: Loop Marketing [39]. A Loop Marketing strategy can help you navigate the new era of AI and audience behaviour. Instead of a top-down funnel, Loop Marketing creates a continuous, evolving cycle across four stages: Express, Tailor, Amplify and Evolve.
Data Hub (formerly Operations Hub)
HubSpot launched Data Hub, formerly known as Operations Hub,[40] in 2021 as an extension of the customer relationship management tool.
Service Hub
HubSpot's customer service software, Service Hub ( previously known as Customer Hub )[41] was announced in 2017,[42][43] and received a "refresh" in 2022.
HubSpot Academy
HubSpot Academy is an online training program with free courses for content, email, inbound and social media marketing, as well as graphic design, web development, and search engine optimization.[44][45] Some of the courses offer certifications.[46] In 2022, Avi Stern of The Jerusalem Post and Christian Rigg of TechRadar described the Academy as "one of the nation's leading digital marketing sources for businesses"[citation needed] and "an industry-leading learning center for all things CRM", respectively.[47]
Tech industry reviews
HubSpot has been described as unique because it strives to provide its customers with an all-in-one approach.[25][48] A 2012 review in CRM Search said HubSpot was not the best business solution in each category but that taken as a whole, it was the best "marketing solution" that combined many tools into one package.[8] It identified HubSpot's "strengths" as the sophistication of its call to action (marketing) tool, its online ecosystem, and its "ease of use". Its weakness was described as having "more breadth than depth." The review said the lack of customization and design tools could be limiting and that it was missing advanced features such as business process management (BPM) tools to manage workflow.[8]
Conferences
HubSpot hosts an annual marketing conference for HubSpot users and partners called "INBOUND". The event is typically located in Boston. In 2019, HubSpot hosted its largest conference in the event's history, with a record of over 26,000 attendees from 110 countries.[49] The first INBOUND conference took place in 2012.
Controversy
In July 2015, HubSpot's CMO, Mike Volpe, was dismissed for violating HubSpot's code of business conduct. It was found that he tried to obtain a draft copy of the book Disrupted: My Misadventure in the Start Up Bubble, written by his former employee Daniel Lyons.[50][51] According to an article in The Boston Globe, records obtained under the Freedom of Information Act indicated that HubSpot executives considered the book "a financial threat to HubSpot" and Volpe used "tactics such as email hacking and extortion" in the attempt to prevent the book from being published.[52]
In April 2016, after his book was published, Lyons wrote in The New York Times that HubSpot had a "frat house" atmosphere. He also called the company a "digital sweatshop" in which workers had little job security.[53] Later that month, HubSpot's founders gave an official response to the book, in which they addressed several, but not all, of Lyons' claims.[54]
Reception
The Boston Business Journal named HubSpot a "Best Place to Work in 2012".[55] In 2015, the company was named the best large company to work for in Massachusetts by The Boston Globe.[56][57] In 2017, HubSpot was named seventh by CNBC as one of the best places to work.[58]Glassdoor named HubSpot the best place to work in 2020 and the #2 best place to work in 2022.[59][60] In 2024, HubSpot was listed among the top marketing & digital advertising software products by G2, a platform that ranks software products based on user reviews and ratings.[61]
Halligan, Brian; David Meerman Scott; Dharmesh Shah (2010). Inbound Marketing: Get Found Using Google, Social Media and Blogs. John Wiley & Sons, Inc. ISBN978-0-470-49931-3.
Lyons, Daniel (2016). Disrupted: My Misadventure in the Start Up Bubble. Hachette Books. ISBN978-0316306089.
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US$2.63 billion (2024)
US$−68 million (2024)
